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Loyalty, Gamification, and Engagement Powered by AI – Perx

We help businesses elevate customer interactions and cultivate enduring loyalty through AI and data

At Perx, customer-centricity is a core value shared by every team member, driving our commitment to delivering value at every step.

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About us

Perx Technologies introduces the world’s first intelligent, autonomous loyalty and customer engagement solution. Headquartered in Singapore, the platform synergizes gamification, behavioral science, and AI to support brands in elevating customer actions and interactions using data-driven experiences.

By designing customized, incentive-driven journeys, Perx Technologies simplifies customer acquisition, activation, monetization, and growth, cultivating enduring loyalty and remarkable user experiences, solidifying its position as an industry trailblazer.

Our Leadership

Anna Gong

CEO & Founder

Georg Christopher Schweiger

Chief Financial and

Operations Officer

Amrith Ganesh

Sr. Vice President,

Head Marketing

Shasta Mangulabnan

Director of People and Culture

Work with us

Join us to discover the exciting possibilities at the intersection of gamification, behavioral science, and AI. Help us empower businesses to acquire, engage, monetize, and retain customers through innovative, data-driven experiences.

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Privacy Policy

Privacy Policy

INFORMATION COLLECTION AND USE

PERX Technologies Pte. Ltd. (“PERX”) collects different information on its users when you sign up for an account when using mobile applications, and when you visit pages on www.perxtech.com and related websites. When you register, we may ask you for information about you, including your first name, last name, email address, gender, and birth year.

Once you register with us, you are not anonymous to us. Page visits or mobile application usage may also store information about your computer or mobile phone configuration such as your IP address, location, where you have executed transactions stored within the application, screens viewed within the mobile application, cookie information, and the pages you requested. PERX may use this information to help make changes to the service to better serve you and our users. PERX also uses the information to customize content on the site or in the mobile application and to match offers to you that will be displayed to you. PERX will never sell or disclose your information to third parties without your explicit permission.

The completion of loyalty tasks is considered an action by you to opt into the sharing of such information with the merchant and PERX. This information may be shared with the merchant and PERX and may be used to match offers and services to your profile. The information shared with the merchant may be used at the merchant’s discretion and PERX does not assume any liability or responsibility for how the information is used by the merchant.

INFORMATION SHARING AND DISCLOSURE

PERX will never distribute or sell personal information from our users to any third party unaffiliated with PERX except to provide products or services that you have requested when PERX has your permission, or under the following circumstances: i) PERX is obligated to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims; or ii) PERX believes it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of PERX’s Terms of Use, or iii) as otherwise required by applicable law, rules or regulations.

PERX will transfer information about your account to another company if PERX is acquired by or merged. In this event, PERX will notify you before information about you is transferred and becomes subject to a different privacy policy.

PERX may make user information available at an aggregated level to participating merchants or advertisers using the PERX platform in the form of reports. This information does not contain personally identifiable information.

LOCATION

When using the mobile service and website, PERX may use and store your location data if it has been explicitly granted to the application or website by you, to verify transactions as well as to improve the user experience through localized content. The website or mobile application may use technologies available through the devices including GPS, Wi-Fi, IP address, and cell towers to generate your location.

COOKIES

PERX may set and access cookies on your computer however, cookies will not store any personal information about you. PERX uses cookies only to recognize you as a user.

ACCOUNT INFORMATION

You can change your notification options at any time by contacting PERX. You can choose to opt-out and not receive any newsletters or promotional emails by clicking on the “unsubscribe” link which is embedded in every non-administrative or service notification email sent by PERX.

PERX reserves the right to send you certain communications relating to the PERX services, such as service announcements, administrative messages, and service notifications, that are considered part of your PERX account, without offering you the opportunity to opt out of receiving them.

CHANGES TO THIS POLICY

PERX may update this policy and will notify you about significant changes in the way PERX treats personal information by sending a notice to the email address specified in your PERX account or by placing a prominent notice on Its site.

