Category: Marketing

Discover Perx’s Maker-Checker Workflow | Streamline Operations & Ensure Compliance

Perx Maker-Checker: Bringing the
4-Eyes Principle to You

Shriram Venugopal

Sr Product Manager| Jan 29, 2025


When every decision your organization makes carries weight—accuracy, compliance, and security aren’t just nice-to-haves; they’re critical. That’s why we designed the Maker-Checker Workflow, a robust feature that ensures every action is reviewed, verified, and executed with precision.
Imagine being able to prevent errors, minimize fraud, and stay compliant—all while maintaining seamless operations. Whether you’re issuing rewards, creating campaigns, or managing bulk actions, our Maker-Checker Workflow empowers your team with the tools they need to work smarter, not harder.
Curious to see it in action? We’ve created a short demo video that walks you through how it works and why it’s a game-changer for your business. In under a few minutes, you’ll see how this simple yet powerful feature can enhance collaboration, reduce risks, and ensure everything runs like clockwork.


Don’t wait—unlock the power of Maker-Checker today and take the first step towards better control and peace of mind.

Sign me up

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Discover Perx’s Maker-Checker Workflow | Streamline Operations & Ensure Compliance

Perx Maker-Checker: Bringing the 4-Eyes Principle to You

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


When every decision your organization makes carries weight—accuracy, compliance, and security aren’t just nice-to-haves; they’re critical. That’s why we designed the Maker-Checker Workflow, a robust feature that ensures every action is reviewed, verified, and executed with precision.

Imagine being able to prevent errors, minimize fraud, and stay compliant—all while maintaining seamless operations. Whether you’re issuing rewards, creating campaigns, or managing bulk actions, our Maker-Checker Workflow empowers your team with the tools they need to work smarter, not harder.

Curious to see it in action? We’ve created a short demo video that walks you through how it works and why it’s a game-changer for your business. In under a few minutes, you’ll see how this simple yet powerful feature can enhance collaboration, reduce risks, and ensure everything runs like clockwork.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Watch the Demo Now

Don’t wait—unlock the power of Maker-Checker today and take the first step towards better control and peace of mind.

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


Webinar Recap: Unveiling Perx Orion™

On May 30th, Perx unveiled the much-anticipated Perx Orion™, an autonomous loyalty framework designed to revolutionize customer engagement. This webinar provided an in-depth introduction to Perx Orion™ and its groundbreaking features, offering attendees a glimpse into the future of loyalty engagement powered by AI and advanced analytics.

Introduction to Perx Orion™

The webinar kicked-off with a comprehensive introduction to Perx Orion™, highlighting its unique approach to transforming traditional loyalty frameworks. The platform integrates AI, data-driven insights, and creative strategies to deliver personalized and impactful customer experiences. This new framework aims to address the challenges brands face in engaging customers and driving loyalty in today’s fast-paced digital landscape.


Perx eMind™ at a Glance

The session delved into the six core features of Perx eMind™, each designed to enhance different aspects of customer engagement and loyalty management:

  1. Impact Dashboard: This feature offers real-time analytics and insights, enabling brands to maximize campaign success, track ROI, and benchmark performance. The dashboard provides a comprehensive view of customer engagement and loyalty, helping brands make data-driven decisions to improve their strategies.
  2. Conversational Insights: Leveraging natural language processing (NLP), this tool allows users to interact with their data using plain language, simplifying data analysis and enhancing decision-making capabilities. This feature makes it easy for users to fetch insights and analytics without needing technical expertise.
  3. Connect+ Expert: Designed as a comprehensive knowledge resource, Connect+ Expert assists users with product questions, feature explanations, and idea generation. It empowers users to achieve product mastery and better adoption through continuous learning and minimal support intervention.
  4. Spark Ideas: This AI-powered tool automates the generation of campaign concepts and contextual details, significantly reducing the time and effort required for campaign planning and execution. Spark Ideas helps brands streamline their campaign creation process and boost operational efficiency
  5. No-Code CX Builder: An interactive tool within the Connect+ platform, the No-Code CX Builder enables users to create customizable in-app experiences and launch microsites with full Perx loyalty engagement functionalities, all without writing a single line of code. This feature empowers users to design and deploy solutions quickly and efficiently.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Sign me up

for eMind™ Early Adopters Program

Live Webinar Interactions 

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


Webinar Recap: Unveiling Perx Orion™

On May 30th, Perx unveiled the much-anticipated Perx Orion™, an autonomous loyalty framework designed to revolutionize customer engagement. This webinar provided an in-depth introduction to Perx Orion™ and its groundbreaking features, offering attendees a glimpse into the future of loyalty engagement powered by AI and advanced analytics.

