Category: Customer Loyalty

Discover Perx’s Maker-Checker Workflow | Streamline Operations & Ensure Compliance

Perx Maker-Checker: Bringing the
4-Eyes Principle to You

Shriram Venugopal

Sr Product Manager| Jan 29, 2025


When every decision your organization makes carries weight—accuracy, compliance, and security aren’t just nice-to-haves; they’re critical. That’s why we designed the Maker-Checker Workflow, a robust feature that ensures every action is reviewed, verified, and executed with precision.
Imagine being able to prevent errors, minimize fraud, and stay compliant—all while maintaining seamless operations. Whether you’re issuing rewards, creating campaigns, or managing bulk actions, our Maker-Checker Workflow empowers your team with the tools they need to work smarter, not harder.
Curious to see it in action? We’ve created a short demo video that walks you through how it works and why it’s a game-changer for your business. In under a few minutes, you’ll see how this simple yet powerful feature can enhance collaboration, reduce risks, and ensure everything runs like clockwork.


Don’t wait—unlock the power of Maker-Checker today and take the first step towards better control and peace of mind.

Sign me up

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Discover Perx’s Maker-Checker Workflow | Streamline Operations & Ensure Compliance

Perx Maker-Checker: Bringing the 4-Eyes Principle to You

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


When every decision your organization makes carries weight—accuracy, compliance, and security aren’t just nice-to-haves; they’re critical. That’s why we designed the Maker-Checker Workflow, a robust feature that ensures every action is reviewed, verified, and executed with precision.

Imagine being able to prevent errors, minimize fraud, and stay compliant—all while maintaining seamless operations. Whether you’re issuing rewards, creating campaigns, or managing bulk actions, our Maker-Checker Workflow empowers your team with the tools they need to work smarter, not harder.

Curious to see it in action? We’ve created a short demo video that walks you through how it works and why it’s a game-changer for your business. In under a few minutes, you’ll see how this simple yet powerful feature can enhance collaboration, reduce risks, and ensure everything runs like clockwork.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Watch the Demo Now

Don’t wait—unlock the power of Maker-Checker today and take the first step towards better control and peace of mind.

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


Webinar Recap: Unveiling Perx Orion™

On May 30th, Perx unveiled the much-anticipated Perx Orion™, an autonomous loyalty framework designed to revolutionize customer engagement. This webinar provided an in-depth introduction to Perx Orion™ and its groundbreaking features, offering attendees a glimpse into the future of loyalty engagement powered by AI and advanced analytics.

Introduction to Perx Orion™

The webinar kicked-off with a comprehensive introduction to Perx Orion™, highlighting its unique approach to transforming traditional loyalty frameworks. The platform integrates AI, data-driven insights, and creative strategies to deliver personalized and impactful customer experiences. This new framework aims to address the challenges brands face in engaging customers and driving loyalty in today’s fast-paced digital landscape.


Perx eMind™ at a Glance

The session delved into the six core features of Perx eMind™, each designed to enhance different aspects of customer engagement and loyalty management:

  1. Impact Dashboard: This feature offers real-time analytics and insights, enabling brands to maximize campaign success, track ROI, and benchmark performance. The dashboard provides a comprehensive view of customer engagement and loyalty, helping brands make data-driven decisions to improve their strategies.
  2. Conversational Insights: Leveraging natural language processing (NLP), this tool allows users to interact with their data using plain language, simplifying data analysis and enhancing decision-making capabilities. This feature makes it easy for users to fetch insights and analytics without needing technical expertise.
  3. Connect+ Expert: Designed as a comprehensive knowledge resource, Connect+ Expert assists users with product questions, feature explanations, and idea generation. It empowers users to achieve product mastery and better adoption through continuous learning and minimal support intervention.
  4. Spark Ideas: This AI-powered tool automates the generation of campaign concepts and contextual details, significantly reducing the time and effort required for campaign planning and execution. Spark Ideas helps brands streamline their campaign creation process and boost operational efficiency
  5. No-Code CX Builder: An interactive tool within the Connect+ platform, the No-Code CX Builder enables users to create customizable in-app experiences and launch microsites with full Perx loyalty engagement functionalities, all without writing a single line of code. This feature empowers users to design and deploy solutions quickly and efficiently.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Sign me up

for eMind™ Early Adopters Program

Live Webinar Interactions 

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Unveiling the Future of Loyalty Engagement with Perx Orion™

Unveiling the Future of Loyalty Engagement with Perx Orion

Amrith G.