QUESTIONS AND SUGGESTIONS

If you have questions or suggestions, please contact us:

PERX Technologies Pte. Ltd.
20A Tanjong Pagar Road
Singapore 088443
Subject: Customer Care – Privacy Policy Issues
Email: contact@PERXtech.com

PERX PERSONAL DATA PROTECTION POLICY

  1. OBJECTIVES
  2. PERSONAL DATA PROTECTION ACT 2012 (“PDPA”)
  3. CONSENT OBLIGATION
    3.1. Consent Required
    3.2. Provision of Consent
    3.3. Deemed Consent
    3.4. Withdrawal of Consent
  4. PURPOSE LIMITATION OBLIGATION
    4.1. Limitation of Purpose
    4.2. Notification of Purpose
  5. ACCESS AND CORRECTION OBLIGATION
    5.1. Access to Your Personal Data
    5.2. Correction of Your Personal Data
  6. ACCURACY OBLIGATION
  7. PROTECTION OBLIGATION
  8. RETENTION LIMITATION
  9. TRANSFER LIMITATION OBLIGATION
  10. DO NOT CALL PROVISIONS
  11. COMPLAINT HANDLING PROCEDURE
  12. COMPLIANCE WITH THIS POLICY
  13. REVIEW OF THE PERX DATA PROTECTION POLICY
  14. DATA PROTECTION OFFICER (“DPO”)
  15. CONTACT US

ABOUT PERX TECHNOLOGIES

PERX Personal Data Protection Policy

PERX is committed to the protection of your personal data. It may collect, use, disclose, and retain your personal data in accordance with the Personal Data Protection Act 2012 (“PDPA”) and its own policies and procedures.

The purpose of this Data Protection Policy (“Policy”) is to inform you how PERX collects, uses, discloses, and retains personal data. This Policy as part of our ongoing commitment to the protection of your personal data.

In this Policy, personal data refers to data, whether true or not, about an individual who can be identified: a) from that data; or b) from that data and other information to which the organization has or is likely to have access.

1. Objectives

The objectives of this Policy are to:

1.1 provide a set of privacy and personal data protection standards that govern our procedures and protect the privacy of your personal data;

1.2 demonstrate our ongoing commitment to protecting your privacy and addressing any privacy concerns that you might have;

1.3 describe the ways in which PERX collects, uses, discloses, and retains your data;

1.4 ensure that PERX complies with the PDPA; and

1.5 facilitate PERX’s compliance with any further developments in the protection of personal data.

2. Personal Data Protection Act 2012 (“PDPA”)

Contained in this document is guidance as to how PERX collects, uses, discloses, and retains your personal data in accordance with the PDPA and how PERX administers this Policy.

3. Consent Obligation

3.1. Consent Required

3.1.1. PERX shall not collect, use, or disclose your personal data unless: (a) you give, or are deemed to give, consent to the collection, use or disclosure of your personal data; or (b) the collection, use, or disclosure of your personal data without your consent is required or authorized under the PDPA or written law.

3.2. Provision of Consent

3.2.1. PERX shall not, as a condition of providing a product or service to you, require you to consent to the collection, use, or disclosure of your personal data beyond what is reasonable to provide the product or service to you.

3.2.2. PERX shall not obtain or attempt to obtain your consent for collecting, using, or disclosing personal data by providing false or misleading information with respect to the collection, use, or disclosure of your personal data, or using deceptive or misleading practices.

3.3. Deemed Consent

3.3.1. You are deemed to consent to the collection, use, or disclosure of your personal data for a purpose if: (a) you voluntarily provide your personal information to PERX for that purpose, albeit without actually expressly providing your consent; and (b) it is reasonable that you would voluntarily provide the data, or (c) you create an account with us and use our loyalty system.

3.3.2. PERX collects information about you when you sign up for an account when using the mobile application, and when you visit pages on our websites. PERX may also collect information about you from other public websites or social networks. When you register with us, you are not anonymous to us. Page visits or mobile application usage may also store information about your computer or mobile phone configuration. This may include, for example, your IP address, location, the screens you have viewed, cookie information, and page requests.