Introduction to Perx Orion™

The webinar kicked-off with a comprehensive introduction to Perx Orion™, highlighting its unique approach to transforming traditional loyalty frameworks. The platform integrates AI, data-driven insights, and creative strategies to deliver personalized and impactful customer experiences. This new framework aims to address the challenges brands face in engaging customers and driving loyalty in today’s fast-paced digital landscape.

Key Features of Perx Orion™

The session delved into the six core features of Perx Orion™, each designed to enhance different aspects of customer engagement and loyalty management:

  1. Impact Dashboard: This feature offers real-time analytics and insights, enabling brands to maximize campaign success, track ROI, and benchmark performance. The dashboard provides a comprehensive view of customer engagement and loyalty, helping brands make data-driven decisions to improve their strategies.
  2. Conversational Insights: Leveraging natural language processing (NLP), this tool allows users to interact with their data using plain language, simplifying data analysis and enhancing decision-making capabilities. This feature makes it easy for users to fetch insights and analytics without needing technical expertise.
  3. Connect+ Expert: Designed as a comprehensive knowledge resource, Connect+ Expert assists users with product questions, feature explanations, and idea generation. It empowers users to achieve product mastery and better adoption through continuous learning and minimal support intervention.
  4. Spark Ideas: This AI-powered tool automates the generation of campaign concepts and contextual details, significantly reducing the time and effort required for campaign planning and execution. Spark Ideas helps brands streamline their campaign creation process and boost operational efficiency
  5. No-Code CX Builder: An interactive tool within the Connect+ platform, the No-Code CX Builder enables users to create customizable in-app experiences and launch microsites with full Perx loyalty engagement functionalities, all without writing a single line of code. This feature empowers users to design and deploy solutions quickly and efficiently.
  6. Perx eMind™: A GenAI-driven analytics and creative copilot, Perx eMind™ offers smart engagement solutions that enhance customer experience and loyalty. This feature provides actionable insights and recommendations, helping brands optimize their engagement strategies and achieve sustainable growth.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Sign me up

for eMind™ Early Adopters Program

Live Webinar Interactions 

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Marketing Trends with Perx

Navigating the Marketing Landscape: Trends to Watch in 2024

Marketing Trends with Perx

Navigating the Marketing Landscape: Trends to Watch in 2024

Navigating the Marketing Landscape: Trends to Watch in 2024

Gillian Setiawan

MarTech Blogger | Mar 02 2023


Beyond the buzz of technological marvels and data-driven insights lies a deeper narrative – a tale of brands striving to forge genuine connections in an era of digital saturation. As we embark on a journey through the marketing trends of 2024, prepare to discover the strategies, innovations, and human-centric approaches that define this new chapter in consumer engagement.

The Trends

1. Branding: Fostering Meaningful and Enduring Connections

In the realm of branding, it’s not just pixels and screens that matter. Rather, it’s the emotional connection that truly distinguishes one brand from another. A well-crafted brand identity extends far beyond a mere logo; it encapsulates a promise, embodies values, and stands as a beacon of trust.

As attention spans wane and trends fade, authenticity and consistency are the bedrock upon which long-lasting relationships are built.

2. Personalization: Crafting Tailored Experiences Amongst the Noise

Nowadays, consumers find themselves inundated with a ceaseless barrage of marketing messages, leading to the phenomenon called “marketing fatigue.” It is that overwhelming feeling of being flooded with irrelevant and/or repetitive ads, causing disengagement and apathy amongst its audiences. But, amidst this deluge of noise, personalization emerges as a signal of hope. 

By leveraging the power of data analytics and AI-driven insights, marketers can break through the clutter to deliver tailored experiences that resonate with each individual customer’s preferences, needs, and behaviors.

3. AI & CGI: Empowering Marketing through Technology

Advancements in artificial intelligence (AI) and computer-generated imagery (CGI) are revolutionizing the marketing landscape.

AI algorithms meticulously sift through vast datasets, unveiling insights that empower marketers to anticipate consumer behavior with unprecedented precision. This enables the creation of hyper-targeted campaigns and personalized messaging that resonate on a deeply individual level.