SVP, Marketing & Customer Analytics | May 31, 2024


Webinar Recap: Unveiling Perx Orion™

On May 30th, Perx unveiled the much-anticipated Perx Orion™, an autonomous loyalty framework designed to revolutionize customer engagement. This webinar provided an in-depth introduction to Perx Orion™ and its groundbreaking features, offering attendees a glimpse into the future of loyalty engagement powered by AI and advanced analytics.

Introduction to Perx Orion™

The webinar kicked-off with a comprehensive introduction to Perx Orion™, highlighting its unique approach to transforming traditional loyalty frameworks. The platform integrates AI, data-driven insights, and creative strategies to deliver personalized and impactful customer experiences. This new framework aims to address the challenges brands face in engaging customers and driving loyalty in today’s fast-paced digital landscape.

Key Features of Perx Orion™

The session delved into the six core features of Perx Orion™, each designed to enhance different aspects of customer engagement and loyalty management:

  1. Impact Dashboard: This feature offers real-time analytics and insights, enabling brands to maximize campaign success, track ROI, and benchmark performance. The dashboard provides a comprehensive view of customer engagement and loyalty, helping brands make data-driven decisions to improve their strategies.
  2. Conversational Insights: Leveraging natural language processing (NLP), this tool allows users to interact with their data using plain language, simplifying data analysis and enhancing decision-making capabilities. This feature makes it easy for users to fetch insights and analytics without needing technical expertise.
  3. Connect+ Expert: Designed as a comprehensive knowledge resource, Connect+ Expert assists users with product questions, feature explanations, and idea generation. It empowers users to achieve product mastery and better adoption through continuous learning and minimal support intervention.
  4. Spark Ideas: This AI-powered tool automates the generation of campaign concepts and contextual details, significantly reducing the time and effort required for campaign planning and execution. Spark Ideas helps brands streamline their campaign creation process and boost operational efficiency
  5. No-Code CX Builder: An interactive tool within the Connect+ platform, the No-Code CX Builder enables users to create customizable in-app experiences and launch microsites with full Perx loyalty engagement functionalities, all without writing a single line of code. This feature empowers users to design and deploy solutions quickly and efficiently.
  6. Perx eMind™: A GenAI-driven analytics and creative copilot, Perx eMind™ offers smart engagement solutions that enhance customer experience and loyalty. This feature provides actionable insights and recommendations, helping brands optimize their engagement strategies and achieve sustainable growth.

Data Security and Privacy

The webinar also addressed concerns about data security and privacy. Perx Technologies assured attendees that the AI-driven insights and recommendations are generated using collective performance data, not personally identifiable information (PII). This approach ensures that customer data remains secure while providing valuable insights to improve engagement and loyalty.

Call to Action

Attendees were encouraged to sign up for the Early Adopters Program, offering 30 days of access to the new features showcased during the webinar. This program allows participants to experience the benefits of Perx Orion™ firsthand and provide feedback to help prioritize future feature launches.

In conclusion, the webinar successfully highlighted the innovative features and benefits of Perx Orion™, demonstrating how it can transform customer loyalty and engagement strategies. The integration of AI, data analytics, and creative solutions positions Perx Orion™ as a game-changer in the loyalty engagement landscape.

Sign me up

for eMind™ Early Adopters Program

Live Webinar Interactions 

Can the Impact Dashboard be customized based on our individual requirements?

Yes, it can. As a super user, you can slice and dice your data by date, time, and other parameters to suit your needs

Yes, you can set custom date ranges for your reports.

Our benchmarks cover all industries relevant to Perx, including large B2C enterprises such as banking, telecom, large retail, FMCG, insurance, fintechs, and B2C apps. If your industry falls outside these categories, we can source specific benchmarks for you.