3.3.3. You are deemed to consent to share your information with merchants listed on the PERX system or any new merchant that may subscribe to PERX subsequent to your use.

3.3.3. You are deemed to consent to share your information if:

(a) PERX responds to subpoenas, court orders, or legal processes, or to establish or exercise our legal rights or defend against legal claims;

(b) PERX believes it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of PERX Terms of Use, or as otherwise required by law;

(c) PERX is acquired by or merged with another entity.

3.3.4. PERX reserves the right to send you certain communications relating to the PERX service such as announcements, administrative messages, and service notifications.

3.3.5. You consent to the placement of COOKIES on your computer or mobile device created as a result of your use of mobile application or websites.

3.4. Withdrawal of Consent

3.4.1. On providing reasonable notice to PERX, you may at any time withdraw any consent given, or deemed to be given, in respect of the collection, use, or disclosure of your personal data by PERX for any purpose.

3.4.2. You may submit the withdrawal of consent via mail, email, or by selecting the provided options in our application.

3.4.3. On receipt of such notice, PERX shall inform you of the likely consequences of withdrawing your consent.

3.4.4. Please allow up to 30 days for PERX to process and update your request if delivered by mail or email. You may continue to receive marketing messages and other product information from PERX within these 30 days.

3.4.5. PERX shall not prohibit you from withdrawing your consent to the collection, use, or disclosure of your personal data.

3.4.6. If you withdraw your consent, then PERX shall cease collecting, using, or disclosing your personal data unless otherwise required under the PDPA or other written law.

3.4.7. Although you may have withdrawn consent for the collection, use, or disclosure of your personal data, PERX may retain your personal data in accordance with PERX Records and Retention Policy.

4. Purpose Limitation Obligation

4.1. Limitation of Purpose

4.1.1. PERX shall collect, use or disclose your personal data only for purposes:
(a) that a reasonable person would consider appropriate in the circumstances; and (b) where you have been informed in accordance with clause 3.2 of this Policy, to the extent applicable.

4.1.2. PERX may use your personal information to help make changes to the service to better serve you and our users. PERX also uses the information to customize content on the site or in the mobile application to match offers to provide you with better service.

4.2. Notification of Purpose

4.2.1. PERX shall provide you with the following information whenever PERX seeks to obtain your consent to the collection, use, or disclosure of your personal data, except under circumstances where your consent is deemed or is not required: (a) the PERX Terms and Conditions of Use on sign-up or before collecting your personal data; (b) any other purpose(s) for the use of your personal data of which you have not been informed under clause 3.2.1 of this Policy, before the use or disclosure of your personal data for that purpose; and (c) on request by you, the contact details of the PERX Data Protection Officer (“DPO”) who can answer your questions about collection, use or disclosure of your personal data. 4.3 Personal Data and Business Partners

4.3.1 PERX does not receive from or provide to its business partners any form of personal data (as defined in the PDPA) in the course of PERX’s business.

4.3.2 Per section 3.3, information may be shared with merchants. PERX does not assume liability or responsibility for how the information is used by the Merchant.

5. Access and Correction Obligation

5.1. Access to Your Personal Data

5.1.1. On your request, and subject to the restrictions set forth in the PDPA, PERX shall, as soon as reasonably possible, provide you with:

(a) your personal data that is retained by or controlled by PERX; and

(b) information about the ways in which your personal data has or may have been used or disclosed by PERX within a year before the request.

5.2. Correction of Your Personal Data

5.2.1. You may request PERX correct an error or omission in your personal data that is under control or possession by PERX. Unless PERX is satisfied on reasonable grounds that a correction should not be made or the law states otherwise, PERX shall: (a) correct your personal data as soon as practicable; and (b) send your corrected personal data to every organization to which your personal data was disclosed by PERX within a year before the correction was made, unless that other organization does not need the corrected personal data for any legal or business purpose.

5.2.2. PERX is not required to correct or alter an opinion, including a professional or an expert opinion.

6. Accuracy Obligation

You, the user of PERX applications, are solely responsible to ensure that your personal data is accurate and complete. PERX provides mechanisms in its software allowing you to update or change your personal information retained by PERX.