CGI, on the other hand, emerges as a formidable tool in visual storytelling, elevating brand narratives to new heights of immersion. From breathtaking virtual environments to lifelike product demonstrations, CGI enables brands to craft experiences that captivate and enthrall audiences.

Consider the image of Big Ben adorned in a vibrant yellow North Face jacket or the latest AI-driven filters on platforms like TikTok. These are just glimpses into the boundless potential of AI and CGI in marketing – a technology that continues to evolve and innovate at a staggering pace, promising endless possibilities for brands willing to embrace it.

4. Transparency: Building Trust in a Data-Driven World

As concerns regarding data privacy and security mount, transparency emerges as a cornerstone of consumer trust.

Nowadays, companies must adopt transparent practices regarding data collection, usage, and protection.

By providing clear and concise privacy policies and consent mechanisms, brands empower consumers with a sense of control over their personal information.

5. Omnichannel Experiences: Redefining Customer Engagement

Amidst the digital overflow, consumers crave meaningful connections and tangible experiences. In response, marketers are increasingly embracing holistic approaches by integrating offline touchpoints alongside their online strategies. 

From experiential events to pop-up stores and direct mail campaigns, brands are bridging the gap between the virtual and physical realms. By immersing consumers in memorable experiences that stimulate the senses and evoke emotions, businesses forge deeper connections and foster genuine engagement with their audience.

Conclusion

As we traverse the marketing landscape of 2024, a delicate dance between technology and humanity unfolds. While the advancements of AI and CGI propel innovation and streamline processes, it’s the human touch that reigns supreme.

In the midst of cutting-edge tools, a human-centric approach to branding, personalization, and transparency emerges as the true catalyst for consumer connection. It’s about crafting narratives that resonate, tailoring experiences that delight, and fostering trust through openness and authenticity.

By deftly navigating these trends, businesses have the opportunity to cultivate meaningful relationships amidst the ever-evolving digital ecosystem. In striking this balance, they pave the way for sustainable growth and enduring success in the years ahead.

The Perx Advantage

With its comprehensive suite of services, Perx offers unmatched personalization, cutting-edge data-driven tools, and the added assurance of the globally recognized dual ISO certification for information security and privacy. With Perx by your side, you can elevate your marketing strategies and gain a significant competitive edge in your industry. 

Ready to experience the power of Perx firsthand? Book a demo today and unlock the full potential of your marketing efforts!

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Recommended for you


Marketer's Cape

Revolutionize Your Marketing with AI: The Creative Content Stack

The Marketing Cape

From a Stick Transmission to Dual Clutch to All-electric in Under 8 Months – AI in Marketing

Amrith G.

SVP, Marketing & Customer Analytics | Feb 19, 2024


The Intro

With GPT, Gemini, Sora, and a few others the typical Marketing Tech stack – the staple that manages, measures, and helps improve marketing a product is now taking the pillion seat – giving way to a new stack.

The Driver’s seat previously held by creative thinking, content-led strategic GTMs powered by our grey matter is now getting a boost in the form of an all-new stack.

For now, let’s call it the Creative Content Stack.

The creative content stack has grown from 1 to 4 already and will grow into a dozen services by the end of the year. GPT 4 + Bard + Sora + Gemini Pro 1.5 enables marketers to jab and nudge their target audience ‘every few days’ with creative, fresh, compelling content – driving outcomes, collectively impacting brands and their top lines. For those who are wondering what I am talking about watch this video on Sora from Marques Brownlee

The Impact

AI in Marketing

The growing timeline vs the shrinking – and it’s all good for marketing.

Marketers typically aim to set the perception of what a product can do, 6 months ahead of the product’s functional reality. We see this happen especially with startups and large enterprises with a startup culture. Simply put it’s the art of building anticipation and buzz about something that will eventually hit the market a few months down the line. With this new stack, that timeline is bound to grow to even 40% of the product’s envisioned road map.

This growth is a consequence of something else shrinking

On the other side of the GTM spectrum, something else at the top of the funnel is shrinking. Thanks to this stack the campaign-to-market timelines are and will continue to shrink further. The speed, and variety of content delivered from ideation to launch is shrinking – and let me tell you, as a marketer, it’s as satisfying to watch it as it is to see hard drives clear up temporary internet files. Your entire team feels like they just borrowed a superhero’s cape – waiting only for some guidance and nips and tucks along the way.