Yes, you can break down reports by merchants, audience segments, or even white label Perx to give merchants access to their own performance metrics through their login.

Conversational insights are based on your performance data, presented in an easily understood and visually appealing manner. For predictive insights, accuracy improves with more engagement campaigns. Currently, we observe about 90% accuracy.

ROI and Gross Profits are calculated by assigning a dollar value to customer actions driven by engagements and attributing costs to rewards. This allows you to view real-time revenue, costs, and ROI at the campaign level. You can define your own KPIs.

Yes, you can have ongoing conversations, similar to a threaded discussion, for idea generation or strategy brainstorming, much like interacting with a GPT model but tailored to the loyalty engagement ecosystem.

Absolutely. The model is continuously learning and evolving. The range of conversations and preloaded question suggestions will expand over time.

We do not hold any personally identifiable information (PII). No other customer has access to your data. Each customer operates in their own tenancy. Benchmarks are generated by aggregating anonymized performance data across industries.

We support all languages that OpenAI supports.

Yes, you can save and use your own templates.

Absolutely. You can import your brand elements, color themes, design elements, and pre-build custom templates for future use.

You would need to recreate the site in our builder because it needs to use our widgets, particularly for dynamically loaded data.

We provide pre-created templates for your use, but you can also start with a blank canvas and build from scratch.

Yes, prompts entered by one user can be shared and saved within the organization, creating a repository for future use.

Please contact your sales representative to discuss your requirements.

Yes, you can replace the template with your custom-built app, provided it integrates with our system and uses the required widgets.

No, each answer is unique and customized, similar to ChatGPT prompts, ensuring personalized responses.

Yes, the data on the Impact Dashboard is updated in real-time, ensuring you have the most current insights and metrics.

Yes, our templates can be adapted for mobile app use, allowing you to offer a seamless experience without the need for a custom-built native app.


Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Balancing Convenience with Data Protection

The Privacy Paradox: Balancing Convenience with Data Protection

Explore the critical importance of data privacy in today’s digital landscape

Gillian Setiawan

MarTech Blogger | Mar 07 2023


In an era where our digital footprints are constantly tracked and monetized, consumers are increasingly vocal about their demand for privacy. From the cookies that follow us across websites to the targeted ads that seem to know our each and every move, people are pushing back against invasive data collection practices. This shift in consumer behavior has forced companies to rethink their approaches to gathering and utilizing customer data.

Cookie Crumble: The Rise of First- & Zero-Party Data

Amidst the scrutiny on third-party cookies, companies are rapidly shifting their focus towards harnessing the power of first- and zero-party data to navigate the ever-evolving digital terrain.

First-Party Data: Creating Direct Connections

Derived directly from customer interactions (e.g., website visits, social media engagements, and direct communications), first-party data embodies the essence of authentic customer relationships. 

By tapping into this rich reservoir of insights, companies can gain unparalleled understanding into the behaviors, preferences, and aspirations of their audience, paving the way for personalized experiences that resonate on a profound level.

Zero-Party Data: Empowering Consumer Choice

Zero-party data represents the pinnacle of consumer empowerment, where individuals proactively and intentionally share information with businesses based on their preferences and priorities. These voluntary disclosures, ranging from email preferences to feedback on recent shopping experiences, offer invaluable insights into the nuanced needs and desires of customers. 

By actively soliciting zero-party data, companies not only foster a culture of transparency and trust but also gain access to a wealth  of actionable intelligence, fueling targeted marketing initiatives that enhance the overall customer experience.

Best Practices

Best Practices for Utilizing First- & Zero-Party Data

1. Transparency & Consent

Before collecting any data, it is imperative to prioritize transparency and secure explicit user consent.

By clearly communicating the purpose of data collection, its intended usage, and clear options to opt-in or -out, companies can cultivate trust and ensure that data collection is conducted in a manner that respects user preferences and privacy rights.

2. Personalized Incentives

Offering incentives in exchange for user data may encourage more voluntary sharing.

Whether it’s exclusive content, personalized recommendations, discounts, or loyalty rewards, providing users with compelling reasons to share their information enhances the perceived value of data exchange.