7. Protection Obligation

PERX shall protect personal data in its possession or control by making reasonable security arrangements such as encryption to prevent unauthorized access, collection, use, disclosing, copying, modification, disposal, or any other similar risks.

8. Retention Limitation

PERX shall cease to retain your personal data, or remove the means by which your personal data can be associated with you, as soon as it is reasonable to assume that: 8.1. the purpose for which your personal data was collected is no longer being served by retention of your personal data; and 8.2. retention is no longer necessary for legal or business purposes.

9. Transfer Limitation Obligation

PERX shall not transfer your personal data outside of Singapore except in accordance with the requirements of the PDPA.

10. Do Not Call Provisions

10.1. PERX shall not and shall ensure that its agents shall not, send a specified message to a Singapore telephone number without first checking with the Do Not Call Registry established by the Personal Data Protection Commission (“PDPC”) and receiving confirmation from the PDPC that such Singapore telephone number is not listed on the Do Not Call Registers.

10.2. PERX shall not, and ensure that its agents shall not, send a specified message to a Singapore telephone number unless the specified message includes clear and accurate information identifying the person sending the specified message and/or PERX, and such person’s and/or contact information retained by PERX.

10.3. The prescribed duration within which PERX must check with the Do Not Call Registry before sending a specified message to a Singapore telephone number will be: (a) 60 days, for messages sent before 1 August 2014; and (b) 30 days, for messages sent after 1 August 2015.
You may continue to receive marketing messages and other product information from PERX within the prescribed validity period.

10.4. PERX shall not make, cause or authorize a voice call addressed to the Singapore telephone number that conceals or withholds, or that has the effect of concealing or withholding, the calling line from the recipient.

10.5. PERX shall not require a subscriber or user of a Singapore telephone number to consent to the sending of a specified message beyond what is reasonable for PERX to provide its goods and services. PERX shall not obtain or attempt to obtain such consent by:
(a) providing false or misleading information, and (b) using deceptive or misleading practices.

10.6. If a subscriber or user of a Singapore telephone number gives notice withdrawing consent for the sending of a specified message to that number, then PERX shall cease (and cause its agents to cease) sending specified messages to that number.

11. Complaint Handling Procedure

11.1. Should you be unhappy with our treatment of your personal data or you believe there has been a breach of this Policy, please contact the PERX Data Protection Officer (details in clause 14 below) and clearly set out the nature of your concern.

11.2. Complaints may be initially made orally, or in writing. Where a complaint is made orally, you must confirm the complaint in writing as soon as possible. If you require assistance in lodging your complaint, please contact PERX.

11.3. Your complaint will be reviewed and you will be provided with a written response within fourteen (14) working days.

12. Compliance with This Policy

12.1. PERX implements this Policy through the use of proper procedures and staff training to ensure compliance with this Policy.

12.2. PERX ensures that our employees and any representatives who deal with personal data are aware of the standards of this Policy.

12.3. PERX requires that all of its employees and representatives with access to personal data maintain confidentiality concerning that personal data. PERX implements that requirement through appropriate contractual terms and internal policies.

12.4. Our procedures for handling personal data are developed to implement the standards of this Policy. PERX trains its employees in the proper conduct of those procedures that are relevant to their duties.

13. Review of the PERX Data Protection Policy

13.1. PERX ensures that this Policy remains current and continues to fulfill its objectives. This is achieved through periodical reviews, having regard to the need to actively consider privacy and data protection issues as new products and services are developed or offered; b) any guidance issued in relation to PDPA; and c) any changes to PDPA.

