Meet Perx at WFIS Manila 2025 | Gamified Loyalty for Banks & Fintechs

Meet Perx at WFIS Manila 2025 – Booth E19

23–24 September | Manila Marriott Hotel | Philippines

Azmeen Ansar

Growth Marketing Manager | Sept 04, 2025

We’re Heading to the Philippines’ Premier Fintech Event

Perx Technologies is thrilled to announce our participation at the World Financial Innovation Series (WFIS) Philippines 2025, taking place 23–24 September at the Manila Marriott Hotel.

This flagship fintech and digital banking event brings together 600+ banking, fintech, microfinance, and insurance leaders to reimagine the future of financial services in the Philippines.

You’ll find the Perx team at Booth E19, where our Sales Director, Samit, and Growth Marketing Manager, Azmeen, will be ready to meet, demo, and share how leading banks and fintechs are already transforming loyalty with Perx.

About WFIS Manila 2025

WFIS Philippines 2025 is the region’s top fintech conference focusing on:

Digital banking innovation and open finance adoption
Financial inclusion for millions of underserved Filipinos
Cybersecurity & RegTech challenges in a fast-changing landscape
Customer experience transformation for banks and fintechs

It’s more than just keynotes — WFIS offers solution showcases, networking opportunities, and a gala awards dinner. For financial services leaders in Southeast Asia, it’s the place to connect, learn, and find future-ready solutions.

Schedule a Meeting

Why Meet Perx at WFIS Philippines?

At Perx, we help financial institutions move beyond transactional points systems and deliver gamified, personalized loyalty programs that tie directly to ROI.

You’ll At Booth E19, you’ll:

- See live demos of Perx’s gamified customer engagement platform
- Learn how we help banks cut CAC, increase LTV, and boost retention
- Discover how loyalty can drive real revenue growth, not just rewards
- Access an exclusive WFIS discount code (ask our team!)

Can’t attend WFIS? We’ll be in Manila all week until 25 September — let’s grab coffee and connect.

Ready to Reimagine Engagement?

Meet the team, play with the platform, and see how easy it is to create campaigns your customers will love.

Schedule a Meeting

What is WFIS Manila 2025?

WFIS (World Financial Innovation Series) Manila is the leading fintech and digital banking conference in the Philippines, gathering 600+ FS leaders to discuss innovation, financial inclusion, and customer experience.

When and where is WFIS Philippines 2025 happening?

The event is scheduled for 23–24 September 2025 at the Manila Marriott Hotel, Philippines.

Where can I meet Perx at WFIS?

Perx Technologies will be at Booth E19 with live demos, case studies, and exclusive offers.

Why should banks and fintechs meet Perx at WFIS?

Because we transform everyday banking interactions into lasting loyalty and measurable growth with gamified engagement, AI personalization, and no-code campaign tools.

What if I can’t attend WFIS Manila 2025?

Our team will be in Manila until 26 September — book a private meeting to connect outside the event.

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The Complete Guide to Building a Loyalty Program That Drives Growth | Perx Technologies

The Complete Guide to Building a Loyalty Program That Drives Growth

Azmeen Ansar

Growth Marketing Manager | Aug 20, 2025

Why Loyalty Programs Matter More Than Ever

Customer loyalty has become harder to earn and even harder to keep. With shrinking attention spans and endless choices, brands must move beyond transactional relationships to create meaningful, value-driven interactions. A modern loyalty program isn’t just about points or perks—it’s about driving deeper engagement, encouraging behaviors that grow the business, and building emotional connections that last.

Whether you’re a digital-first bank, telco provider, retailer, or enterprise brand, loyalty programs help you:

Increase customer lifetime value (CLV)
Build emotional connections with customers
Incentivize behaviors that drive revenue
Capture zero-party and first-party data

This guide is your go-to playbook to build a loyalty program that moves beyond points and perks—and into the realm of personalization, gamification, and measurable business impact.

Here’s what’ll find inside:

Chapter 1: What is a Loyalty Program?
Chapter 2: Why Traditional Loyalty Programs Fall Short
Chapter 3: The Building Blocks of a Growth-Focused Loyalty Program
Chapter 4: How to Design Your Loyalty Program Strategy
Chapter 5: Loyalty Program Examples That Work
Chapter 6: The Role of Technology in Modern Loyalty Programs
Chapter 7: Metrics to Measure Loyalty Program Success
Chapter 8: How to Scale Your Loyalty Program Across Markets
Chapter 9: Future-Proofing Your Loyalty Strategy
Final Thoughts: Loyalty is a Journey, Not a Destination

Chapter 1: What is a Loyalty Program?

A loyalty program is a structured marketing strategy that rewards customers for their continued engagement with a brand. While points-for-purchase programs are still common, modern loyalty programs leverage technology, data, and personalization to deliver more engaging experiences.

Types of Loyalty Programs:

This shift – from product-centered banking to people-centered banking – is reshaping the future of loyalty. And financial wellness is at its heart.

- Points-Based Programs: Customers earn points for purchases or actions and redeem them for rewards. This is the most common format and works well when the points are easy to earn and redeem.
- Tiered Loyalty Programs: Users move through levels based on engagement. Each tier offers progressively better benefits, encouraging users to interact more frequently to reach the next level.
- Gamified Loyalty Programs: These integrate game mechanics—such as challenges, badges, streaks, and spin-to-win—to make the loyalty experience fun and habit-forming.
- Cashback or Voucher-Based Models: Users receive monetary value, either as cashback or vouchers, based on their spending or interactions. These models work well in price-sensitive markets.
- Hybrid and Coalition Programs: These combine models and often involve multiple brands or products in a single ecosystem, allowing customers to earn or redeem rewards across several businesses.