With that said, however, It is crucial to ensure that the incentives offered are relevant, ethical, and aligned with the brand’s values to maintain trust and authenticity in the relationship with the brand’s customers.

3. Interactive & User-Centric Approaches

Moving beyond passive data collection methods, such as tracking cookies or form submissions, interactive formats like gamified quizzes or surveys that actively engage users may yield better results. These approaches not only streamline data collection processes, but also foster deeper user engagement, allowing them to express their preferences, interests, and feedback in a more enjoyable manner. 

Conclusion

Together, first- and zero-party data signify a shift towards ethical, customer-centric marketing, enabling companies to thrive in a privacy-conscious era. As companies embrace these principles and leverage the power of direct customer engagement, they not only mitigate the risks associated with third-party data, but also unlock new opportunities for sustainable growth and enduring brand loyalty.

The Perx Advantage

Unlock maximum ROI while respecting customer privacy with Perx’s unified performance insights. With real-time customer behavior data, comprehensive reports, and a globally recognized dual ISO certification, achieving tangible results ethically has never been easier! 

Book a demo today to start maximizing your data collection efforts and revolutionize your marketing strategy.

Recommended for you


Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Marketing Trends with Perx

Navigating the Marketing Landscape: Trends to Watch in 2024

Marketing Trends with Perx

Navigating the Marketing Landscape: Trends to Watch in 2024

Navigating the Marketing Landscape: Trends to Watch in 2024

Gillian Setiawan

MarTech Blogger | Mar 02 2023


Beyond the buzz of technological marvels and data-driven insights lies a deeper narrative – a tale of brands striving to forge genuine connections in an era of digital saturation. As we embark on a journey through the marketing trends of 2024, prepare to discover the strategies, innovations, and human-centric approaches that define this new chapter in consumer engagement.

The Trends

1. Branding: Fostering Meaningful and Enduring Connections

In the realm of branding, it’s not just pixels and screens that matter. Rather, it’s the emotional connection that truly distinguishes one brand from another. A well-crafted brand identity extends far beyond a mere logo; it encapsulates a promise, embodies values, and stands as a beacon of trust.

As attention spans wane and trends fade, authenticity and consistency are the bedrock upon which long-lasting relationships are built.

2. Personalization: Crafting Tailored Experiences Amongst the Noise

Nowadays, consumers find themselves inundated with a ceaseless barrage of marketing messages, leading to the phenomenon called “marketing fatigue.” It is that overwhelming feeling of being flooded with irrelevant and/or repetitive ads, causing disengagement and apathy amongst its audiences. But, amidst this deluge of noise, personalization emerges as a signal of hope. 

By leveraging the power of data analytics and AI-driven insights, marketers can break through the clutter to deliver tailored experiences that resonate with each individual customer’s preferences, needs, and behaviors.

3. AI & CGI: Empowering Marketing through Technology

Advancements in artificial intelligence (AI) and computer-generated imagery (CGI) are revolutionizing the marketing landscape.

AI algorithms meticulously sift through vast datasets, unveiling insights that empower marketers to anticipate consumer behavior with unprecedented precision. This enables the creation of hyper-targeted campaigns and personalized messaging that resonate on a deeply individual level.

CGI, on the other hand, emerges as a formidable tool in visual storytelling, elevating brand narratives to new heights of immersion. From breathtaking virtual environments to lifelike product demonstrations, CGI enables brands to craft experiences that captivate and enthrall audiences.

Consider the image of Big Ben adorned in a vibrant yellow North Face jacket or the latest AI-driven filters on platforms like TikTok. These are just glimpses into the boundless potential of AI and CGI in marketing – a technology that continues to evolve and innovate at a staggering pace, promising endless possibilities for brands willing to embrace it.

4. Transparency: Building Trust in a Data-Driven World

As concerns regarding data privacy and security mount, transparency emerges as a cornerstone of consumer trust.

Nowadays, companies must adopt transparent practices regarding data collection, usage, and protection.

By providing clear and concise privacy policies and consent mechanisms, brands empower consumers with a sense of control over their personal information.

