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RETAIN & GROW

Drive Customer Engagement &

Growth through Team Challenges

By encouraging collaboration within a group, team challenges create a unique and immersive experience that keeps customers actively involved with a brand. It helps retain current customers and attract new ones seamlessly.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By creating a shared purpose and emotional connection among participants, team challenges enhance brand-customer relationships, boost customer engagement, and promote long-term retention, ultimately expanding the customer base through organic word-of-mouth marketing.

The Benefits

Team challenges are a valuable strategy for retaining and growing a customer base as they foster a sense of community, boost engagement, and encourage feedback collection. Together, this contributes to heightened customer satisfaction, increased loyalty, and organic growth through referrals.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Elevated engagement, motivation, and referrals

SMS Notification

Lena received a push notification from UMBRELIFE inviting her to participate in a new team challenge.

1

Team-based Challenge

Lena invited her friends and formed a team of three

CURRENT CUSTOMER ENGAGED

2

Milestone Campaign

Lena’s team is eagerly striving to accomplish all the milestones for the rewards.

3

Leaderboard

Lena checks the leaderboard to understand other teams' performance.

4

Instant Gratification

Lena's team receives the reward for successfully completing all the milestones.

CUSTOMER RETAINED

5

Surprise & Delight

Andreas from Lena’s team receives a surprise reward from UMBRELIFE for his participation.

6

Survey Mechanic

Clicking the message, Andreas is asked to complete a survey to claim the reward.

NEW CUSTOMER ENGAGED

7

1st Party Data Collection

Andreas completes the survey

8

Up-Sell Opportunity

Based on his survey response, UMBRELIFE offers him specific discount plans.

9

Revenue Driving Action

Surprised by the offer, Andreas immediately claims it and registers for the health plan.

NEW USER GROWTH

10

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