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Home > In The News >
SINGAPORE, 06 April, 2023 – INTERVIEW
In an exclusive interview with Judy Shaw from NYSE, our CEO, and Founder Anna Gong, reveals the importance of harnessing advanced automation, AI, and gamification to provide customers with an immersive brand experience.
Where is the Future of Customer Engagement Headed
The fast-paced world of business has left traditional loyalty programs in the dust. With flashy marketing campaigns and enticing deals, companies focus on attracting new customers, often neglecting their loyal ones. Generic emails, SMS, and push notifications are the go-to methods for customer engagement, but today’s buyers demand a personalized and instant experience that delights them. Brands that can connect with their customers in a hyper-personalized and relevant manner are the ones that build lasting relationships. To achieve this, traditional loyalty programs must be reimagined and transformed from static catalogs of rewards. The need for advanced solutions that go beyond mere loyalty points has become apparent.
Leveraging Gamification, AI, and Automation for Customer Loyalty
In the pursuit of customer loyalty, businesses are pushing the limits to create unforgettable experiences. The trio of gamification, AI, and automation lead the charge, propelled by the insights of game theory. By leveraging game theory, businesses can uncover the intricacies of human behavior and design bespoke experiences that fulfill their customers’ needs. However, relying solely on loyalty points to build customer loyalty in today’s mobile-first economy is a recipe for being left behind. The key is to innovate and use cutting-edge technology to craft personalized experiences that will delight customers.
Thailand’s largest mall operator envisions double digit rise in footfall and revenue
Telecom giant re-thinks customer loyalty in the digital age
Top Asian bank leverages an innovative engagement platform to achieve S$24M in new revenue
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