Category: Dynamic Rewards

Design customer centric campaigns for enhanced Loyalty

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RETAIN & GROW

Tailor related-product recommendations to match spending preferences

Our tailored use-case empowers businesses to leverage spending preferences and deliver personalized related-product recommendations, captivating customers with relevant offerings that foster loyalty and drive long-term revenue

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index: 

The Rationale

By tailoring related-product suggestions, businesses can enhance the customer experience, increase engagement, and create a strong incentive for customers to continue their purchasing journey, resulting in improved customer retention and ultimately driving revenue growth

The Benefits

By tailoring related-product recommendations to match spending preferences, businesses can create a personalized and seamless shopping experience, leading to higher customer satisfaction and loyalty. This, in turn, increases the likelihood of repeat purchases and drives revenue growth

Ideally Suited For

Industry: Banking, Telecom
Customer base: > 100k user base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Reduce churn and inactive customers

Nudge for Customer Action

Jolene receives an SMS nudging her to use her Prospera debit card for an instant reward

1

Customer Action 1: Online Transaction

Enticed by the reward, Jolene uses her Prospera bank card during checkout payment on a retail app

2

Reward for Online Transaction

After the transaction, Jolene receives an SMS with a link to access her reward

CUSTOMER RETAINED

3

Engagement through Gamified Reward Experience

On clicking the link, Jolene is taken to the Prospera app and sees a gamified reward experience

4

Instant Gratification

Jolene engages by moving her phone on multiple axes to land the ball in a slot of her choosing

5

Cross-selling Related Product

Because of her online payment on a retail app, Jolene receives an SMS from Prospera bank, offering her a new credit card with huge benefits for retail purchase

6

Customer Action 2: Credit Card Application

Jolene immediately applies for her new credit card to maximize her benefit on retail transactions

CUSTOMER GROWTH

7

Nudge for Next Action

After a few days, Jolene receives her credit card, nudging her to make her first transaction and win a reward

8

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Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Delight with personalized rewards to monetize customers

Our use-case empowers businesses to entice and influence users through rewards tailored to their habits and preferences, effectively nudging them towards desired actions and maximizing monetization opportunities

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By tailoring rewards based on individual preferences and actions, businesses can create a powerful incentive structure that encourages desired customer behaviors, boosts engagement, and ultimately increases revenue

The Benefits

By offering personalized rewards, businesses can foster stronger connections with customers, incentivize desired actions, and create a sense of exclusivity, ultimately leading to enhanced customer satisfaction and long-term loyalty

Ideally Suited For

Industry: Banking
Customer base: > 100k customer base
Mobile app: Not Required
Existing Loyalty program: Not a must

Key Performance Indicators

Drive credit card spend

Nudge for Customer Action

As a valued customer of Prospera bank, Jolene receives an SMS reminding her to keep minimum balance in her account to avoid getting charged any penalty fees

1

Customer Action 1 : Account Deposit

Jolene deposits the required amount in her account. Not only does she escape the penalty charge, but is also rewarded for her swift action

2

Dynamic Reward Experience

On clicking the link, Jolene lands within the Prospera app and receives a dynamic engagement-led reward pop-up

3

Engagement with Reward Coupon

Jolene engages with the reward coupon by following the instructions and scratching the card. The scratch card reveals her reward- interest-free late payment of her next credit card bill

4

Customer Action 2: Transaction on New Card

Jolene takes advantage of this offer and uses her Prospera credit card for all her transactions. One of these transactions is the payment of her monthly utilities bill

5

Nudge to Setup Auto-pay

On account of paying a recurring category bill with the Prospera card, Jolene receives an SMS nudging her to setup auto-pay for her monthly utilities bill and receive an instant reward

6

Customer Action 3: Auto-pay Setup

Jolene is tempted by the offer and the idea of not having to remember to pay her utility bill every month, so she opts for auto-pay

CUSTOMER MONETIZED

7

Reward for Customer Action

A month later when the utilities bill is auto-paid, Jolene receives an SMS with a link for accessing her reward

8

Voucher for Local On-Demand Apps

On clicking the link, Jolene lands on another voucher, which she can save to her wallet for future use

9

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

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Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Make rewards dynamic and interactive

This journey aims to enhance customer engagement and elevate brand awareness

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index: 

The Rationale

This journey aims to enhance customer engagement and elevate brand awareness, ultimately leading to higher transaction frequency and expanded cross-selling opportunities.

The Benefits

With this approach, you can increase the number of active users, promote repeated transactions, and ultimately boost engagement levels

Ideally Suited For

Industry: FMCG
Customer base: > 50k customer base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

Active users, number of repeated transactions, customer engagement

Engagement Campaigns

Based on her buying behaviors, Shirley is enrolled into multiple engagement campaigns on the SpotAway rewards program

CUSTOMER ENGAGED

1

Customer Action: Product Purchase

Shirley receives a stamp for every SpotAway product purchase. As a bonus, she earns a surprise reward on completing a stamp card within a month

2

Engagement Through Gamified Experience

As a surprise reward for completing the stamp card within a month, Shirley is rewarded with a spin for the Monthly-Spin-To-Clean campaign

3

Surprise and Delight

Shirley is delighted to receive a coupon for a free product sample

4

Voucher Saved for Future Use

Shirley saves the free product sample voucher in her wallet to redeem later when convenient

5

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

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