In short, a loyalty program can take many forms—but the best ones align closely with customer behavior, brand goals, and market expectations. Choosing the right type lays the foundation for sustainable growth.

Chapter 2: Why Traditional Loyalty Programs Fall Short

Many legacy loyalty programs struggle to create lasting engagement. Let’s explore why they often fail to deliver:

This shift – from product-centered banking to people-centered banking – is reshaping the future of loyalty. And financial wellness is at its heart.

Low engagement: Traditional loyalty programs often lack the dynamic elements that keep customers excited. Without real-time interactions, customers become passive point collectors rather than active brand participants.
Complex redemption mechanics: If customers have to read through pages of terms or do mental math to understand their reward eligibility, they’re likely to disengage. Simplicity and clarity in redemption are key.
Poor mobile experience: With most engagement happening via mobile, loyalty programs need to be optimized for small screens. A non-responsive or outdated mobile interface causes friction and drop-off.
Limited personalization: Offering the same rewards to all customers fails to make users feel understood or valued. Lack of tailored experiences reduces relevance and emotional connection.
Lack of real-time feedback: Customers today expect immediate gratification. If loyalty programs don’t provide timely responses, instant rewards, or recognition, they miss opportunities to deepen engagement.
In summary, traditional loyalty programs often fall short not because the concept is flawed, but because the execution doesn’t meet modern expectations. Upgrading to an interactive, personalized experience is essential for staying competitive.

Chapter 3: The Building Blocks of a Growth-Focused Loyalty Program

To build a loyalty program that drives revenue and retention, you need a mix of strategy, psychology, and technology. Here are the essential building blocks:

Behavioral Triggers

Effective programs are designed around rewarding high-value behaviors. This includes not just purchases, but also referring friends, engaging with content, or completing onboarding. Trigger-based rewards make the experience feel immediate and meaningful.
Personalized Rewards

Generic rewards lead to generic engagement. By offering incentives based on past purchases, behavior, or expressed preferences, brands can dramatically increase redemption rates and customer satisfaction.
Gamification

Gamification adds fun, competition, and a sense of progress to loyalty. Features like progress bars, badge collections, and spin-the-wheel games drive repeat visits and strengthen brand affinity. Customers are more likely to return when they’re actively playing rather than passively earning.
Data-Driven Segmentation

Segmentation allows marketers to tailor the loyalty experience to specific customer groups. By analyzing transactional and behavioral data, brands can create custom campaigns for new users, high spenders, or lapsed customers, all increasing campaign relevance and ROI.

Together, these elements turn a static program into a dynamic engagement engine. When applied effectively, they ensure your loyalty program not only retains customers but also encourages ongoing behavioral change.

Chapter 4: How to Design Your Loyalty Program Strategy

Designing a loyalty program isn’t a one-size-fits-all exercise. Here’s how to approach it strategically:

Define Objectives

Start with clarity: Are you trying to drive repeat purchases, reduce churn, boost app usage, or cross-sell new products? Each goal influences your program mechanics and KPIs.
Know Your Audience

Use surveys, zero-party data, and behavioral insights to identify what motivates your customers. Gen Z might be driven by experiential rewards, while millennials may prefer cashback or digital vouchers.
Choose the Right Program Type

Based on your goals and audience, decide whether a points system, tiered approach, or gamified journey makes sense. For example, gamified programs may work well in mobile-first, high-frequency use cases like digital banking or telco.
Set Up a Reward Marketplace

A flexible reward catalog is critical. Mix tangible rewards (vouchers, products) with experiential or exclusive perks. Make it easy to browse and redeem rewards within a few taps.
Launch, Measure, Optimize

Go live with a pilot or MVP. Track key metrics like engagement rate, redemption rate, and campaign ROI. Use A/B testing and feedback loops to continuously improve performance.

A well-designed loyalty strategy is both data-driven and customer-centric. The most effective programs balance business goals with experiences that customers genuinely look forward to.

Chapter 5: Loyalty Program Examples That Work

A Leading Luxury Retail Group in Southeast Asia

A prominent luxury retail group operating some of the region’s most iconic malls sought to transform its loyalty strategy. With over 1.8 million registered app users but low engagement, they introduced gamified mechanics like spin-the-wheel, stamp cards, and geo-fenced rewards. These campaigns reactivated dormant users, drove repeat in-store visits, and generated millions in incremental spend, all while maintaining the brand’s premium positioning.
A Major Telecom Provider in Asia

Facing intense competition in a saturated market, a regional telecom giant shifted away from a traditional points-based loyalty program. They consolidated essential and lifestyle services into one mobile app, launching weekly gamified campaigns instead of occasional promotions. This approach increased app engagement, boosted monthly active users, improved retention, and delivered millions of instant rewards.
A Fast-Growing Digital Bank in Southeast Asia

A pioneering digital bank integrated Perx-powered gamified stamp card campaigns to drive daily engagement, cross-sells, and customer referrals. The strategy achieved high campaign participation rates, reduced customer acquisition costs from industry averages of $303 to just $9, and delivered millions in transaction value.
A Global Energy Conglomerate

Operating across multiple markets, this energy company built a hybrid loyalty program targeting both retail consumers and B2B resellers. By tailoring rewards and experiences to each audience segment, they drove higher repeat purchase rates, strengthened partner relationships, and increased overall program stickiness.