13.2. PERX will provide a notification on our website when this policy has been updated or changed.

14. Data Protection Officer (“DPO”)

For further information about this Policy or to access our complaint handling procedures, please address your correspondence to: PERX Data Protection Officer Address:

20A Tanjong Pagar Road
Singapore 088443
E-mail: dpo@PERXtech.com

Contact Us

PERX Technologies

20A Tanjong Pagar Road
Singapore 088443

Web Site: https://www.perxtech.com

Phone: (+65) 6631 8533

Customer Loyalty & Reward Solution #3

Best Customer Loyalty and Engagement Platform that Boosts Revenue & Marketing ROI
Meet Perx, the behavioral science & gamification engine that delivers delightful experiences
Request a demo
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Trusted by top brands

You’re in good company

Key Objectives

Reduce campaign-to-market execution time by up to 320x

Boost campaign ROI by up to 12x through gamified customer experience

Leverage real-time, actionable insights to better understand your customers

Telco Giant Engages 12M Customers Onboard Perx In Record Time


200+

CAMPAIGNS LAUNCHED WEEKLY

4.5M

REWARDS TRANSACTED

100%

INCREASE IN NET NEW REVENUE

Spin the Wheel Gamification
Spin the Wheel Gamification

Large Retailer Drastically Improves Footfall Onboard Perx


18M+

CUSTOMERS

1000+

PERSONALISED REWARDS

4000

MALLS

Customer Touchpoint (SMS) for Loyalty Management
Scratch the Card Gamification
Scratch the Card Gamification
Instant Reward Voucher

Top Bank Drives S$24M In New Revenue On a Single Campaign


S$24M

NEW REVENUE

500K+

REWARDS

91%

ENGAGEMENT RATE

Customer Touchpoint (Email) for Loyalty Management - Stamp Card
Customer Touchpoint (SMS) for Loyalty Management - Stamp Card

Drive revenue generating customer actions across
millions of your customers

Request a demo

Rapid Go-To-Market

1
B+
CONSUMER INTERACTIONS IN 2022

Boost Engagement

2
M
CUSTOMER ACTIONS DRIVEN DAILY

Scale and Reach

$
400
M+
CONTRIBUTION TO TOPLINE GROWTH
How can we help?

Schedule a call

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How Perx is Redefining Loyalty with Cutting-Edge Technologies

How Perx is Redefining Loyalty with Cutting-Edge Technologies

Home > In The News >

How Perx is Redefining Loyalty with Cutting-Edge Technologies

SINGAPORE, 05 April, 2023 – INTERVIEW

How Perx is Redefining Loyalty with Cutting-Edge Technologies

Tune in to the Tech Captains discussion hosted by Ron Danenberg and Gareth Thomas. Catch Amen Reghimi discuss how Perx is redefining the loyalty and engagement space with cutting-edge technologies like AI, behavioral science, and gamification. Also, in this episode, Amen delves into his professional journey navigating diverse industries and countries.

How Behavioral Science, AI, and Gamification Are Driving Engagement

Amen shares about how Perx merges the power of behavioral science and gamification to help companies excel in their customer engagement strategy. By identifying the best opportunities to engage customers, Perx enables businesses to deliver captivating and tailored experiences through our platform. As a company that collaborates with brands from various sectors, including finance, telecom and retail, Perx’s ultimate goal is to foster customer loyalty that results in revenue growth. To ensure the protection of customer data, Amen emphasizes that Perx pre-embeds fraud detection tools in our systems to ensure the highest levels of security.

CUSTOMER SUCCESS STORIES

Large Retailer + Perx

Thailand’s largest mall operator envisions double digit rise in footfall and revenue

Read More

Telecom Giant + Perx

Telecom giant re-thinks customer loyalty in the digital age

Read More

Top Asian Bank + Perx

Top Asian bank leverages an innovative engagement platform to achieve S$24M in new revenue

Read More

Unlocking the Secrets to Unparalleled Customer Loyalty and Engagement

Home > In The News >

SINGAPORE, 06 April, 2023 – INTERVIEW

Unlocking the Secrets to Unparalleled Customer Loyalty and Engagement

In an exclusive interview with Judy Shaw from NYSE, our CEO, and Founder Anna Gong, reveals the importance of harnessing advanced automation, AI, and gamification to provide customers with an immersive brand experience.