5. Omnichannel Experiences: Redefining Customer Engagement

Amidst the digital overflow, consumers crave meaningful connections and tangible experiences. In response, marketers are increasingly embracing holistic approaches by integrating offline touchpoints alongside their online strategies. 

From experiential events to pop-up stores and direct mail campaigns, brands are bridging the gap between the virtual and physical realms. By immersing consumers in memorable experiences that stimulate the senses and evoke emotions, businesses forge deeper connections and foster genuine engagement with their audience.

Conclusion

As we traverse the marketing landscape of 2024, a delicate dance between technology and humanity unfolds. While the advancements of AI and CGI propel innovation and streamline processes, it’s the human touch that reigns supreme.

In the midst of cutting-edge tools, a human-centric approach to branding, personalization, and transparency emerges as the true catalyst for consumer connection. It’s about crafting narratives that resonate, tailoring experiences that delight, and fostering trust through openness and authenticity.

By deftly navigating these trends, businesses have the opportunity to cultivate meaningful relationships amidst the ever-evolving digital ecosystem. In striking this balance, they pave the way for sustainable growth and enduring success in the years ahead.

The Perx Advantage

With its comprehensive suite of services, Perx offers unmatched personalization, cutting-edge data-driven tools, and the added assurance of the globally recognized dual ISO certification for information security and privacy. With Perx by your side, you can elevate your marketing strategies and gain a significant competitive edge in your industry. 

Ready to experience the power of Perx firsthand? Book a demo today and unlock the full potential of your marketing efforts!

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


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Celebrating a Milestone: 5 Billion Customer-Brand Interactions at Perx

Celebrating a Milestone: 5 Billion Customer-Brand Interactions at Perx 🎉

Amrith G.

SVP, Marketing & Customer Analytics | Feb 26, 2024


As we stand at the precipice of innovation and customer engagement, it’s with immense pride and boundless enthusiasm that we announce Perx Technologies has crossed an astounding 5 billion customer-brand interactions. This isn’t just a number; it’s a testament to the relentless pursuit of excellence and an unwavering commitment to revolutionizing how enterprises connect with their customers 🚀.

The Journey to 5 Billion 🛤️

Reflecting on our recent celebration of 4 billion interactions, it feels almost surreal how swiftly we’ve traversed another billion. This journey, however, hasn’t been about speed alone but about the depth of engagement and the quality of experiences we’ve been able to deliver. Our approach, a sophisticated blend of gamification 🎮, behavioral science 🧠, and advanced engagement mechanics 📱, powered by our core driving force – passion ❤️ – has allowed us to redefine what it means to interact, engage, and retain customers in today’s digital age.

Perx Success Story

More Than Just Numbers 🔢➡️💖

To us, these 5 billion interactions signify more than just milestones; they represent the trust and loyalty of over 35 million users who have chosen to engage with brands through our platform. Each interaction is a story of engagement, a moment of connection, and a step towards a lasting relationship between customers and brands. It’s the smile of satisfaction 😊, the joy of a reward 🏆, and the convenience of seamless experiences that keep our community coming back for more.

Perx API Calls

Powering Through Innovation 💡

Our growth is fueled by innovation and the desire to consistently offer something new, something better. We’re not just keeping up with the trends; we’re setting them.

From financial services to retail and telecommunications, our platform has become a cornerstone for enterprises looking to elevate their customer engagement strategies.

Our success is deeply rooted in our ability to listen, adapt, and innovate.

With every update, feature, and new technology we introduce, we ensure that our platform remains at the cutting edge of the experience economy. This commitment to innovation is what enables us to support our clients in creating memorable customer journeys that not only attract but also retain loyalty.

A Collective Achievement 🤝

This milestone is a collective achievement, a reflection of the hard work, dedication, and passion of our incredible team, our valued clients, and, most importantly, our users. Your trust, feedback, and engagement are what fuel our fire and drive us to push the boundaries of what’s possible.

A special thanks goes out to our team members, both onshore and offshore, whose relentless pursuit of excellence has been instrumental in reaching this milestone. Your creativity, resilience, and dedication are the backbone of our success.

