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80 Key Customer Loyalty Stats & Trends to Watch in 2026 | Perx
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Beyond the Points: Reshaping Financial Loyalty Through Data and Gamification
For years, banks have relied on traditional earn-and-burn programs to retain customers. But in 2025, loyalty looks different. Customers don’t want more points; they want progress, personalization, and relevance.
At the Beyond the Points: Loyalty Roundtable for Banks, hosted by Perx Technologies, leaders from Capitec Bank and Novo Banco share how they’re turning everyday interactions into long-term loyalty through data-driven engagement and gamified experiences.
The Loyalty Roundtable
Wednesday, October 29, 2025 | 4 – 5 PM SGT | 9 – 10 AM CET | Virtual | 30 mins + 15 live Q&A
According to Deloitte, 75% of customers show greater loyalty to brands that deliver cohesive, personalized experiences. In banking, that means moving from broad segmentation to individualized engagement.
Modern institutions like Capitec Bank and Novo Banco are leading this shift by:
- Using predictive analytics to anticipate customer needs before they arise.
- Turning insights into personalized nudges that encourage meaningful actions — saving, spending, or exploring new products.
- Measuring outcomes not just by participation, but by changes in customer behavior.
This shift, from marketing to behavioral design, is what transforms loyalty into a business growth engine.
In this fireside chat, Kelly Goldsworthy, Head of Live Better, Capitec Bank, and Duarte Pupo Correia, EVP – Direct Service & Sales, NOVO BANCO, will share how they’re moving beyond transactions to anticipate needs before customers even ask. They’ll reveal how predictive analytics unlock meaningful nudges, and how game mechanics transform optimized journeys into something customers look forward to.
This isn’t another webinar – it’s a practical conversation on turning data + psychology into loyalty that lasts. Reserve your spot and walk away with fresh ideas to turn everyday interactions into journeys customers actually love.
Event details
Wednesday, October 29, 2025 | 4 – 5 PM SGT | 9 – 10 AM CET | Virtual | 30 mins + 15 live Q&A
Kelly Goldsworthy
Head of Live Better Capitec Bank
Duarte Pupo Correia
EVP, Direct Service & Sales
Novo Banco
Luis Rodriguez
Head of Innovation and Partnerships
Strands
Elia Wenger
Account Director
Perx
Alberto Diaz Souto
Head of Strategic Pre-Sales
Strands
Live Webinar Interactions
How does Perx keep gamified elements fresh and engaging for users over time?
Perx’s product team actively follows trends, especially beyond the banking sector, to introduce innovative game types regularly—sometimes bi-weekly or monthly. This frequent release schedule is designed to keep users engaged. Additionally, Perx’s gamification tools are highly customizable, allowing teams to modify game visuals, themes, or assets to align with specific events, seasons, or holidays, adding a fresh appeal to campaigns.
Who issues the loyalty points, and how does the bank fit into this process?
The bank is central to managing and issuing loyalty points in collaboration with merchants. Through a network of merchant partners, the bank creates a merchant catalog and loyalty schemes tailored to each partner. The Perx platform supports the bank in defining and setting up these loyalty points, allowing easy configuration of rewards, discounts, and multipliers as part of a cohesive loyalty ecosystem involving both the bank and its merchant partners.
Is gamification applicable to all personal finance management (PFM) features?
Gamification can enhance various PFM features, such as tracking carbon footprint, budgeting, and savings goals. As long as there’s a relevant audience and a concept of measurable progress, Perx can gamify the feature, allowing users to interact in a way that aligns with their goals (like saving or reducing their carbon footprint). This flexibility makes gamification adaptable across different personal finance areas.
How can data analytics and predictions benefit customers and merchants on a mobile money platform?
Data analytics enables hyper-segmentation, identifying unique customer needs and preferences. This information fuels experimentation, allowing for A/B testing and optimized gamified journeys. Predictive insights from analytics can tailor the gamification experience, helping users feel engaged in ways that are personally relevant, enhancing both customer satisfaction and merchant outcomes.
Can loyalty points be used with any merchant?
Loyalty points on the Perx platform offer flexibility, enabling customers to redeem points across various merchants or for specific rewards. Points can be applied for cash back, in-house product discounts, or transferred to other programs like frequent flyer miles. Perx supports point-of-sale (POS) integration, allowing customers to redeem points seamlessly at checkout, enhancing convenience and incentivizing loyalty across different participating merchants.
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An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution