Category: Sustainability

Discover Perx’s Maker-Checker Workflow | Streamline Operations & Ensure Compliance

Perx Maker-Checker: Bringing the
4-Eyes Principle to You

Shriram Venugopal

Sr Product Manager| Jan 29, 2025


When every decision your organization makes carries weight—accuracy, compliance, and security aren’t just nice-to-haves; they’re critical. That’s why we designed the Maker-Checker Workflow, a robust feature that ensures every action is reviewed, verified, and executed with precision.
Imagine being able to prevent errors, minimize fraud, and stay compliant—all while maintaining seamless operations. Whether you’re issuing rewards, creating campaigns, or managing bulk actions, our Maker-Checker Workflow empowers your team with the tools they need to work smarter, not harder.
Curious to see it in action? We’ve created a short demo video that walks you through how it works and why it’s a game-changer for your business. In under a few minutes, you’ll see how this simple yet powerful feature can enhance collaboration, reduce risks, and ensure everything runs like clockwork.


Don’t wait—unlock the power of Maker-Checker today and take the first step towards better control and peace of mind.

Sign me up

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Discover Perx’s Maker-Checker Workflow | Streamline Operations & Ensure Compliance

Perx Maker-Checker: Bringing the 4-Eyes Principle to You

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


When every decision your organization makes carries weight—accuracy, compliance, and security aren’t just nice-to-haves; they’re critical. That’s why we designed the Maker-Checker Workflow, a robust feature that ensures every action is reviewed, verified, and executed with precision.

Imagine being able to prevent errors, minimize fraud, and stay compliant—all while maintaining seamless operations. Whether you’re issuing rewards, creating campaigns, or managing bulk actions, our Maker-Checker Workflow empowers your team with the tools they need to work smarter, not harder.

Curious to see it in action? We’ve created a short demo video that walks you through how it works and why it’s a game-changer for your business. In under a few minutes, you’ll see how this simple yet powerful feature can enhance collaboration, reduce risks, and ensure everything runs like clockwork.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Watch the Demo Now

Don’t wait—unlock the power of Maker-Checker today and take the first step towards better control and peace of mind.

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


Webinar Recap: Unveiling Perx Orion™

On May 30th, Perx unveiled the much-anticipated Perx Orion™, an autonomous loyalty framework designed to revolutionize customer engagement. This webinar provided an in-depth introduction to Perx Orion™ and its groundbreaking features, offering attendees a glimpse into the future of loyalty engagement powered by AI and advanced analytics.

Introduction to Perx Orion™

The webinar kicked-off with a comprehensive introduction to Perx Orion™, highlighting its unique approach to transforming traditional loyalty frameworks. The platform integrates AI, data-driven insights, and creative strategies to deliver personalized and impactful customer experiences. This new framework aims to address the challenges brands face in engaging customers and driving loyalty in today’s fast-paced digital landscape.


Perx eMind™ at a Glance

The session delved into the six core features of Perx eMind™, each designed to enhance different aspects of customer engagement and loyalty management:

  1. Impact Dashboard: This feature offers real-time analytics and insights, enabling brands to maximize campaign success, track ROI, and benchmark performance. The dashboard provides a comprehensive view of customer engagement and loyalty, helping brands make data-driven decisions to improve their strategies.
  2. Conversational Insights: Leveraging natural language processing (NLP), this tool allows users to interact with their data using plain language, simplifying data analysis and enhancing decision-making capabilities. This feature makes it easy for users to fetch insights and analytics without needing technical expertise.
  3. Connect+ Expert: Designed as a comprehensive knowledge resource, Connect+ Expert assists users with product questions, feature explanations, and idea generation. It empowers users to achieve product mastery and better adoption through continuous learning and minimal support intervention.
  4. Spark Ideas: This AI-powered tool automates the generation of campaign concepts and contextual details, significantly reducing the time and effort required for campaign planning and execution. Spark Ideas helps brands streamline their campaign creation process and boost operational efficiency
  5. No-Code CX Builder: An interactive tool within the Connect+ platform, the No-Code CX Builder enables users to create customizable in-app experiences and launch microsites with full Perx loyalty engagement functionalities, all without writing a single line of code. This feature empowers users to design and deploy solutions quickly and efficiently.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Sign me up

for eMind™ Early Adopters Program

Live Webinar Interactions 

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


Webinar Recap: Unveiling Perx Orion™

On May 30th, Perx unveiled the much-anticipated Perx Orion™, an autonomous loyalty framework designed to revolutionize customer engagement. This webinar provided an in-depth introduction to Perx Orion™ and its groundbreaking features, offering attendees a glimpse into the future of loyalty engagement powered by AI and advanced analytics.

