Category: Referrals
retain and grow Incorporate Gamified Elements

Design customer centric campaigns for enhanced Loyalty

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RETAIN & GROW

Drive customer acquisition with gamified in-app referral campaigns at zero cost

Gamification helps to boost user engagement and referrals. By infusing elements of play and competition, businesses can create more immersive experiences that captivate users and inspire them to share it with others.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

By tapping into humans’ natural competitive spirits, gamification leverages intrinsic motivations, fosters social interactions, provides incentives, personalizes customer experiences, and promotes overall business growth.

The Benefits

By incorporating game elements effectively, businesses can drive higher engagement rates, encourage more referrals, and ultimately build a thriving and loyal user community.

Ideally Suited For

Industry: Fashion, Retail, and E-Commerce
Mobile app: Not a Must
Drive Multi-Actions: Not a Must

Key Performance Indicators

Increased Customer Engagement, Referrals, and Customer Retention Rates.

Perx-Powered Daily Shake the Tree

Emily receives a text alert informing her about StyleHive’s new week-long daily shake the tree promotion. She is incentivized to play to win dynamic rewards.

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Action 1: Play Shake the Tree

Perx-powered gamification, in the form of shaking the tree, incentivizes Emily to engage with the StyleHive website at least once a day.

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Instant Reward for Customer Action

Upon completing her 3 shakes, a pop-up appears that outlines all of Emily’s earned rewards for the day.

CUSTOMER RETAINED

3

Action 2: Check Earned Badges

Curious as to her badge earning progress, Emily clicks on the “See Badges Now” button. There, she sees that she has earned 1 tote bag badge, 1 necklace badge, and 2 earrings badges.

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Perx-Powered Nudge to Encourage Customer Action

After looking at her badge progress, Emily receives a text alert informing her that she can earn more shakes for the day by referring her friends.

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Action 3: Refer Friends & Family

Motivated to collect more badges, Emily refers her friends and family by sharing her StyleHive link via text.

NEW USER GROWTH

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Instant Reward for Customer Action

Emily earns 3 extra shakes for the day as she referred 3 friends.

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Action 4:
Continue Playing Shake the Tree

Motivated by her 3 extra shakes, Emily hops back on the StyleHive website and plays shake the tree again.

CONTINUED ENGAGEMENT

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Instant Reward for Completing A Badge Set

As she’s earned all 3 badges for the earrings set, Emily is rewarded with a special 5% off her next earrings purchase.

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Design customer centric campaigns for enhanced Loyalty

RETAIN & GROW

Develop Seamless Incentive-Led Experiences to Enhance Consumer Engagement & Education

By offering users a seamless, incentive-led app experience, the Perx platform creates a compelling way to boost customer engagement, improve product/ service awareness, and encourage repeat purchases.

Elia Wagner, CX Architect

Journey Popularity Index: 

The Rationale

By offering users a seamless, incentive-led app experience, the Perx platform creates a compelling way to boost customer engagement, improve product/ service awareness, and encourage repeat purchases.

The Benefits

Gamified experiences, such as quizzes, awakens user excitement and competitive spirit. This helps to drive engagement, satisfaction, and eventually word-of-mouth & acquisitions via referrals.

Ideally Suited For

Industry: Tourism, Hospitality, Food & Beverage, Online Booking
Mobile app: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced Customer Engagement, User Referrals, and Product/ Service Awareness

Perx-Powered Daily Travel Quiz

Alice receives a text alert about a new daily travel quiz on the Luminova Hotels app. She is incentivized to play to win dynamic rewards

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Action 1: Play Quiz Day 1

Perx-powered gamification, in the form of daily pop-up quizzes, incentivizes Alice to engage with the app at least once a day

2

Instant Outcome for Customer Action

Completing the quiz triggers a pop-up in which Alice is encouraged to try again tomorrow

3

Action 2: Play Quiz Day 2

The next day, determined to win thrilling travel rewards, Alice logs into the app to play the quiz again

4

Instant Reward for Customer Action

Completing the quiz triggers a pop-up in which Alice receives a personalized reward

CUSTOMER RETAINED

5

Perx-Driven Nudge to Encourage Next Customer Action

After claiming her reward, Alice receives a text encouraging her to refer her friends

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Action 3: Refer a Friend

Alice refers her travel buddy Lisa

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Referral Reward

Alice receives $20 voucher for her next booking after Lisa accepts her invitation and books her first Luminova Hotels stay

NEW USER GROWTH

8

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

Ready to join them?

Feedback From

Our Customers

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