Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

RETAIN & GROW

Incorporate Gamified Elements to Inspire and Drive Revenue-Generating Customer Actions

Striving for goals is the essence of progress, but adding gamification transforms this journey into a fun adventure, making the pursuit not just significant, but enjoyable, engaging, and inherently motivating.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamification taps into fundamental aspects of human psychology to encourage motivation and engagement. By infusing elements like challenges, achievements, and progress tracking, goal pursuing experiences then become more enjoyable and inherently motivating.

Ideally Suited For

Industry: Remittance, Banking, Large-Retail
Mobile app: Yes
Drive Multi-Actions: Yes

The Benefits

Gamification not only enhances overall employee engagement, but also fosters a sense of accomplishment and satisfaction, ultimately bolstering their commitment to pursuing and achieving the goals set by both themselves and their managers.

Key Performance Indicators

Increased Motivation, Engagement, and Overall Goal Completion Rates

SMS Notification
Survey
Onboarding
Progress Bar
Leaderboard
High Level View
Rewarding Actions
Gamification
Reward Unveiled

SMS Notification

Dedan receives an in-app notification pushed to him via the Perx quiz mechanic campaign.

Survey

Dedan enters his identification to create an account and completes the quiz after watching a training video.

CUSTOMER RETAINED

Onboarding the Progress Bar

Dedan is presented with 3 progress bars representing 3 KPIs his manager wants to measure him on.

Progress Bar in Action

Dedan’s receives a notification to check out his performance progress pushed by his manager

Dedan’s Leaderboard

Dedan based on his performance reaches 9th place across all Cashwave Kiosks in the city centre.

NEW USER GROWTH

Supervisor’s view

The supervisor gets to view how his team is performing across all other regions

Moving up the ladder

Dedan continues to perform better and better and achieves 3rd place in the overall leaderboard.

NEW USER GROWTH

Gamification

Dedan receives a spin the wheel gamified reward for achieving 3rd place on the leaderboard.

Reward Unveiled

Dedan spins and wins 1 months worth of grocery from CitiMart.

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Global businesses have driven over 3 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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RETAIN & GROW

Use Personalization & Tiered Programs to Inspire Customer Word-of-Mouth

When customers have positive experiences with a brand, they are more likely to recommend it to their friends and family. Personalization and tiered programs tap into this influence by allowing customers to feel heard and valued, encouraging them to not only become loyal but also advocates.

Gillian Setiawan, CX Consultant

Journey Popularity Index:

The Rationale

Personalization and tiered programs inspire word-of-mouth through a combination of recognition, exclusivity, and value. They foster a strong emotional customer-brand connection that allows for customers to feel genuinely appreciated. This motivates them to share their positive experiences with friends and family.

Ideally Suited For

Industry: Fashion, Retail, E-Commerce
Mobile app: Yes
Drive Multi-Actions: Yes

The Benefits

People tend to trust friends and/or family members more than brands. By inspiring word-of-mouth, brands can not only grow their reach and reputation, but also their credibility. As long as they continue to provide consistent positive experiences, businesses are well on their way to long-term success.

Key Performance Indicators

Boosted Customer Engagement, Brand Awareness, and Word-of-Mouth

Exclusive Reward
Customer Action 1
Instant Gratification for Customer Action
Customer Action 2
Customer Action 3

Exclusive Rewards for High-Tiered Customers

Upon reaching her third ESG point milestone, Ellie becomes a high-tier StyleHive customer. As such, she receives an SMS notification inviting her to exclusive events

Action 1: RSVP

Interested in the offer, Ellie signs in and RSVPs yes to the event

CUSTOMER RETAINED

Instant Gratification for Customer Action

After RSVP-ing yes to the event, Ellie receives another SMS notification informing her that she has earned an exciting reward for her to use at the event

Action 2: Event Attendance

Day of the launch party, Ellie signs into her StyleHive account to check in to the event

Action 3: Social Media Sharing

Being inspired by StyleHive’s ESG efforts at the event, Ellie shares her #ESGAdventure experience on social media. Her followers see her story and get inspired to engage with StyleHive as well

NEW USER GROWTH

Explore more Use Cases

Global businesses have driven over 3 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Keep customer engaged through gamified micro-experiences

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ENGAGE & MONETIZE

Combine Interactive Gamified Features

for Elevated Engagement

Combining gamification tools makes customer experiences more memorable, enjoyable, and immersive. This is crucial in breaking through the noise of today’s busy business landscape.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Gamified elements like quizzes tap into customers’ natural desires for challenge and rewards, promoting their active participation. Other features like “shake the tree” then add an element of surprise and fun that keeps users entertained.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Customer Base: > 50k user base
Drive Multi-Actions: Yes

The Benefits

By combining tools such as quizzes and “shake the tree,” businesses not only encourage repeat purchases, but also cultivate a more memorable experience that convinces customers to purchase.

Key Performance Indicators

Elevated engagement, upselling opportunities, and customer satisfaction

Push Notification
Shake the Phone
Gamified Data Collection
Audio-Visual Introduction
Quiz
New Policy Sign-Up
Successful Upsell
Referral

Push Notification

Marco receives a policy renewal notification from Umbrelife coupled with an exciting one time offer

Shake the Phone

Marco shakes the digital tree until his one-of-a-kind policy reward falls from the tree

CUSTOMER ENGAGED

Gamified 1st-Party Data Collection

Pleasantly surprised about the discount offer, Marco decides to participate in the quiz

Audio Visual Intro

Marco attentively views the Umbrelife Telemedicine video and then proceeds to participate in the quiz

Quiz

With the help of the Telemedicine video, Marco correctly answers the quiz and proceeds to claim the policy renewal discount

New Policy Sign up

While saving the renewal discount to his rewards wallet, Marco, a busy professional, decides to switch to the telemedicine plan.

CUSTOMER MONETIZED

Successful Upsell

Marco is further delighted to discover another discount. He promptly claims it and shifts to the telemedicine policy

Referral-Based Zero-Cost Acquisition

Satisfied, Marco participates in the referral campaign, refers his friends and unlock additional rewards

Explore more Use Cases

Global businesses have driven over 3 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial

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Blogs, ,

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Secure customers and influence actions through dynamic experiences

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ACQUIRE & ACTIVATE

Present personalized offers by understanding customer needs

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index:

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

App installs through referrals, cross-sell revenue, referrals

Nudge for Action
Customer Action
Instant Gratification
Customer Action 2
Reward for Action

Perx-Powered Nudge to Sign-Up for Rewards Program

Shirley purchases a SpotAway product from an online retailer and receives an SMS from SpotAway. The SMS thanks her for the purchase and urges Shirley to sign-up for the SpotAway rewards program

Customer Action: Sign-up on the Microsite

Shirley accesses the Perx-powered SpotAway rewards micro-site and signs-up for an account

Instant Reward for Action

On her first sign-in, Shirley is presented with a SpotAway voucher via the Instant Reward campaign

CUSTOMER ACQUIRED

Customer Action: Complete Onboarding

As a new valued customer, Shirley is presented with a Quest campaign to complete a series of onboarding steps to understand her preferences, and be rewarded

CUSTOMER ACTIVATED

Reward for Game Completion

Shirley completes her onboarding Quest campaign and is rewarded with loyalty points that she can use to collect and redeem vouchers for her next SpotAway purchase

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

Start a FREE
14-Day Trial