Looking Ahead 🔭

As we celebrate this remarkable achievement, we are already looking towards the horizon, eager for the next challenge, the next innovation, and the next billion interactions. Our journey is far from over; in fact, we believe it’s just getting started. The future of customer engagement is bright, and with Perx Technologies, you can be sure you’re always at the forefront of this exciting evolution.

Stay tuned as we continue to break records, defy expectations, and transform the world of customer engagement, one interaction at a time. Here’s to the next billion and beyond! 🥂

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Find Perx at Web Summit Qatar 2024: Engage, Experience, and Elevate

Find Perx at Web Summit 2024, Qatar: Engage, Experience, and Elevate

Larissa Valabhji

Marketer | Feb 23, 2024


Web Summit 2024 in Qatar is just around the corner, and we are thrilled to announce that Perx will be part of this revolutionary event. Join us for a one-of-a-kind experience where you won’t just hear about our innovative products — you’ll live them.

Immerse Yourself at the Perx Booth

Our booth, located next to Stage 3 and the Startup Lounge from February 2nd to 26th, is not your typical setup. Say goodbye to dull demonstrations and hello to our gamified rewarding experience, designed to engage and entertain. Complete interactive attendee journeys, follow us on LinkedIn, and receive instant rewards. Have a prospect who needs a solution like ours? Refer them at our booth and watch the rewards roll in. Our goal is to not just showcase our products but to provide a memorable, engaging experience where you are an integral part of the action.

Connect with Us During Speaking Sessions

Perx is also proud to be featured in multiple speaking slots during the summit, highlighting the future of marketing and the resilience of startups:

Panel Discussion: The AI Revolution in Marketing
Feb 28th | 16:05 – 16:25 | Stage 4
Be part of the conversation with Anna, one of three panelists discussing the transformative effects of AI on marketing. Learn from the last 18 months of advancements and how top brands are leveraging AI for audience engagement.
Solo Presentation: From Brink to Breakthrough

From Brink to Breakthrough: A 6-Month Turnaround to Profitability.
Feb 29th | 11:04 – 11:08 | Stage 5
Witness a remarkable journey of resilience and strategic decision-making with Anna. Discover how our startup pivoted from the brink of failure to profitability in just six months.

Experience the Future with Perx

At Perx, we believe in the power of engagement. Our presence at Web Summit Qatar 2024 is designed to provide you with a glimpse into the future of digital interaction and customer engagement. Visit our booth, connect with us during our speaking sessions, and experience the revolution that Perx is bringing to the digital world.

Join us, and let’s shape the future together at Web Summit Qatar 2024.

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Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?


Marketer's Cape

Revolutionize Your Marketing with AI: The Creative Content Stack

The Marketing Cape

From a Stick Transmission to Dual Clutch to All-electric in Under 8 Months – AI in Marketing

Amrith G.

SVP, Marketing & Customer Analytics | Feb 19, 2024


The Intro

With GPT, Gemini, Sora, and a few others the typical Marketing Tech stack – the staple that manages, measures, and helps improve marketing a product is now taking the pillion seat – giving way to a new stack.

The Driver’s seat previously held by creative thinking, content-led strategic GTMs powered by our grey matter is now getting a boost in the form of an all-new stack.

For now, let’s call it the Creative Content Stack.

The creative content stack has grown from 1 to 4 already and will grow into a dozen services by the end of the year. GPT 4 + Bard + Sora + Gemini Pro 1.5 enables marketers to jab and nudge their target audience ‘every few days’ with creative, fresh, compelling content – driving outcomes, collectively impacting brands and their top lines. For those who are wondering what I am talking about watch this video on Sora from Marques Brownlee

The Impact

AI in Marketing

The growing timeline vs the shrinking – and it’s all good for marketing.

Marketers typically aim to set the perception of what a product can do, 6 months ahead of the product’s functional reality. We see this happen especially with startups and large enterprises with a startup culture. Simply put it’s the art of building anticipation and buzz about something that will eventually hit the market a few months down the line. With this new stack, that timeline is bound to grow to even 40% of the product’s envisioned road map.