Where is the Future of Customer Engagement Headed

The fast-paced world of business has left traditional loyalty programs in the dust. With flashy marketing campaigns and enticing deals, companies focus on attracting new customers, often neglecting their loyal ones. Generic emails, SMS, and push notifications are the go-to methods for customer engagement, but today’s buyers demand a personalized and instant experience that delights them. Brands that can connect with their customers in a hyper-personalized and relevant manner are the ones that build lasting relationships. To achieve this, traditional loyalty programs must be reimagined and transformed from static catalogs of rewards. The need for advanced solutions that go beyond mere loyalty points has become apparent.

Leveraging Gamification, AI, and Automation for Customer Loyalty

In the pursuit of customer loyalty, businesses are pushing the limits to create unforgettable experiences. The trio of gamification, AI, and automation lead the charge, propelled by the insights of game theory. By leveraging game theory, businesses can uncover the intricacies of human behavior and design bespoke experiences that fulfill their customers’ needs. However, relying solely on loyalty points to build customer loyalty in today’s mobile-first economy is a recipe for being left behind. The key is to innovate and use cutting-edge technology to craft personalized experiences that will delight customers.

CUSTOMER SUCCESS STORIES

Large Retailer + Perx

Thailand’s largest mall operator envisions double digit rise in footfall and revenue

Read More

Telecom Giant + Perx

Telecom giant re-thinks customer loyalty in the digital age

Read More

Top Asian Bank + Perx

Top Asian bank leverages an innovative engagement platform to achieve S$24M in new revenue

Read More

Perx Technologies To Transform Customer Engagement Experience with Workato

Home > In The News >

SINGAPORE, 28 March, 2023 – PRESS RELEASE

Perx Technologies To Transform Customer Engagement Experience with Workato

Workato, the leading Enterprise Automation Platform platform announced today that Singapore-based Perx Technologies, a loyalty and customer engagement SaaS platform, will partner with Workato to deliver frictionless, hyper-personalized customer experiences. As a leading behavioral intelligence and loyalty SaaS platform, Perx helps businesses deliver meaningful customer engagements. Perx will partner with Workato to launch self-serve environments, which allow their clients to independently create hyper-personalized customer experiences using plug-and-play integrations. Utilizing Workato’s low/no code and hassle-free integrations allows Perx to do away with multi-day integration set-ups, and deliver seamless omnichannel experiences to their clients.

Workato’s platform gives Perx the necessary tools to simplify and automate integrations for client onboarding. Workato helps plug the tech gap between Perx’s platform and their clients’ legacy systems. This allows clients to update and improve their tech adoption at a lower cost, as it removes the need of creating unnecessary multiple and complex data points. This partnership marks a significant step towards empowering Perx’s customers to build their own unique digital customer journeys without the need for complex workflows.

For Perx employees, the partnership with Workato allows them to reduce time to market and time for execution. Workato helps solve complex integrations by simplifying compatibility and reducing time spent on new setups. By reducing manual tasks and streamlining workflows using Workato’s pre-existing recipes, Perx intends to drive up employee productivity and accelerate its go-to-market timeline.

“Our partnership with Workato is a game-changer for businesses looking to transform their customer engagement strategies,” said Mr. Amenallah Reghimi, Chief Product and Technology Officer at Perx Technologies. “By combining Perx Technologies’ innovative solutions for customer engagement and loyalty with Workato’s industry-leading automation platform, we’re empowering businesses to deliver personalized experiences, streamline operations, and drive growth.”

“Perx is an industry leader in delivering memorable and meaningful customer experiences. This is a critical success factor for businesses who want to grow in an increasingly crowded marketplace,” said Amlan Debnath, Managing Director, Workato Asia Pacific and Japan. “We are thrilled to play a key role as Perx’s partner in reimagining the digital consumer journey and look forward to the creation of a powerful, simplified and efficient digital experience that millions of end consumers will benefit from.”

Hashtag: #Workato #PerxTechnologies

The issuer is solely responsible for the content of this announcement.