From Time and effort estimations to near-instant

This stack unshackles marketers from time-bound and resource-bound GTMs into the era of near-instant ‘value prop-to-market.

From whiteboarding – to creating – to coding – to packaging – to hitting the market – everything has just shrunk so much in the last 8 months thanks to OpenAI, Google DeepMind, NVIDIA AI

From whiteboarding - to creating - to coding - to packaging

Calling it something cool

It’s so good, that I am compelled to coin something around it.

In the 1970s we were introduced to JIT (Just In Time) a Japanese management philosophy used in accelerated efficiencies in manufacturing. I think we are on the cusp of the Just In Time Marketing era. But for marketing’s sake let’s just coin it something cooler: The Marketer’s cape

The Marketing Cape

As a petrohead myself, to all those who are still on the wall about What’s so great about AI in marketing, allow me to leave you with a comparison.

With GPT-4, Midjourney and Bard(Gemini) marketing went from a 6-speed manual (a stick) to a Dual clutch DSG* or PDK*.

With the addition of Sora and Gemini 1.5 Pro to the creative marketing stack, we are going gearless (or all-electric)

The next leap is yet to come, but I am hoping for pure jet propulsion.

My Wishlist for what’s next

  1. Shift from converting multiple text prompts = multiple video clips to 1 detailed storyline prompt = a fully edited 60-second video ready for post.
  2. Shift from just cartooning visuals to realistic visualizations across a broad spectrum from low fidelity to high fidelity. (we can do this now on Midjourney but it is quite cumbersome)
  3. Enable listening prompts based on Voice recording dumps
  4. Build the ability to research current affairs or what’s hot on the pan at present for more contextual outputs
  5. Shift from being super obedient and well-mannered to a bit humorous and sarcastic when reviewing something – grow a personality.

* PDK – Porsche Doppelkupplungsgetriebe or Porsche Dual-Clutch Transmission

*DSG – Direct Shift Gearbox

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


A Beginner’s Guide To Leveraging Brand Touchpoints With Gamification As Part Of An Ongoing Customer Experience

A Beginner’s Guide To Leveraging Brand Touchpoints With Gamification As Part Of An Ongoing Customer Experience

Grace Alexander

MarTech Blogger | June 6, 2022


Brand touchpoints give you the opportunity to interact with your customers and have them engage with your brand. Are you maximizing these opportunities or missing the chance to double down on positive customer experience? Gamification could be the missing link in your customer loyalty pipeline.

Are Your Customers a One-Way Ticket or Round Trip?

Every brand identifies touchpoints in a different way. However, all touchpoints can be shuffled into one of three categories:

Pre-purchase: All the interactions between brand and customer before the sale is made, including information gathering (including use of a knowledge base or automated chatbot), queries, requests for a price quote, consultations and demonstrations.

Purchase: The interactions of the brand with the customer during the sale, including laying out terms, upselling and cross-selling, discussions of subscriptions or automatic renewals, perks and introduction to a rewards program app.

Post-purchase: All the interactions between brand and customer after the sale has happened, including customer service, customer assistance, loyalty and rewards program interactions, repeat sales and referral/brand ambassador opportunities.

Many brands see this as a beginning-to-end linear journey that starts with pre-sales and ends at purchase, with a code of post-purchase interaction that may or may not happen.

This is a mistake. For optimal brand stickiness and customer retention, the customer journey should be cyclical, going from pre-sales to sale to post-sales and seamlessly entering the presales segment again.

  • Generating leads
  • Acquiring high-value customers
  • Converting one-time buyers to two-time buyers
  • Driving repeat category purchases
  • Reengaging disconnected customers
  • Reactivating lapsed customers
  • Conducting post-purchase surveys

Your customer loyalty program should cycle your customer right back to step one over and over.

Are You Targeting Or Using a Scatter Approach?

Many brand experiences are irregular, disconnected and fragmented.

Pre-sales touchpoints via offline channels such as direct mail, TV or radio advertising, or billboard usage, may be missing out on the opportunities provided by mobile-first contact. Purchasing may not be leveraged at all — a mistake since POS is actually one of the best times to drive the customer toward the next touchpoint.