This growth is a consequence of something else shrinking

On the other side of the GTM spectrum, something else at the top of the funnel is shrinking. Thanks to this stack the campaign-to-market timelines are and will continue to shrink further. The speed, and variety of content delivered from ideation to launch is shrinking – and let me tell you, as a marketer, it’s as satisfying to watch it as it is to see hard drives clear up temporary internet files. Your entire team feels like they just borrowed a superhero’s cape – waiting only for some guidance and nips and tucks along the way.

From Time and effort estimations to near-instant

This stack unshackles marketers from time-bound and resource-bound GTMs into the era of near-instant ‘value prop-to-market.

From whiteboarding – to creating – to coding – to packaging – to hitting the market – everything has just shrunk so much in the last 8 months thanks to OpenAI, Google DeepMind, NVIDIA AI

From whiteboarding - to creating - to coding - to packaging

Calling it something cool

It’s so good, that I am compelled to coin something around it.

In the 1970s we were introduced to JIT (Just In Time) a Japanese management philosophy used in accelerated efficiencies in manufacturing. I think we are on the cusp of the Just In Time Marketing era. But for marketing’s sake let’s just coin it something cooler: The Marketer’s cape

The Marketing Cape

As a petrohead myself, to all those who are still on the wall about What’s so great about AI in marketing, allow me to leave you with a comparison.

With GPT-4, Midjourney and Bard(Gemini) marketing went from a 6-speed manual (a stick) to a Dual clutch DSG* or PDK*.

With the addition of Sora and Gemini 1.5 Pro to the creative marketing stack, we are going gearless (or all-electric)

The next leap is yet to come, but I am hoping for pure jet propulsion.

My Wishlist for what’s next

  1. Shift from converting multiple text prompts = multiple video clips to 1 detailed storyline prompt = a fully edited 60-second video ready for post.
  2. Shift from just cartooning visuals to realistic visualizations across a broad spectrum from low fidelity to high fidelity. (we can do this now on Midjourney but it is quite cumbersome)
  3. Enable listening prompts based on Voice recording dumps
  4. Build the ability to research current affairs or what’s hot on the pan at present for more contextual outputs
  5. Shift from being super obedient and well-mannered to a bit humorous and sarcastic when reviewing something – grow a personality.

* PDK – Porsche Doppelkupplungsgetriebe or Porsche Dual-Clutch Transmission

*DSG – Direct Shift Gearbox

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Perx Capitec

Transforming Digital Banking: A Success Story & Our New Partnership

Perx Capitec

Transforming Digital Banking: A Success Story & Our New Partnership

Anna Gong

CEO & Founder | Feb 15, 2024


Exciting news as we wrapped up last year! The largest digital bank from South Africa, renowned for its innovative customer engagement and vast digital footprint, visited our Singapore headquarters in December.

  • This dynamic financial leader has redefined banking in South Africa
  • Holds the title of the largest digital bank in the region
  • Serves over 20 million active customers
  • Expands through 700+ branches, boasting the most ATMs nationwide
  • Earned global acclaim for its customer-centric and innovative banking solutions
  • Committed to financial inclusivity, witnessing a remarkable 17% growth in earnings despite challenging economic conditions

Their most impressive feat? Transforming their loyalty rewards program, #LiveBetter, into a thriving profit center in under 3 years – a rarity in today’s market where most loyalty programs struggle to achieve this milestone.

#LiveBetter: A Case Study in Innovative Loyalty Strategy

* Launched in June 2021, swiftly grew to over 18.5 million members
* Achieved profitability in less than 3 years, defying traditional earn/burn points models
* Promotes savings and financial growth, with 13.5 million clients leveraging their unique automated savings tools
* Partners strategically with merchants, avoiding traditional reward subsidization

The bank’s approach is far from ordinary. It’s not just about banking; it’s about creating sustainable value and enriching customer experiences. Their success story is a testament to the power of innovative thinking outside the traditional banking and loyalty program frameworks.

As we embark on this partnership, our focus is on elevating their engagement strategy further, ensuring their customers enjoy even more meaningful experiences and lasting relationships.

Stay tune by hearing their success story live…

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