Keep customer engaged through gamified micro-experiences

← Back to Use Cases

RETAIN & GROW

Personalize Rewards for a Joint Purpose to Boost Customer Loyalty

By tailoring rewards based on a customer’s specific interests and contributions (such as a joint purpose of sustainability), businesses demonstrate their commitment to social responsibility, fostering a deeper emotional connection with customers.

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Personalizing rewards for ESG initiatives, for example, taps into customers’ intrinsic motivation and aligns it with a broader social and environmental mission. This creates a powerful incentive for recurring engagement, as customers are not just seeking personal benefits but also actively contributing to a shared purpose.

The Benefits

By tailoring recommendations to each individual customer’s needs, personalization empowers businesses to deliver targeted recommendations that improve satisfaction, loyalty, revenue generation, and cross-selling.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile App: Yes
Existing Loyalty Program: Not a must

Key Performance Indicators

Enhanced Customer Appreciation, Engagement, and Loyalty

Push Notification

Julia receives a notification to participate in sustainability movement

1

Campaign brief

To participate in this cause, Julia clicks on the notification and check for more details

2

Loyalty Points Burn

With all the excitement, Julia redeems her 1000 points.

3

Instant Gratification

Julia see the update on her contribution and surprised to see the reward for her contribution

4

Reward Redemption

As a reward, Julia receives a sustainability kit and feels happy about participating.

5

Explore more Use Cases

Global businesses have driven over 10 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

Recommended for you

Loyalty Engagement Platform Built for the Mobile-first Economy
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.