Post-sales touchpoints may be sporadic and dependent on the customer reaching out, a reactive instead of proactive approach. McKinsey notes that some organizations have increased revenues by 30% or more by being proactive and reaching out to fulfill customer needs with the right offering at the right time.

Gamification can bridge the gap between touchpoints by creating an ongoing customer experience that doesn’t end just because of a purchase or reward redemption. It can also increase the number of touchpoints in each engagement segment to create a holistic customer journey underpinned by a seamless digital experience.

Are You Using a Can and String or Mobile to Reach Your Customers?

The importance, impact and significance of continuous mobile-first engagement cannot be overrated. Each digital experience allows customers to interact with you in real time, and is an opportunity to leverage your brand touchpoint and lay groundwork for the next engagement.

Mobile users are the ideal target market for a robust rewards program app. In January 2021, there were a reported 5.22 billion unique mobile users, making up 66.6% of the global population — an increase of more than 13% YoY.

Gamification fits perfectly into the natural inclinations of mobile users, meeting them in their environment of choice, feeding their need for instant gratification,  and engaging them in exactly what they enjoy most. Mobile users spend nearly a third of their time on mobile devices playing games.

One out of four mobile apps are gaming apps, far ahead of the second place category, which is business apps (accounting for around one of ten apps.) If your company can bridge the gap between business and gaming, your app can become part of your customers’ daily lifestyle, something they check as naturally and frequently as they do Facebook or their email account.

Let’s Play a Phone Game: StarHub Case Study

Brands can improve customer loyalty and retention through the art of gamification. Perx partnered with a large telco and proved exactly how impactful our lifestyle marketing platform powered by gamification could be when it came to leveraging brand touchpoints for a never-ending customer experience journey.

Telco StarHub’s focus shifted from chasing customer loyalty to driving a change in customer behavior, pushing them to actively engage with the brand and its offering. The MyStarHub app, developed in partnership with Perx, combined both needs and wants of the customer by launching weekly recurring campaigns, powered by gamification mechanics and tactics.

This allowed the brand to stand out with continuous customer experiences in an era of sporadic and reactive customer-brand interactions, improving brand interaction and customer-stickiness. The in-app experience carried forward the tiered setup of the best traditional customer loyalty programs, and added new touchpoints and experiences for customers to engage with.

By pairing customer actions with instant rewards throughout a continuing gamified user journey, StarHub was able to benefit through reward redemption rates that easily exceeded earlier benchmarks, and easily superseded their own goal for customer adoption, which was set at 10% in the first 30 days:

  • 30 days: 20% adoption
  • 6 months: 40% adoption
  • 8 months: nearly 50% adoption

90,000 rewards were redeemed monthly, reaching a total of 1.1 million by the end of the first 8 months. StarHub saw an increase of 25% in Monthly Active users post the launch of the powered loyalty program, as well as an 11% increase in new customer acquisition and a 6% YoY improvement in customer retention. Moreover, onboarded households interact with the telco’s app an average of 43 additional times compared to those not yet onboarded.

Interested in learning more about how the StarHub lifestyle, gamification and rewards program app powered by Perx boosted the telco to new heights of customer loyalty and engagement? Download the case study.

Want to know how Perx can elevate your own brand and empower your customers to join, participate in, and benefit from your rewards program app while driving revenues? Request a free demo from a customer experience specialist today.

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Leveraging the Critical Stages of Customer Loyalty Marketing

Leveraging the Critical Stages of Customer Loyalty Marketing

Grace Alexander

MarTech Blogger | April 14, 2022


When does the work of customer loyalty building take place? For companies that have achieved best-in-class retention and customer experience, the process starts before someone has made a purchase and continues for as long as that consumer is interacting with your brand.

Starting early means you can gather the maximum amount of data on your prospective customers and continue presenting them with experiences that will delight them. This creates a positive feedback loop, as each time you deal with that individual, the interaction can be better tailored, utilizing all the data you’re collecting.

Defining the stages of interaction

Though customer loyalty marketing is an ongoing process, it doesn’t always proceed at the same speed. Rather, there are important points on the timeline. First, there’s the preliminary work that goes on before a consumer buys from you. Then, there are the everyday activities as they become part of your customer ecosystem. Finally, there are the outreach opportunities to keep people from disengaging from your brand.