These anonymized case studies demonstrate that loyalty programs—when designed with behavior-driven campaigns, gamification, and personalization—can deliver measurable growth across industries.

Chapter 6: The Role of Technology in Modern Loyalty Programs

Technology is the backbone of any scalable loyalty program. Legacy infrastructure can’t support the agility needed to personalize, automate, and gamify engagement in real time.

A modern loyalty platform should offer:

No-code campaign creation: Enables marketing teams to launch experiences without tech dependency.
Real-time analytics: Measure what’s working instantly so you can course-correct on the fly.
Gamification modules: Plug-and-play interactive features like missions, progress bars, or digital pets.
Personalization engines: Deliver offers and rewards tailored to individual behavior and preferences.
Omnichannel delivery: Ensure seamless engagement across web, app, SMS, and email.

Platforms like Perx empower teams to design and launch campaigns at the speed of relevance—without relying on engineering sprints or vendor wait times.

Ultimately, technology determines whether your loyalty program is scalable, responsive, and delightful—or siloed, static, and slow. The right platform makes the difference between mediocre and remarkable experiences.

Chapter 7: Metrics to Measure Loyalty Program Success

Tracking the right metrics ensures your loyalty program is tied to business outcomes. Here are the most important ones:

Monthly Active Users (MAU)

The number of unique users engaging with your loyalty features every month. A good indicator of top-level program health.
Customer Lifetime Value (CLV)

Measures total revenue generated by a customer over their lifetime. A strong loyalty program should increase CLV by improving retention and average spend.
Redemption Rate

Shows how often users redeem earned rewards. Rates of 15–30% are typical in healthy programs. Low redemption may indicate poor reward relevance or complicated UX.
Campaign ROI

Compares campaign investment to outcomes (e.g., uplift in revenue, retention). Helps justify further program investment.
Repeat Purchase Frequency

Measures how often customers return. An increasing trend post-program launch signals success.
App Session Duration

Longer sessions within loyalty modules suggest higher engagement. Can also indicate user satisfaction with content and gamified mechanics.

Measuring success ensures you stay accountable to your goals. By tracking the right metrics, you can optimize your loyalty program for maximum impact and prove its value across the organization.

Chapter 8: How to Scale Your Loyalty Program Across Markets

Scaling a loyalty program across geographies and customer segments requires a modular approach.

- Multilingual and Multicurrency Support
  
  Ensure your platform supports local languages and payment methods to remove friction.
- Localized Rewards
  
  Curate region-specific rewards that resonate with cultural norms and consumer behavior. What works in Singapore may not excite customers in South Africa.
- Compliance and Data Handling
  
  Every region has different data regulations (e.g., GDPR, PDPA). Your system should handle consent management and compliance automatically.
- Centralized Management, Local Execution
  
  Use templates and centralized control to ensure brand consistency, while enabling local teams to run tailored campaigns for their market.

The ability to scale a loyalty program hinges on thoughtful planning, agile tooling, and deep localization. With the right foundation, global rollout doesn’t have to mean complexity—it can be your brand’s competitive edge.

Chapter 9: Future-Proofing Your Loyalty Strategy

Loyalty programs are evolving. Here’s how to stay ahead of the curve:

AI-Powered Personalization

Machine learning models can predict what a customer wants next, helping brands offer the right reward at the right time. This leads to higher engagement and surprise-and-delight moments that build stickiness.
Web3 and Tokenized Loyalty

Blockchain-based systems allow for transparent, transferable, and secure loyalty currencies. Customers can hold, trade, or even monetize their loyalty points in decentralized ecosystems.
Sustainability-Linked Rewards

Consumers increasingly expect brands to act responsibly. Loyalty programs that reward eco-friendly behavior (like choosing a paperless bill or a sustainable product) create emotional value beyond transactions.
Gamified Zero-Party Data Collection

Interactive journeys like personality quizzes, polls, or missions help collect valuable self-declared data in a way that feels fun, not intrusive. This supports better personalization in future campaigns.

To future-proof your loyalty strategy, start experimenting with emerging technologies today. Programs that evolve with customer expectations will not only stay relevant, they’ll lead..

Final Thoughts: Loyalty is a Journey, Not a Destination

A modern loyalty program is not a set-and-forget project. It’s a living strategy that evolves alongside your customer and market.

To drive long-term growth, focus on building programs that:

Encourage daily engagement
Deliver personalized value
Are easy to use and redeem
Scale across regions and demographics

With the right foundation, your loyalty program can become a powerful engine for acquisition, monetization, and retention.

Before You leave: Frequently Asked Questions About Loyalty Programs

After years of helping brands design and scale loyalty programs, we’ve heard just about every question there is—from “What rewards work best?” to “How do I keep customers coming back without giving away too much?”

To save you the guesswork, we’ve rounded up the 12 most common questions about loyalty programs—along with clear, actionable answers you can put to work right away.