Introduction to Perx Orion™

The webinar kicked-off with a comprehensive introduction to Perx Orion™, highlighting its unique approach to transforming traditional loyalty frameworks. The platform integrates AI, data-driven insights, and creative strategies to deliver personalized and impactful customer experiences. This new framework aims to address the challenges brands face in engaging customers and driving loyalty in today’s fast-paced digital landscape.

Key Features of Perx Orion™

The session delved into the six core features of Perx Orion™, each designed to enhance different aspects of customer engagement and loyalty management:

  1. Impact Dashboard: This feature offers real-time analytics and insights, enabling brands to maximize campaign success, track ROI, and benchmark performance. The dashboard provides a comprehensive view of customer engagement and loyalty, helping brands make data-driven decisions to improve their strategies.
  2. Conversational Insights: Leveraging natural language processing (NLP), this tool allows users to interact with their data using plain language, simplifying data analysis and enhancing decision-making capabilities. This feature makes it easy for users to fetch insights and analytics without needing technical expertise.
  3. Connect+ Expert: Designed as a comprehensive knowledge resource, Connect+ Expert assists users with product questions, feature explanations, and idea generation. It empowers users to achieve product mastery and better adoption through continuous learning and minimal support intervention.
  4. Spark Ideas: This AI-powered tool automates the generation of campaign concepts and contextual details, significantly reducing the time and effort required for campaign planning and execution. Spark Ideas helps brands streamline their campaign creation process and boost operational efficiency
  5. No-Code CX Builder: An interactive tool within the Connect+ platform, the No-Code CX Builder enables users to create customizable in-app experiences and launch microsites with full Perx loyalty engagement functionalities, all without writing a single line of code. This feature empowers users to design and deploy solutions quickly and efficiently.
  6. Perx eMind™: A GenAI-driven analytics and creative copilot, Perx eMind™ offers smart engagement solutions that enhance customer experience and loyalty. This feature provides actionable insights and recommendations, helping brands optimize their engagement strategies and achieve sustainable growth.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Sign me up

for eMind™ Early Adopters Program

Live Webinar Interactions 

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Celebrating a Milestone: 5 Billion Customer-Brand Interactions at Perx

Celebrating a Milestone: 5 Billion Customer-Brand Interactions at Perx 🎉

Amrith G.

SVP, Marketing & Customer Analytics | Feb 26, 2024


As we stand at the precipice of innovation and customer engagement, it’s with immense pride and boundless enthusiasm that we announce Perx Technologies has crossed an astounding 5 billion customer-brand interactions. This isn’t just a number; it’s a testament to the relentless pursuit of excellence and an unwavering commitment to revolutionizing how enterprises connect with their customers 🚀.

The Journey to 5 Billion 🛤️

Reflecting on our recent celebration of 4 billion interactions, it feels almost surreal how swiftly we’ve traversed another billion. This journey, however, hasn’t been about speed alone but about the depth of engagement and the quality of experiences we’ve been able to deliver. Our approach, a sophisticated blend of gamification 🎮, behavioral science 🧠, and advanced engagement mechanics 📱, powered by our core driving force – passion ❤️ – has allowed us to redefine what it means to interact, engage, and retain customers in today’s digital age.

Perx Success Story

More Than Just Numbers 🔢➡️💖

To us, these 5 billion interactions signify more than just milestones; they represent the trust and loyalty of over 35 million users who have chosen to engage with brands through our platform. Each interaction is a story of engagement, a moment of connection, and a step towards a lasting relationship between customers and brands. It’s the smile of satisfaction 😊, the joy of a reward 🏆, and the convenience of seamless experiences that keep our community coming back for more.

