917Ventures, the largest corporate incubator in the Philippines and a wholly-owned subsidiary of Globe Telecom has entered into a strategic partnership with Singapore-based Lifestyle Marketing SaaS Platform, Perx, to enable large enterprises and merchants to co-exist and engage consumers more effectively.

With the partnership, Zeal, a brand under 917Ventures and the region’s largest consumer loyalty and rewards coalition marketplace, will be able to drive in-app customer engagement through interactive, gamified digital customer experiences that reward customers for their every action.

Besides powering the Zeal app, the partnership will also allow RUSH to fully integrate with Perx’s lifestyle marketing platform to provide an end-to-end, enterprise-class marketing technology offering to large B2C enterprises in the Philippines.

RUSH is 917Ventures’ loyalty and e-commerce solution that empowers businesses to create, manage, and monitor their own custom-branded website and mobile app. The platform will be powered by Perx’s intuitive engagement mechanics, new-age loyalty, rewards marketplace, gamification and deep campaign management functionality. This will enable large enterprises and merchants to build their own 2-sided rewards marketplace to continuously and dynamically acquire, engage and retain customers.

“Perx’s deep multi-industry expertise and its end-to-end SaaS solution are well aligned with our mobile-first approach towards customer acquisition, engagement and retention. This strategic partnership will enable us to scale, transform and add value to where it matters – the end consumer.” said Zeal & RUSH Entrepreneur in Residence, Glenn Estrella.

Commenting on the partnership, Anna Gong, CEO, Perx Technologies, said, “Perx is thrilled to partner with 917Ventures who are driven by consumer-focused innovations. We are excited about the go-to-market potential that the RUSH & Perx collaboration presents to transform large enterprises into delightfully engaging lifestyle marketplaces for customers.”

The Perx Platform moves the needle beyond typical customer loyalty and passive collection of loyalty points. The platform’s intuitive user experience allows the Zeal app and enterprise marketers to build highly configurable and personalised engagements swiftly, to reduce time-to-market and to boost interactivity for a more delightful customer experience.

The Perx Platform transforms last-mile in-app interactions and user preferences, into real-time actionable insights. The instant feedback on live campaigns and rewards become valuable inputs for enterprises and merchants to further enhance their future customer engagement mechanics and strategy. The platform enables marketers to instantly gratify customers for their actions and increase engagement levels both online and offline.

Leveraging on the rich asset base of Globe, 917Ventures is strategically positioned to redefine mobile-first customer engagement and create solutions that can deliver indelible value not only for over 80 million consumers in the Philippines but also in the Asia Pacific Region.

Razer Fintech, the fintech arm of global youth lifestyle and gaming brand, Razer, partners with Singapore based Lifestyle Marketing SaaS (Software as a Service) Platform, Perx Technologies, to redefine mobile-first customer engagement in the financial services industry. This strategic partnership will enable Razer Fintech to redefine the banking experience for users, especially youth and millennials, in its path to building the world’s first Youth Bank.

While leveraging on Razer’s global following amongst the gaming and youth communities, the redefined user experience will appeal to digital-natives, whereas data-led attributes related to lifestyle, preferences and goals play a vital role in the wider customer engagement strategy. Partnering with Perx, Razer Fintech aims to engage and provide interactive mechanisms and rewards to users dynamically and instantly.

As a digital-native and mobile-first fintech company, quick time-to-market and scalability for rapid growth globally is a must for Razer Fintech. The Perx platform’s highly scalable API based architecture will enable Razer Fintech to implement and manage both technical and customer engagement related changes quickly and smoothly.

By integrating the well-known concept of gamification into the transaction-oriented traditional banking industry, Razer Fintech customers are set to experience a seamless, digital lifestyle –personalized to reward every action. The Perx platform further ties the last-mile customer experience with relevant business KPIs to monitor the effectiveness of the customer engagement to drive better results.

This partnership is a natural fit. With a global ambition, Razer Fintech has established a strong digital payment ecosystem encompassing end-to-end solutions for its users and Perx is redefining customer engagement and loyalty in the digital economy with its category-creating Lifestyle Marketing platform.

Commenting on the partnership, Anna Gong, CEO, Perx Technologies, said, “With the world’s commerce heavily dictated by the consumer’s smartphone, it’s becoming increasingly harder for brands to shift from building transient and transactional to long-standing meaningful relationships with consumers. We are thrilled to partner with Razer Fintech in enabling them to reinvent banking traditions and to back their ambitious goal of building the world’s first youth bank”.

“Continuously engaging our customers through regional and global challenges have played a key role in the strong following Razer enjoys globally. We are happy to support Perx, a homegrown startup and we look forward to expanding the Perx platform regionally and globally as we continue to grow our business in new geographies. This strategic partnership with Perx will enable us to deliver the same world-class experience millions of Razer customers are used to, in an industry like banking that beckons to be redefined,” said Eduard Fabian, Chief Technology Officer at Razer Fintech.