What is a loyalty program?
A loyalty program is a structured approach to reward customers for repeat engagement—purchases, referrals, product usage, and other behaviors that drive long-term value. Modern programs use personalization and gamification to keep customers active.
How does a loyalty program drive growth?
By increasing frequency, average order value, and retention. Effective mechanics nudge customers to try new products, return more often, and advocate for your brand—improving LTV and reducing acquisition pressure.
Which loyalty program type should I choose?
It depends on your objectives and audience. Points-based suits frequent purchases; tiered builds long-term status; gamified programs reinforce habits in mobile-first contexts; hybrid models combine elements for flexibility.
What KPIs should I track for a loyalty program?
Start with MAU, redemption rate, repeat purchase frequency, CLV, campaign ROI, and session duration. Benchmark early, then optimize mechanics and rewards against these baselines.
How do I avoid a “points-for-discounts” trap?
Use behavior-led triggers, dynamic rewards, and game loops (missions, streaks, badges). Mix instant wins with aspirational perks and personalize offers by intent and value.
What rewards work best?
Relevant ones. Pair small, instant wins (e.g., vouchers) with exclusive or experiential perks. Let customers choose—variety consistently lifts redemption.
How long does rollout take?
With no-code tools and templates, pilots can launch in days. Full programs iterate over weeks—ship small, test, and scale what works.
Is a dedicated app necessary?
Not always—but a strong mobile experience is. If not an app, ensure web, email, and messaging can deliver rewards, game loops, and notifications seamlessly.
How does data privacy affect loyalty programs?
Lean into zero-party and first-party data. Be transparent, collect only what you use, and comply with local regulations (e.g., PDPA, GDPR). Gamified surveys can gather preferences ethically.
How do I scale across regions?
Localize rewards and language, support local payments, and centralize templates while letting markets fine-tune mechanics. Track shared KPIs with regional breakouts.
Do loyalty programs work for B2B?
Yes—especially for distributor/reseller motivation and product education. Reward certifications, attach rates, and quarterly targets.
What’s the future of loyalty programs?
More AI-driven personalization, richer partner ecosystems, and purpose-linked rewards. Expect real-time adaptation rather than static point collection.

Want to See It in Action?

Request a Demo to see how Perx helps leading banks, telcos, and retailers build loyalty programs that deliver measurable business outcomes.

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How Financial Wellness Is Redefining Customer Loyalty in Banking

Rethinking Customer Loyalty in Banking: Why Financial Wellness Is the Game-Changer

The rules of customer loyalty in banking have changed.

Azmeen Ansar

Growth Marketing Manager | Aug 08, 2025

Gone are the days when cashback and interest rate perks were enough to keep customers loyal. Today’s banking customers, especially Millennials and Gen Z, want more than just transactions. They’re looking for partnerships. For guidance. For tools that support their goals, not just their accounts.

And that’s where financial wellness comes in—not just as a nice-to-have, but as a powerful new driver of long-term banking loyalty

From Products to People: A Shift in Strategy

Every major bank offers a credit card. Every app lets you check your balance. But not every bank helps a young family plan for their first home, or teaches teens how to manage an allowance, or nudges a retiree toward smarter savings habits.

This shift – from product-centered banking to people-centered banking – is reshaping the future of loyalty. And financial wellness is at its heart.

67% of consumers worry about their financial future
42% of families struggle to manage budgets
Only 1 in 4 customers feel their bank provides meaningful financial advice

This is where leading banks are stepping in – not just with new products, but with new kinds of loyalty programs built on insight, engagement, and value.

Building Loyalty through Financial Wellness

The future of banking loyalty programs lies in empowering customers to improve their financial lives and enjoy the rewards that come with it. So, how do you do that? By combining two forces that are already transforming retail banking worldwide:

1. AI-Powered Personalization (with Strands)

Banks need to understand customers beyond credit scores. With tools like Strands, financial institutions can now:

Predict financial stress points
Offer real-time, proactive budgeting insights
Tailor advice based on actual behavior, not assumptions

This isn’t just smart banking. It’s empathetic banking—and it’s what drives loyalty today.

2. Gamified Engagement (with Perx)

Let’s be honest – most financial literacy programs are… dry. That’s why platforms like Perx use gamification to make money management feel like a game, not a chore.

Complete daily financial quizzes and win rewards
Set family savings goals and track them with leaderboards
Raise a digital pet whose health depends on your smart spending

It’s fun. It’s habit-forming. And most importantly, it works.

Gamified loyalty programs in banking have shown 100–150% higher engagement rates.
Families engaged in loyalty programs are more likely to consolidate products
And banks who lead with wellness are viewed as trusted advisors, not just service providers

The Family Factor: Why It Matters More Than Ever

One of the most overlooked aspects of customer loyalty in banking is this: people don’t bank alone.

Families share goals, budgets, and emotional milestones. And loyalty programs that recognize this reality are already outperforming those that don’t.

Think of it this way:

A child completes a chore card and earns points
Those points are pooled with the parents’ loyalty wallet
The family redeems them for a holiday, tuition credit, or insurance discount

That’s not just a transaction. That’s a moment. And moments build loyalty far more than rates ever will.

The Loyalty Playbook: Built by Perx & Strands

We teamed up with Strands, a leader in AI-powered financial insights, to publish a powerful new guide for banks looking to lead in loyalty.

