Category: Cross-Selling

Keep customer engaged through gamified micro-experiences

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ENGAGE & MONETIZE

Utilize Personalization to Delight

Customers and Drive Cross-Sells

Personalization is the key to unlocking successful cross-selling opportunities as it tailors recommendations to suit each customer’s individual preferences. It increases customer engagement, drives higher conversion rates, and helps businesses maximize their revenue potential.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Personalization helps to increase conversion rates, foster customer engagement and loyalty, and improve the effectiveness of cross-selling efforts by continuously targeting customers with relevant offers.

The Benefits

By tailoring recommendations to each individual customer’s needs, personalization empowers businesses to deliver targeted recommendations that improve satisfaction, loyalty, revenue generation, and cross-selling.

Ideally Suited For

Industry: Fashion, Retail, and E-Commerce
Mobile app: Not a Must
Existing Loyalty program: Not a must

Key Performance Indicators

Enhanced Customer Engagement, Customer Satisfaction, and Cross-Selling.

Perx-Powered Nudge to Encourage Customer Action

Emily receives a rewards-led SMS notification informing her about a new monthly StyleHive StyleBox subscription

1

Action 1: Exploring the StyleBox Page on the StyleHive Website

Incentivized by the potential reward, Emily visits the StyleBox page of the StyleHive website. There, she learns more about what the subscription is all about

CUSTOMER ENGAGED

2

Action 2: StyleBox Subscription Sign-Up

Interested in what the subscription offers, Emily signs up for StyleBox

CUSTOMER MONETIZED

3

Month 1 Details

Upon signing up, Emily receives an email about her first month’s theme and what she can expect from it

4

Action 3: Exploring the Website

Intrigued, Emily clicks on the website and learns more about the month’s StyleBox. Seeing this, she excitedly awaits her order delivery.

CONTINUED ENGAGEMENT

5

StyleBox Delivery

As scheduled, Emily’s first StyleBox gets delivered right to her front door.

6

Perx-Powered Nudge to Encourage Next Customer Action

A day after her StyleBox got delivered, Emily receives another SMS notification encouraging her to explore additional accessory pairings to go with her new outfit.

7

Action 4: Additional Shopping

Excited to try new pairings with her StyleBox outfit, Emily goes online and purchases new accessories

CROSS-SELLING SUCCESS

8

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Secure customers and influence actions through dynamic experiences

ACQUIRE & ACTIVATE

Present personalized offers by understanding customer needs

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index: 

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

App installs through referrals, cross-sell revenue, referrals

Perx-Powered Nudge to Sign-Up for Rewards Program

Shirley purchases a SpotAway product from an online retailer and receives an SMS from SpotAway. The SMS thanks her for the purchase and urges Shirley to sign-up for the SpotAway rewards program

1

Customer Action: Sign-up on the Microsite

Shirley accesses the Perx-powered SpotAway rewards micro-site and signs-up for an account

2

Instant Reward for Action

On her first sign-in, Shirley is presented with a SpotAway voucher via the Instant Reward campaign

CUSTOMER ACQUIRED

3

Customer Action: Complete Onboarding

As a new valued customer, Shirley is presented with a Quest campaign to complete a series of onboarding steps to understand her preferences, and be rewarded

CUSTOMER ACTIVATED

4

Reward for Game Completion

Shirley completes her onboarding Quest campaign and is rewarded with loyalty points that she can use to collect and redeem vouchers for her next SpotAway purchase

5

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Keep customer engaged through gamified micro-experiences

ENGAGE & MONETIZE

Tailor offerings based on recent transactions

Experience a tailor-made journey curated to guide customers towards completing further transactions

Elia Wagner, CX Architect

Journey Popularity Index: 

The Rationale

Experience a tailor-made journey curated to guide customers towards completing further transactions. By harnessing the power of personalized campaigns and incentives, we aim to boost overseas card usage and drive customer engagement.

The Benefits

This strategy enhances survey completion rates, total spending, campaign goal completion rates, and incremental card usage during trips, ultimately driving monetization.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer base: > 50k customer base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes

Key Performance Indicators

Customer acquisition, customer engagement, customer retention

Customer Action 1: Flight Booking

Sarah books a flight with Singapore Airlines using her Prospera Bank account

1

Nudge for Another Action

Sarah receives a pop-up on the Prospera Bank app, inviting her to participate in a survey about her booking experience with Singapore Airlines

2

Customer Action 2: Experience Survey

Sarah answers the first question of the survey, rating her flight booking experience with Singapore Airlines

3

Product Cross-Sell

The survey introduces Prospera Bank's travel insurance offering, as a cross-selling opportunity

4

Dynamic Discount

On account of answering 'no' to the previous question, Sarah receives a 10% discount voucher on the travel insurance

5

Customer Action

Sarah takes advantage of the discount voucher and purchases travel insurance for her trip through Prospera Bank

CROSS-SELL SUCCESSFUL

6

Nudge for Next Action

When Sarah completed a booking at Singapore Airlines she was automatically enrolled in a campaign tailored for travelers, encouraging them to use their Prospera Bank card overseas and win a complimentary airport lounge access for their next trip

7

Customer Action

While on the trip, Sarah remembers the campaign and uses her Prospera card for all purchases, aiming to complete the $1000. She receives real-time notifications for her progress on overseas spending towards the mission

PRODUCT ADOPTION SUCCESSFUL

8

Interactive Engagement

Sarah tracks her spending progress using a visually engaging progress indicator within the app. As she spends more, the progress bar fills up, motivating her to reach the target

9

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

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