Perx API Calls

Powering Through Innovation 💡

Our growth is fueled by innovation and the desire to consistently offer something new, something better. We’re not just keeping up with the trends; we’re setting them.

From financial services to retail and telecommunications, our platform has become a cornerstone for enterprises looking to elevate their customer engagement strategies.

Our success is deeply rooted in our ability to listen, adapt, and innovate.

With every update, feature, and new technology we introduce, we ensure that our platform remains at the cutting edge of the experience economy. This commitment to innovation is what enables us to support our clients in creating memorable customer journeys that not only attract but also retain loyalty.

A Collective Achievement 🤝

This milestone is a collective achievement, a reflection of the hard work, dedication, and passion of our incredible team, our valued clients, and, most importantly, our users. Your trust, feedback, and engagement are what fuel our fire and drive us to push the boundaries of what’s possible.

A special thanks goes out to our team members, both onshore and offshore, whose relentless pursuit of excellence has been instrumental in reaching this milestone. Your creativity, resilience, and dedication are the backbone of our success.

Looking Ahead 🔭

As we celebrate this remarkable achievement, we are already looking towards the horizon, eager for the next challenge, the next innovation, and the next billion interactions. Our journey is far from over; in fact, we believe it’s just getting started. The future of customer engagement is bright, and with Perx Technologies, you can be sure you’re always at the forefront of this exciting evolution.

Stay tuned as we continue to break records, defy expectations, and transform the world of customer engagement, one interaction at a time. Here’s to the next billion and beyond! 🥂

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Find Perx at Web Summit Qatar 2024: Engage, Experience, and Elevate

Find Perx at Web Summit 2024, Qatar: Engage, Experience, and Elevate

Larissa Valabhji

Marketer | Feb 23, 2024


Web Summit 2024 in Qatar is just around the corner, and we are thrilled to announce that Perx will be part of this revolutionary event. Join us for a one-of-a-kind experience where you won’t just hear about our innovative products — you’ll live them.

Immerse Yourself at the Perx Booth

Our booth, located next to Stage 3 and the Startup Lounge from February 2nd to 26th, is not your typical setup. Say goodbye to dull demonstrations and hello to our gamified rewarding experience, designed to engage and entertain. Complete interactive attendee journeys, follow us on LinkedIn, and receive instant rewards. Have a prospect who needs a solution like ours? Refer them at our booth and watch the rewards roll in. Our goal is to not just showcase our products but to provide a memorable, engaging experience where you are an integral part of the action.

Connect with Us During Speaking Sessions

Perx is also proud to be featured in multiple speaking slots during the summit, highlighting the future of marketing and the resilience of startups:

Panel Discussion: The AI Revolution in Marketing
Feb 28th | 16:05 – 16:25 | Stage 4
Be part of the conversation with Anna, one of three panelists discussing the transformative effects of AI on marketing. Learn from the last 18 months of advancements and how top brands are leveraging AI for audience engagement.
Solo Presentation: From Brink to Breakthrough

From Brink to Breakthrough: A 6-Month Turnaround to Profitability.
Feb 29th | 11:04 – 11:08 | Stage 5
Witness a remarkable journey of resilience and strategic decision-making with Anna. Discover how our startup pivoted from the brink of failure to profitability in just six months.

Experience the Future with Perx

At Perx, we believe in the power of engagement. Our presence at Web Summit Qatar 2024 is designed to provide you with a glimpse into the future of digital interaction and customer engagement. Visit our booth, connect with us during our speaking sessions, and experience the revolution that Perx is bringing to the digital world.

Join us, and let’s shape the future together at Web Summit Qatar 2024.

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Marketer's Cape

Revolutionize Your Marketing with AI: The Creative Content Stack

The Marketing Cape

From a Stick Transmission to Dual Clutch to All-electric in Under 8 Months – AI in Marketing

Amrith G.

SVP, Marketing & Customer Analytics | Feb 19, 2024


The Intro

With GPT, Gemini, Sora, and a few others the typical Marketing Tech stack – the staple that manages, measures, and helps improve marketing a product is now taking the pillion seat – giving way to a new stack.

The Driver’s seat previously held by creative thinking, content-led strategic GTMs powered by our grey matter is now getting a boost in the form of an all-new stack.