With the right strategy and technology, your brand can master all these stages and create a loyal, ever-growing customer base to support your bottom line. By breaking down each of the three key phases of customer contact, as well as demonstrating how a lifestyle marketing platform can assist you at these moments, it’s possible to envision a better approach to loyalty marketing.

1. Focusing on pre-acquisition steps for loyalty and retention

Is it possible to build loyalty before a prospect has even become a customer? If you take a modern approach based on positive customer experiences, you’re well on your way to winning people over before their first purchases.

Pre-acquisition prep work to stream prospects into loyalty programs starts with customer engagement. By running the data on your prospective customers’ wants and needs — the components of their lifestyle — you can create offers that will match their deeply held long-term goals.

Once you’ve segmented your prospective audience based on your current customers’ profiles, it’s time to generate incentives and offers that will bring in business. These should involve no-strings-attached benefits for first-time engagements. Follow these gifts up with gamification and positive, enjoyable interactions and you’ve captured new customers for your lifestyle marketing ecosystem.

Gamification is a critical element, as these enjoyable and digital experiences have been proven to keep users more engaged. Gartner stated that gamification can boost both customer retention and new business acquisition.

Why use Perx to create your loyalty ecosystem?

Perx’s recently launched lifestyle marketing platform is the perfect technology tool for brands hoping to capture business through the power of customer experience. How does it work?

The Perx Loyalty Engagement Platform enables brands to lead with engagement and not loyalty, innovate beyond their core business models and create monetizable lifestyle ecosystems around their closed-loop network of consumers, partners, and merchants. This approach not only allows brands globally to better address and solve customer lifestyle wants and needs but also builds a moat around those customers by drastically increasing brand touchpoints. With advanced gamification and campaign automation capabilities, hyper-personalized and instantly gratifying incentives, the platform has proven to be an effective enabler of the digital lifestyle ecosystems for enterprises and digital natives.

Anna Gong, Perx CEO and founder

2. Leveraging a customer loyalty program for first time and repeat buyers

Customer loyalty programs work best when they encourage consistent engagement between your audience and your brand. This means rewards and incentives should exceed the traditional “earn and burn” points model, which could leave consumers unable to accomplish anything worthwhile for long periods of time.

Personalization is key, as users are less likely to disengage from your ecosystem if you keep offering them meaningful incentives. Continuous engagement starts with the bonus you use to attract first-time buyers and proceeds from there, welcoming these consumers into your loyalty ecosystem.

Generation Z customers, growing up as digital natives, can be especially demanding when it comes to brand experiences. Give these young shoppers generic or non-engaging interaction and reward options and they may not pay attention.

How does the Perx platform bring customers from intake to loyalty?

The Perx lifestyle marketing platform supports consistent meaningful interactions designed to delight customers and keep them deeply engaged.

In our recent execution with Perx, we drove over a million customer actions, targeting a specific test segment, in just 100 days from the point of onboarding, and over 70% of them were actions that contributed to the top-line growth of the brands.

Stephanie Kubota, RUSH CEO

3. Rescuing customers from post-action disengagement with loyalty retention

After you’ve captured customers, you need to make sure they never have a reason to desert your ecosystem. What drives people away from companies? In short, the issue is negative experiences.

According to PricewaterhouseCoopers research, 59% of consumers in the U.S. will stop dealing with a brand they love if that company has given them several bad experiences. For 17% of customers, all it will take is one bad interaction to destroy the brand-client bond.

When your lifestyle marketing, customer experience and retention efforts are based around accurate, up-to-date data, you can adjust in real time to make sure you’re on the right track. If consumers are unhappy, you can detect the issue and respond right away. If they’re even becoming ambivalent, it may be time to offer up reminders of the rewards available.

How does the Perx platform help brands keep their customers loyal?

By using data to help companies build customer relationships around valuable, high-impact interactions, the Perx platform delivers consistent positive experiences.

Unlike other solutions, Perx’s Loyalty Engagement Platform actually drives meaningful customer engagements and is built to digitally engage better. An outcome of that is more customer stickiness and real customer actions that contribute to the top-line.

Maneesh Verma, Starhub VP of customer lifecycle management

Customer Loyalty Marketing Enabled by Perx

When your brand wants to commit to every step of the customer journey, from pre-purchase offers to everyday interactions and churn-stopping outreach, Perx is the ideal platform for you.

Learn how the increased number of touchpoints and focus on continuous engagement can help our brand: watch a video overview or request a demo.

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

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