The Objective of the Partnership

The partnership between Strands and Perx Technologies seeks to revolutionize the financial services landscape by leveraging Strands’ data analytics and AI capabilities with Perx’s autonomous loyalty engagement platform. This synergy will deliver personalized, engaging, and gamified experiences, fostering increased loyalty and deeper customer relationships for financial institutions.

Strands will utilize its advanced data analytics to create gamified journeys, clustering users into specific audiences based on relevant metrics and triggering engagement events. Perx will respond to these triggers with fun, meaningful, and hyper-personalized campaigns including incentives and rewards from partnering merchants to drive more transactions. These micro-experiences ensure each interaction is instant, engaging, and enjoyable, leading to increased customer lifetime value.

“Integrating personal financial management data into loyalty and engagement campaigns is a game-changer. It allows brands to roll out hyper-personalized in-app engagements that empower customers to make smarter financial decisions while enhancing their engagement with the respective financial institutions,” said Anna Gong, Founder & CEO of Perx Technologies. Sharing the vision for this partnership, she added, “This partnership with Strands will not only elevate the customer experience but also drive deeper loyalty and higher lifetime value. At Perx, we believe that by leveraging the power of financial data securely, we can empower our clients to create meaningful, lasting relationships with their customers, positively improve consumer financial behavior, and fuel growth for our clients across industries.”

PT Bank BTPN Tbk (Bank BTPN) is spearheading the bank’s mobile-led consumer banking services with its flagship Jenius, as pioneer of digital banking in Indonesia.

Jenius has partnered with Perx Technologies to transform traditional banking experiences that are purely driven by needs and wants to a fun and game-like experience.

By introducing the concepts of gamification and instant gratification into every day personal banking experiences the Perx Loyalty Engagement Platform and Jenius aim to transform and uplift the quintessential thought relationship a consumer has with his or her lifestyle banking needs.

With a diverse array of rewarding experiences, gamified savings milestones and a personalized loyalty program that keeps rewarding customers for their every action, Jenius aims at driving positive behavioral hacks into the community such as building a nest egg or better managing impulsive spending habits with full transparency.

Moving away from existing as ‘just another digital bank’ and transforming into a financial solution for the digital savvy audience Jenius aims to engage its customers beyond their regular banking needs by becoming an enabler to the lifestyle choices its customers make daily.

At the core of this partnership lies the goal to drive maximum customer lifetime value through a dynamic and rewarding loyalty program, mobile customer journeys studded with instant gratification and gamification allowing the bank to nudge and influence positive customer behavior.

Driving this customer experience focused personal banking model is an engagement strategy that is continuous and non-transactional. Powering this strategy through the various mobile-first services Jenius offers is the Perx Loyalty Engagement Platform.

“As a digital native bank, the app experience is paramount to Jenius’ success. By collaborating with Perx, we are able to leverage innovative technology to provide a fun, personalized, and rewarding experience across all customer touchpoints throughout their entire customer journey. This is essential to create retention, engagement, and customer-first service experience – which is ultimately what sets us apart from others in the industry,” said Febri Rusli, Digital Banking Product & Innovation Head at Bank BTPN.

“In the experience economy, digitally savvy consumers expect personalized and meaningful interactions that keep them excited enough to return. We are delighted to deliver these ‘Aha moments” in every customer journey a Jenius customer will experience going forward. We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia.”  said Anna Gong, Founder and CEO, Perx Technologies.

“Jenius is embarking on one of the most exciting customer experience transformation projects I have seen and delighted that Jenius chose to partner with Perx.” said Jovin Shen, Global Sales Director at Perx Technologies.