The Loyalty Upgrade: Why AI & Gamification Are a Bank’s New Best Friend. In this free ebook, you’ll get:

Think of it this way:

Real examples of family-based loyalty programs
A blueprint for gamifying financial education
The business impact of customer engagement in banking
Key metrics to track ROI and behavioral change

Ready to Reinvent Loyalty?

If you’re serious about improving customer loyalty in retail banking, this is your next move.

Book a demo and discover how banks across the world are transforming everyday interactions into long-term, meaningful relationships.

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From Passive to Proactive: Boost Financial Engagement with PFM & Gamification

From Passive to Proactive: How Banks Can Drive Real Financial Engagement with PFM + Gamification

Azmeen Ansar

Growth Marketing Manager | Jun 21, 2025

In today’s saturated digital banking landscape, most apps are functional, but few are truly engaging. Customers can check their balance, review transactions, maybe even create a savings goal. But are they coming back daily? Are they taking action on insights? Are they emotionally invested?

That’s where the combination of Strands’ Personal Finance Management (PFM) and Perx’s gamification engine delivers a breakthrough.

When insights meet motivation, banks can move from offering features… to creating behavioral change.

The Engagement Gap in Digital Banking

Today’s digital users expect more than static dashboards or one-size-fits-all advice. They want relevance, instant value, and emotional payoff. Most banking apps provide the “what” (where your money went), but not the “why” or “what’s next.”

Strands closes that gap through a powerful engine of financial insights and nudges, surfacing opportunities like:

“You’ve spent 30% more on transport this month.”
“A new recurring subscription was detected.”
“Your liquidity may be at risk by mid-month.”

But what if these insights didn’t just inform—but inspired?

That’s where Perx comes in.

Motivation Meets Intelligence

Perx transforms financial moments into engaging, gamified experiences, turning routine savings or budgeting into habit-forming actions. Whether it’s a stamp campaign, a surprise reward, or a progress bar with rewarding milestones, Perx adds an emotional dimension to the journey.

When combined with Strands’ contextual insights, banks gain the ability to:

Trigger gamified actions based on real-time financial behaviors
Deliver tailored rewards when users hit key milestones
Encourage ongoing engagement, not just one-time clickss

It’s not just smarter banking, it’s emotionally intelligent banking.

A Day in the Life: Multi-User Engagement Done Right

Consider a modern family using a banking app powered by Strands’ Family Banking module. Each family member has visibility over their own budgets, while parents oversee shared goals like holiday savings or household expenses.

One weekend, the parents receive an insight: “You’re on track to exceed your shared grocery budget by 20%.” They decide to challenge the family to stick to their plan for the rest of the month.

Strands flags this insight. Perx steps in: a gamified challenge is launched—“Spend Smart, Win Together.” If they stay within budget, they unlock a shared family reward, like a cashback check they can use in their favorite grocery store.

This micro-journey creates:

Habitual app use
Deeper emotional connection with the brand
New monetization points through reward-linked services

The Power of Partnership

At Strands, we build the foundation, surfacing personalized insights that guide smarter financial decisions. Perx takes that further, injecting fun, reward, and emotional value into every interaction.

Together, we help banks transform from passive platforms into active financial wellness partners—one insight, one challenge, and one journey at a time.

Want to learn how to turn data into action?

Explore our joint gamification playbook with Perx or get in touch to co-create the next generation of customer journeys.

Let’s build smarter, more engaging banking, together.

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From Points to Play: Gamification Strategies That Drive Engagement

From Points to Play: Drive Loyalty with Progress, Rewards & More

Azmeen Ansar

Growth Marketing Manager | Jun 09, 2025

In a world where customer attention is fleeting and loyalty is hard-won, brands across industries are rethinking how they engage their audiences. Traditional campaigns no longer cut it — what customers want is interactivity, personalization, and reward.

Enter gamification: a strategy that uses game mechanics to turn everyday interactions into engaging, rewarding experiences that build loyalty and drive growth.

From instant wins to cross-industry loyalty, gamification is transforming the way businesses connect with their customers.

Instant Win Campaigns

The thrill of winning keeps users engaged. Spin-the-wheel games, digital scratch cards, and surprise rewards at key touchpoints inject excitement into the customer journey. The dopamine hit from instant gratification builds affinity and keeps users coming back.

Success Story: A leading telco doubled customer engagement with a daily Spin-the-Wheel game, resulting in higher retention and increased voucher redemptions.

Digital Stamp Cards

Digital stamp campaigns reward users for consistent actions — whether it’s making purchases, completing tasks, or engaging with content. Progress tracking keeps motivation high, ultimately increasing frequency and lifetime value.

Case Study: A neo-bank used stamp-based gamification to reduce acquisition costs by 33x and generate $7M in additional revenue through in-app campaigns.

Progress Campaigns

Challenges like completing a series of actions, exploring app features, or referring friends build emotional connection and brand stickiness. These campaigns tap into achievement-driven behavior to increase participation.

Insight: Gamified campaigns have been shown to increase user participation rates by 34%, driven by users’ desire to reach milestones and unlock rewards.

Raffles & Sweepstakes

Time-bound raffles and sweepstakes generate urgency and FOMO (fear of missing out), leading to viral participation. They’re effective for driving quick spikes in activity and expanding reach.

Real-World Example: A Filipino microfinancer’s raffle campaign generated over 68 million entries and $47M in revenue within four months.

Gamification Trends to Watch

The No-Code Revolution: Fast, Flexible, and Future-Proof

Implementing gamification used to mean long lead times, developer dependencies, and delayed rollouts. Not anymore.