For now, let’s call it the Creative Content Stack.

The creative content stack has grown from 1 to 4 already and will grow into a dozen services by the end of the year. GPT 4 + Bard + Sora + Gemini Pro 1.5 enables marketers to jab and nudge their target audience ‘every few days’ with creative, fresh, compelling content – driving outcomes, collectively impacting brands and their top lines. For those who are wondering what I am talking about watch this video on Sora from Marques Brownlee

The Impact

AI in Marketing

The growing timeline vs the shrinking – and it’s all good for marketing.

Marketers typically aim to set the perception of what a product can do, 6 months ahead of the product’s functional reality. We see this happen especially with startups and large enterprises with a startup culture. Simply put it’s the art of building anticipation and buzz about something that will eventually hit the market a few months down the line. With this new stack, that timeline is bound to grow to even 40% of the product’s envisioned road map.

This growth is a consequence of something else shrinking

On the other side of the GTM spectrum, something else at the top of the funnel is shrinking. Thanks to this stack the campaign-to-market timelines are and will continue to shrink further. The speed, and variety of content delivered from ideation to launch is shrinking – and let me tell you, as a marketer, it’s as satisfying to watch it as it is to see hard drives clear up temporary internet files. Your entire team feels like they just borrowed a superhero’s cape – waiting only for some guidance and nips and tucks along the way.

From Time and effort estimations to near-instant

This stack unshackles marketers from time-bound and resource-bound GTMs into the era of near-instant ‘value prop-to-market.

From whiteboarding – to creating – to coding – to packaging – to hitting the market – everything has just shrunk so much in the last 8 months thanks to OpenAI, Google DeepMind, NVIDIA AI

From whiteboarding - to creating - to coding - to packaging

Calling it something cool

It’s so good, that I am compelled to coin something around it.

In the 1970s we were introduced to JIT (Just In Time) a Japanese management philosophy used in accelerated efficiencies in manufacturing. I think we are on the cusp of the Just In Time Marketing era. But for marketing’s sake let’s just coin it something cooler: The Marketer’s cape

The Marketing Cape

As a petrohead myself, to all those who are still on the wall about What’s so great about AI in marketing, allow me to leave you with a comparison.

With GPT-4, Midjourney and Bard(Gemini) marketing went from a 6-speed manual (a stick) to a Dual clutch DSG* or PDK*.

With the addition of Sora and Gemini 1.5 Pro to the creative marketing stack, we are going gearless (or all-electric)

The next leap is yet to come, but I am hoping for pure jet propulsion.

My Wishlist for what’s next

  1. Shift from converting multiple text prompts = multiple video clips to 1 detailed storyline prompt = a fully edited 60-second video ready for post.
  2. Shift from just cartooning visuals to realistic visualizations across a broad spectrum from low fidelity to high fidelity. (we can do this now on Midjourney but it is quite cumbersome)
  3. Enable listening prompts based on Voice recording dumps
  4. Build the ability to research current affairs or what’s hot on the pan at present for more contextual outputs
  5. Shift from being super obedient and well-mannered to a bit humorous and sarcastic when reviewing something – grow a personality.

* PDK – Porsche Doppelkupplungsgetriebe or Porsche Dual-Clutch Transmission

*DSG – Direct Shift Gearbox

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Taking the First Step With Your Brand’s Green Efforts

Turn your brand’s first green step into one giant leap

Gamifying Sustainability: How to Gamify and Supercharge Your Brand’s Sustainability initiatives in 6 steps.

SVP, Marketing & Customer Analytics | Mar 21, 2023


Why should saving the planet be a grim politically driven topic filled with visuals of pollution and melting ice caps? Let’s infuse some fun into the agenda of pushing our planet’s expiry date further, one consumer action at a time.

As more companies strive to make a positive impact on the environment, they are turning to gamification as an effective way to motivate their employees and customers to do the same. By creating competitive challenges that reward users for their sustainability efforts, businesses can drive their sustainability goals while increasing engagement and loyalty. Let’s break down why gamifying your brand’s sustainability goals is important.