Other sources:

About Perx Technologies

Perx Technologies is a leader in the loyalty and customer engagement space, providing a sophisticated, self-service SaaS platform that seamlessly integrates gamification, behavioral science, and AI. Based in Singapore, Perx enables brands globally to drive and monetize customer actions and customer-brand interactions through dynamic, data-driven experiences. Perx streamlines customer acquisition, activation, monetization, and growth by crafting tailored, incentive-driven journeys that foster lasting loyalty and exceptional user experiences. Its user-friendly, self-service and intelligent approach empowers businesses to revolutionize their customer engagement strategies with unparalleled ease and efficiency. For more information, visit Perxtech.com or connect with us on social media:

Blog: https://www.perxtech.com/blog/

Twitter: https://twitter.com/perxenterprise

LinkedIn: http://www.linkedin.com/company/perx

About Workato

The leader in enterprise automation, Workato helps organizations work faster and smarter without compromising security and governance. Built for Business and IT users, Workato is trusted by over 17,000 of the world’s top brands, including Broadcom, Intuit, and Box. Headquartered in Mountain View, Calif., Workato is backed by Altimeter Capital, Battery Ventures, Insight Venture Partners, Tiger Global, and Redpoint Ventures. For more information, visit workato.com or connect with us on social media:

Blog: https://www.workato.com/the-connector/

Business Systems Community: https://systematic.workato.com/

Twitter: http://www.twitter.com/workato

LinkedIn: https://www.linkedin.com/company/workato

CUSTOMER SUCCESS STORIES

Large Retailer + Perx

Thailand’s largest mall operator envisions double digit rise in footfall and revenue

Read More

Telecom Giant + Perx

Telecom giant re-thinks customer loyalty in the digital age

Read More

Top Asian Bank + Perx

Top Asian bank leverages an innovative engagement platform to achieve S$24M in new revenue

Read More

How Harnessing Game Theory Can Boost Customer Loyalty

Home > In The News >

SINGAPORE, 23 March, 2023 – PODCAST

Playing to Win: How Harnessing Game Theory Can Boost Customer Loyalty

Attracting and retaining customers is an ongoing battle for businesses of all sizes. By incorporating game theory, companies can tailor a delightfully engaging and gratifying experience for their customers, ultimately harvesting unparalleled loyalty and an increased emotional attachment to the brand. During the Protect the Hustle podcast at SaaStock 2022 in Ireland, our Founder & CEO Anna Gong had an insightful discussion with Neel Desai, Director of Product at Paddle, on how businesses can leverage game theory to boost customer loyalty.

Loyalty, Leveled Up: How Game Theory Fuels Customer Loyalty

By tapping into the mechanics of game theory, such as through leaderboards and quests, businesses can create a bespoke experience that fuels customer engagement and inspires loyalty. As customers feel more connected to the brand, this tailored approach can ultimately translate to a stronger relationship. To cultivate customer loyalty, it is crucial to provide instant rewards that are both meaningful and relevant, while also emphasizing financial literacy and wealth savings as a way to build trust and mutual respect with customers beyond just spending incentives.

Watch the video below to hear from Anna as she delves deeper into the importance of utilizing game theory to drive customer loyalty and engagement.

Visit here to listen to the full podcast.

CUSTOMER SUCCESS STORIES

Large Retailer + Perx

Thailand’s largest mall operator envisions double digit rise in footfall and revenue

Read More

Telecom Giant + Perx

Telecom giant re-thinks customer loyalty in the digital age

Read More

Top Asian Bank + Perx

Top Asian bank leverages an innovative engagement platform to achieve S$24M in new revenue

Read More

Retails + Perx

Sephora + Perx

Sephora, the cosmetics retail giant featuring 300 brands and the main subsidiary of Louis Vuitton, chose Perx to drive in store footfall

  • How did the French beauty chain engage close to 60,000 customers?
  • What did Sephora do differently in creating customer experience?

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Largest SG Bank + Perx

Largest SG Bank + Perx

Top bank in Singapore achieves double-digit user growth with Perx

Download Case Study

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Digital Native Bank + Perx

Digital Native Bank + Perx

Singapore’s first digital native bank acquires, engages and grows at lightning speed

Download Case Study

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