No-code solutions empower non-technical teams to:

Launch gamified campaigns in minutes, not months
A/B test and optimize on the fly
Operate independently of IT bottlenecks

Gamification Trends to Watch

The No-Code Revolution: Fast, Flexible, and Future-Proof

Implementing gamification used to mean long lead times, developer dependencies, and delayed rollouts. Not anymore.

No-code solutions empower non-technical teams to:

Launch gamified campaigns in minutes, not months
A/B test and optimize on the fly
Operate independently of IT bottlenecks

The result? Faster execution, greater agility, and campaigns that adapt in real time to customer behavior.

AI-Powered Predictive Engagement

AI is revolutionizing gamification by delivering personalized, predictive experiences. From recommending relevant rewards to nudging users at the right time, AI ensures every touchpoint feels curated.

The result? Better timing, deeper personalization, higher engagement, and lower churn.

Cross-Industry Loyalty Networks

Loyalty is no longer confined to single-brand ecosystems. Cross-industry partnerships — between banks, telcos, F&B platforms, ride-hailing apps, and more — are building connected loyalty networks where users can earn and redeem rewards across brands.

The result? Reduced loyalty fatigue and increased engagement across everyday categories.

Conclusion

Forward-thinking brands aren’t just using gamification to entertain — they’re using it to build emotional connections, influence behavior, and drive measurable business outcomes. From no-code campaign builders to AI-driven rewards, gamification is becoming a core part of modern engagement strategy.

Want to explore what’s working across industries?

Download our free eBook — Boost Customer Loyalty with Gamification in 2025 — for expert insights, real-world success stories, and proven tactics to level up your strategy.

Or, if you’re ready to explore what this looks like for your brand, book a demo and see Perx in action.

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Meet Perx at CustomerX Philippines 2025

Transform Every Customer Moment Into a Memorable One

Customer expectations are evolving—and fast. At CustomerX Philippines, discover how Perx Technologies helps brands like yours build gamified, rewarding customer journeys in minutes—no code required.

Azmeen Ansar

Growth Marketing Manager | May 08, 2025

Join us to explore how you can:

Drive engagement with interactive, mobile-first campaigns
Launch personalized journeys fast using our no-code builder
Reward customers in real time and boost loyalty
Turn everyday actions into repeat visits and deeper connections

Why Visit the Perx Booth?

At Booth 3, our team will be showcasing real-world examples of how global brands across banking, telco, retail, and insurance are creating action-driven customer experiences that deliver measurable results.

Live product demos
1:1 strategy sessions
Exclusive campaign ideas for your business
Fun, gamified interactions—and prizes!

About CustomerX Philippines

CustomerX Philippines is a premier event focused on the future of customer experience in Southeast Asia. Hosted by Rockbird Media, this exclusive gathering brings together senior decision-makers and CX leaders across industries to explore innovative strategies, digital tools, and actionable insights that shape how brands engage and retain customers in an increasingly competitive landscape. The event offers a powerful platform for CX professionals to network, exchange ideas, and discover the latest technologies that are transforming how customer relationships are built and nurtured.

Schedule a Meeting

Join us to explore how you can:

Drive engagement with interactive, mobile-first campaigns
Launch personalized journeys fast using our no-code builder
Reward customers in real time and boost loyalty
Turn everyday actions into repeat visits and deeper connections

Why Visit the Perx Booth?

Live product demos
1:1 strategy sessions
Exclusive campaign ideas for your business
Fun, gamified interactions—and prizes!

About CustomerX Philippines

Book a Meeting With Us

Want to skip the queue? Set up a dedicated time with our team.

Book a Meeting Now

Ready to Reimagine Engagement?

Meet the team, play with the platform, and see how easy it is to create campaigns your customers will love.

Perx Technologies at CustomerX Philippines | May 21, 2025 | Grand Hyatt BGC, Manila

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Retail in 2025: Why Gamification and No-Code Are the New Must-Haves

Transform Purchases into Engaging Moments that Keep Customers Coming Back n

Gillian Setiawan

CX Consultant | Mar 03, 2025

How do you keep customers engaged when distractions are everywhere?

Brands today aren’t just competing on price or selection — they’re competing for attention. With shorter attention spans and higher customer expectations, traditional loyalty tactics are no longer enough.

Gamified campaigns are changing the game, turning passive shoppers into active participants while boosting revenue, retention, and long-term loyalty. With no-code solutions, brands can launch dynamic campaigns instantly, removing technical roadblocks and accelerating engagement strategies.

The Power of Gamified Retail Experiences

Gamification transforms retail from a series of transactions into an interactive, relationship-driven experience.

Imagine a world where customers unlock surprise deals, collect digital stamps, and complete personalized challenges to earn rewards. These elements don’t just enhance the shopping experience — they make it immersive and memorable.

Why Gamification Works

Gamification isn’t just about adding fun elements to products or services; it’s deeply rooted in behavioral psychology, leveraging cognitive biases to drive customer engagement and loyalty.

Commitment and Consistency:
Once individuals commit to a small action, they’re more likely to continue in a consistent manner. Gamified systems often start with simple tasks, gradually leading users to more complex challenges, thereby maintaining engagement.