The Benefits of Gamifying Sustainability

Your internal customers: Gamifying your brand’s sustainability efforts can help you reach your goals in a few different ways. First, it provides employees with an incentive to get involved in initiatives that will help the environment. This builds morale by allowing them to feel like their work is making a difference and encourages collaboration between otherwise siloed business units. It also helps foster team-building, which can lead to greater success when tackling projects that impact topline or bottomline.

Your Customers: If you are a B2C brand it gives your customers a tangible way to show their commitment to the cause. By engaging in friendly competitions or completing individual tasks, customers can earn rewards that keep them coming back for more.

Bottomline Savings: If your B2B brand serves medium to large enterprises, incorporating gamified sustainability tactics into negotiations can be a powerful tool when closing new deals or pursuing outstanding accounts.

For instance, if a customer requests a one-off pricing discount, you can suggest a collaborative sustainability initiative and turn the transaction into a game by offering rewards based on managed services. This approach benefits both brands in a B2B environment, as they can share the costs of such initiatives, including tax reliefs. Furthermore, in some countries, investing in sustainability can lower the cost of capital, adding another incentive to prioritize these efforts.

In essence: This helps build brand loyalty and encourages consumers to spread the word about your company’s commitment to sustainability. Finally, gamifying your brand’s sustainability goals also signals that you care about the environment and are taking steps towards protecting it. This helps boost your reputation and shows potential customers that you are committed to making a positive impact on the world around you.

How To Get Started With Gamification

One of the best ways to start incorporating gamification into your strategy is by setting up leaderboards or competitions that track progress towards specific objectives or milestones related to sustainability initiatives. You can even offer rewards such as discounts or exclusive products for those who participate in these challenges or complete certain tasks related to sustainable practices. Additionally, you can leverage existing customer data such as purchase history or demographics information in order create personalized experiences tailored specifically for each user based on their interests or preferences when it comes to green initiatives or causes they care about most.

Supercharging Gamified Sustainability Journeys With Instant Gratification

Gamification without rewarding customers for their action is like trying to clap with one hand tied behind. When the ice caps are not melting at one’s door step and a half a degree fluctuation in day to day weather can be mitigated with an airconditioner’s remote it’s safe to assume that most humans live by the saying “ignorance is bliss”. Hence, one of the biggest challenges in sustainability initiatives is maintaining momentum over time – in other words sustaining sustainability. Offering rewards to consumers for taking environmentally-friendly actions is crucial in motivating them to continue to follow through with sustainable behaviors.

When customers receive immediate feedback on their actions, in the form of a reward notification when they recycle a product, it creates a positive reinforcement loop that with time turns those discrete actions into a behavior and eventually a habit.

Instant gratification mechanics powered by personalized rewards not only increases engagement with your sustainability initiatives but also strengthens the thought relation a customer has towards your brand. Additionally, companies can incentivize continued participation in sustainability programs by offering rewards like discounts or exclusive access to products immediately after completing an action. When deploying gamification and instant gratification in mobile-first customer journeys, it’s important for brands to consider user experience design principles such as clarity and simplicity. Customers should be able to understand how the system works quickly and easily so that they don’t get frustrated or overwhelmed by the process. Additionally, it’s important for brands to ensure that their systems are secure so that customer data remains safe from malicious actors.

6 Steps for brands to achieve their sustainability Goals

Now that we’ve addressed the WHAT and WHY, here are the 6 steps presented in the form a consumer journey that can help you achieve your sustainability goals on autopilot.

Objective
To move, motivate and inspire consumers to live kinder to earth.
Goal
Leveraging the power of gamified consumer journeys to foster and accelerate planet friendly daily consumer habits and behavior.

Objective
To move, motivate and inspire consumers to live kinder to earth.

Goal
Leveraging the power of gamified consumer journeys to foster and accelerate planet friendly daily consumer habits and behavior.

Objective To move, motivate and inspire consumers to live kinder to earth. Goal Leveraging the power of gamified consumer journeys to foster and accelerate planet friendly daily consumer habits and behavior.

Awareness

The topic of sustainability is constantly in the news, from green peace movements and tree-hugger protests to policy discussions at events like Davos 2023. As marketers and custodians of our sustainability intiaitives, it’s our responsibility to help our audience navigate through the noise and understand how simple lifestyle changes can contribute to sustainability.

