ACQUIRE & ACTIVATE

Reward badges to boost social capital and attract users

By incorporating a rewards and badge system into the engagement strategy, businesses can create a win-win situation where users feel recognized and motivated while the business benefits from increased user engagement, acquisition, and brand exposure

Shalley Mohta, Customer Engagement Strategist

Journey Popularity Index:

The Rationale

Rewarding users with engaging badges enables them to showcase their achievements on social media and amplify their social capital. This not only enhances their own personal brand, but also attracts and acquires new users for the business, fostering organic growth

The Benefits

The ability to share badges on social media serves as a powerful referral tool. When users share their accomplishments, it creates a ripple effect, exposing your app to a wider audience and potentially attracting new users who are enticed by the achievements and positive experiences shared by their peers

Ideally Suited For

Industry: Retail and E-commerce, Gaming and Entertainment, Education and E-learning
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

Enhance brand awareness and acquisition, Increased user engagement

Social Post
Customer Action
Instant Reward
Save for Future
Reward Redemption
Instant Gratification

Customer Action: App download

Intrigued by the post's popularity, Elaine decides to download the Basket app

CUSTOMER ACQUIRED

Voucher for Joining the App

Upon downloading the app, Elaine is presented with a pop-up that offers her a discount code if she creates an account

Reward Saved for Future Use

After creating an account, Elaine saves the discount code to her wallet

Customer Action: Purchase with Reward Redemption

When Elaine visits the Basket store near her home next time, she redeems the discount code

CUSTOMER ACTIVATED

Instant Gratification

Upon making her first purchase as a registered user, Elaine unlocks her first badge on the app, the Trialblazer

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Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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