For example, a digital bank in Singapore utilized stamp campaigns powered by Perx to encourage customers to use their cards for everyday transactions. By rewarding actions like referrals and daily purchases, the bank generated a minimum of $6.6 million in six months, achieving a 70% average campaign engagement rate per user.
Ben Franklin Effect:
This phenomenon suggests that individuals who do favors for someone are more likely to develop positive feelings toward them. Gamified systems tap into this bias by incorporating feedback surveys and tasks that solicit user input. Engaging customers in this manner makes them feel valued and more connected to the brand.

Perx clients, for example, launch campaigns that collect feedback and preferences, obtaining first-party data while demonstrating that customer opinions are valued. Rewarding participation fosters deeper loyalty and long-term engagement.
Loss Aversion:
The fear of losing is a stronger motivator than the joy of gaining. Gamified systems take advantage of this bias by creating scenarios where users risk losing points, streaks, or rewards if they don’t act. This psychological trigger keeps customers engaged and nudges them toward consistent participation.

For example, the largest bank in the Philippines leveraged Perx’s gamified strategies to encourage customers to redeem loyalty points for vouchers from partner merchants. By framing the redemption as a limited-time opportunity, customers were driven by the fear of missing out, resulting in a 32% earn-burn ratio — well above the industry average.

By understanding and integrating these cognitive biases into gamification strategies, you can create compelling experiences that not only engage but also build lasting relationships with your customers.

Ready to see how leading brands are using gamified campaigns to drive serious results in 2025?

We’ve compiled the best strategies, campaign types, and real-world success stories into a comprehensive guide to help you unlock customer loyalty at scale. Whether you’re in retail, banking, or telecom—gamification is the tool that turns fleeting attention into meaningful engagement.

Download our free eBook, “Game On: Mission Loyalty,” and launch your customer engagement strategy to new heights.

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How AI & Gamification Drove €210M in Banking Deposits | Podcast – Perx Unscripted

A win for AI + Gamification, driving €210M in banking deposits

This episode explores how a leading European bank is revolutionizing customer engagement with AI and gamification. By integrating AI-driven financial insights from Strands with Perx’s gamified loyalty solutions, the bank transformed digital banking into an interactive, rewarding experience—resulting in €210M+ in increased deposits and 1.4M+ additional transactions.

We break down how personalized rewards and gamified challenges are reshaping banking—making finance more engaging while giving customers greater control over their finances. Tune in to discover how AI and gamification are driving real business impact and empowering smarter financial decisions.

Our partnership with Perx was deeply influenced by their standout experience in banking and progressive customer engagement and monetization platform. We see Perx not just as a service provider but as a key partner whose platform will enrich our digital banking services, offering our customers a genuinely rewarding experience.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience

James Ong

Chief Commercial Officer

Trust Bank

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Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

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A neo bank’s journey to 67% higher spend through gamified engagement

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How can we help?

Set time with us and we’ll help you figure out how to solve your challenges

Your Engagement Strategy is Ghosting Your Revenue and Your CFO Hates It.

Your Engagement Strategy is Ghosting Your Revenue and Your CFO Hates It — Here’s how to fix it.

Creating Exceptional & Memorable Experiences with Gamification

Amrith G.

SVP, Marketing & Customer Analytics | Feb 12, 2025

Let’s be honest—brands have been ghosted by their own loyalty engagement platforms for years. You invest in fancy dashboards, watch the clicks roll in, see some impressive vanity metrics… and then? Crickets. No revenue boost, no meaningful customer actions, just a high-score leaderboard of “likes” that mean absolutely nothing to your bottom line.

But in 2025, brands can’t afford to settle for just engagement. They need impact—the kind that adds a few zeroes to their revenue, not just their analytics reports.

The Evolution of Customer Rewards

Traditionally, customer loyalty programs have focused on transactional rewards like points, discounts, and cashback for purchases. However, as customer preferences have evolved, these strategies are proving less effective. Today’s customers crave experiences that resonate emotionally, allowing them to feel recognized, valued, and truly heard by the brand.

To illustrate this shift, here’s an infographic:

The Engagement Illusion:  Why Clicks Don’t Pay the Bills

Marketers have been sold the dream: more visits, more clicks, more impressions = more revenue. Sounds good, right? Until you realize that a 500% increase in ‘likes’ won’t cover payroll.

Take a look at the traditional engagement model:

More traffic to your website
More app installs
More clicks on that “spin-the-wheel” campaign
No meaningful revenue impact

Meanwhile, your finance team is staring at the numbers, wondering why marketing is celebrating a million new visitors who spent exactly $0.00.

The problem? Engagement for engagement’s sake is a dead-end. It’s time for a new model—one where brands see real financial returns from their customer engagement efforts.

Engagements That Actually Moved the Needle in 2024

So what does real engagement look like? Numbers that CFOs actually smile at. Here’s how the top 5 brands that trust Perx turned interactions into revenue, customer retention, and growth in 2024:

$138.9M

in topline
contribution

That’s revenue generated,
not just influenced.

$1.1M

net-new customers
acquired

Not just traffic, but actual paying customers.

$55.8M

in new in-app
transactions

Because engagement
should drive transactions,
not just attention.

$59.5M

globally engaged
consumers

At scale, without breaking
the system.

99.94%

campaign
uptime

Because engagement
shouldn’t vanish like a New
Year’s resolution.

And here’s the mic-drop moment: 
💥 Customer-brand touchpoints surged from 6 billion to 8.3 billion in 2024 alone.