By raising awareness and providing education before the acquisition and activation phases, we can increase consumer buy-in and promote long-term engagement with sustainability initiatives.

Acquisition and Activation

In many ways sustainable living is very similar to when someone inculcates a new habit. To make the small to medium shifts in lifestyle last it requires baby steps, repetition of actions and constant reminders. The best tool to drive repetitive actions is the loyalty program. In this case its not for anything materialistic but rather for a good cause.

Campaign Messaging Sample

”Joining the mother of all loyalty programs; literally. Whether it’s a bamboo toothbrush or a green shopping bag or opting to take the public transport where needed, the green step program will let you earn sustainability seeds for every planet friendly action you take. Rake in your seeds and instantly trade them in our green market where 100s of brands who are kinder to earth participate to trade in your seeds for sustainable products.”

Action: Take a quiz after watching this video and rake in your sustainability seeds. Sign up to trade your seeds in our green market. Signup for a greener earth and make your actions count.

Initial Engagement followed by Continuous Engagement

After successfully acquiring customers and incentivizing them to join your sustainability journey, the next steps are to engage and continue to engage them meaningfully. It’s important to note that activating and engaging customers are two distinct objectives. Failing to distinguish between the two can result in losing new customers who lose interest and drop out of the journey. In other words, it’s like pouring water into a leaky pot.

When designing gamified engagements to supercharge your sustainability endeavours, it’s best to take small steps. Begin with actions that don’t require significant lifestyle changes. This approach can make it easier for the target audience to adopt the engagement strategy with minimal resistance. As sustainability is an ongoing pursuit, the audience should be given the opportunity to participate from anywhere and at any time, whether from the comfort of their couch or while they are out shopping.

An effective solution to this challenge is to create always-on campaigns that have minimal entry and exit barriers, powered by QR codes and notifications. Consider a gamified experience that starts with scanning a QR code, where customers are rewarded for every sustainable action they take. This experience can be delivered through a microsite or an in-app web instance, displaying the customers’ current loyalty seed count, the actions completed, the sustainability campaigns they are participating in, their progress in these campaigns, and an upload button to showcase their recently completed sustainable action.

Campaign Messaging Sample

“Shopping for groceries, reduce or reuse, working out to stay fitter, Shopping with your own green bag, buying a potted plant, planting a seed, or inviting friends and family to take their first steps or even cycling to work, be rewarded for every green step you take.”

Finally We Arrive At The Carrot

It all boils down to the carrot AKA the incentive or the reward. The reward is the most important ingredient of your engagement. Actions will not be completed if the corresponding reward is not rewarding enough. For example: If you want to drive any of the following, you will need to first decide the type of incentive you want to drive them with, followed by the actual reward.

  1. Using a reusable water bottle instead of buying single-use plastic water bottles
  2. Turning off lights and unplugging electronics when not in use to save energy
  3. Eating more plant-based meals and reducing meat consumption
  4. Choosing to walk, bike, or take public transportation instead of driving
  5. Using reusable grocery bags instead of single-use plastic bags
  6. Reducing water usage by taking shorter showers and fixing leaks promptly
  7. Recycling materials such as paper, plastic, glass, and metal
  8. Buying locally-sourced and organic produce to reduce carbon footprint

Campaign Messaging Sample

“Complete your weekly actions and be rewarded with digital seeds. Exchange your digital seeds at the green market to redeem products that are made with sustainability in mind

eg: Devices from Samsung and Apple who use recycled plastics, aluminium. Clothing from Patagonia, H&M, Girlfriend Collective and so on.”

Here is a cohesive gamified customer journey for you to envision all the 6 steps in action

6 Steps for brands to achieve their sustainability Goals

In Summary

Gamifying your brand’s sustainability goals is a great way to motivate employees and customers alike while helping make a positive impact on the environment at large. By leveraging existing customer data and offering incentives for participation, you can create an engaging experience that encourages everyone involved—from employees all the way down—to take ownership over their part in helping protect our planet for future generations. If you want to learn more about how gamification can help you drive critical customer actions that contribute to your top line or bottom line, lets have a chat – Connect with us.

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