“That’s 2.3 billion new interactions in just one year.”

2.3 billion
additional moments of top-of-mind brand recall

2.3 billion
nudges, gamified interactions, personalized rewards

2.3 billion opportunities to convert, retain, and grow customer value

The Secret Sauce: AI, Agility & Immediate Impact

Here’s the real differentiator: it doesn’t take months of development cycles and IT approvals to make this happen. The winners in this space are launching campaigns in minutes, not weeks.

Picture this:

DAY 01

Your marketing /product team huddles in the morning to brainstorm a new campaign.

DAY 02

They launch the campaign the next day.

DAY 03

Customers start engaging before the same day.

DAY 04

By the time finance checks the numbers, you’re already witnessing campaign ROI trickling in.

That’s the level of agility that separates the brands growing their topline from the ones still sending email blasts into the void.

2025: The Year of Revenue-Driven Engagement

platforms must go beyond vanity metrics. Gartner has already called it—brands need to integrate customer engagement with revenue-driving actions to see long-term success. The real engagement playbook for 2025 includes:

Real-time rewards that nudge customers toward transactions

AI-powered agility that ensures your campaigns are relevant now, not six months from now

  Gamified experiences that make spending (and saving) fun

Data-driven insights that optimize your strategy, not just count clicks

The Bottom Line: No More Marketing Karaoke

It’s time to retire the old engagement model—brands need platforms that don’t just sing the song of engagement but actually make the cash register ring.

So as we step into 2025, the question isn’t whether your brand should prioritize engagement. The real question is: Are you engaging in a way that actually pays off?

If your engagement platform isn’t giving you measurable topline growth, it might be time to swipe left.

Ready to Elevate Your Engagement Strategy?

Let’s talk about turning customer actions into cash. Book a demo today and see how our engagement solutions can help you drive revenue and growth.

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Perx Maker-Checker: Bringing the
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Shriram Venugopal

Sr Product Manager| Jan 29, 2025

When every decision your organization makes carries weight—accuracy, compliance, and security aren’t just nice-to-haves; they’re critical. That’s why we designed the Maker-Checker Workflow, a robust feature that ensures every action is reviewed, verified, and executed with precision.
Imagine being able to prevent errors, minimize fraud, and stay compliant—all while maintaining seamless operations. Whether you’re issuing rewards, creating campaigns, or managing bulk actions, our Maker-Checker Workflow empowers your team with the tools they need to work smarter, not harder.
Curious to see it in action? We’ve created a short demo video that walks you through how it works and why it’s a game-changer for your business. In under a few minutes, you’ll see how this simple yet powerful feature can enhance collaboration, reduce risks, and ensure everything runs like clockwork.

Don’t wait—unlock the power of Maker-Checker today and take the first step towards better control and peace of mind.

Sign me up

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12 3 4 Next ›Last »

Meet Perx at WFIS Manila 2025 – Booth E19

We’re Heading to the Philippines’ Premier Fintech Event

About WFIS Manila 2025

Why Meet Perx at WFIS Philippines?

Ready to Reimagine Engagement?

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Recommended for you

The Complete Guide to Building a Loyalty Program That Drives Growth

Why Loyalty Programs Matter More Than Ever

Chapter 1: What is a Loyalty Program?

Chapter 2: Why Traditional Loyalty Programs Fall Short

Chapter 3: The Building Blocks of a Growth-Focused Loyalty Program

Behavioral Triggers

Personalized Rewards

Gamification

Data-Driven Segmentation

Chapter 4: How to Design Your Loyalty Program Strategy

Define Objectives

Know Your Audience

Choose the Right Program Type

Set Up a Reward Marketplace

Launch, Measure, Optimize

Chapter 5: Loyalty Program Examples That Work

A Leading Luxury Retail Group in Southeast Asia

A Major Telecom Provider in Asia

A Fast-Growing Digital Bank in Southeast Asia

A Global Energy Conglomerate

Chapter 6: The Role of Technology in Modern Loyalty Programs

Chapter 7: Metrics to Measure Loyalty Program Success

Monthly Active Users (MAU)

Customer Lifetime Value (CLV)

Redemption Rate

Campaign ROI

Repeat Purchase Frequency

App Session Duration

Chapter 8: How to Scale Your Loyalty Program Across Markets

Multilingual and Multicurrency Support

Localized Rewards

Compliance and Data Handling

Centralized Management, Local Execution

Chapter 9: Future-Proofing Your Loyalty Strategy

AI-Powered Personalization

Web3 and Tokenized Loyalty

Sustainability-Linked Rewards

Gamified Zero-Party Data Collection

Final Thoughts: Loyalty is a Journey, Not a Destination

Before You leave: Frequently Asked Questions About Loyalty Programs

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Building Loyalty through Financial Wellness

1. AI-Powered Personalization (with Strands)

2. Gamified Engagement (with Perx)

The Family Factor: Why It Matters More Than Ever

The Loyalty Playbook: Built by Perx & Strands

Ready to Reinvent Loyalty?

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The Power of Partnership

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Instant Win Campaigns

Digital Stamp Cards

Progress Campaigns

Raffles & Sweepstakes

Gamification Trends to Watch

Gamification Trends to Watch

AI-Powered Predictive Engagement

Cross-Industry Loyalty Networks

Conclusion

Want to explore what’s working across industries?

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