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Adopting a gamified rewards loyalty program helps insurers differentiate themselves and gain an edge in an industry rife with competition

Amrith G, SVP | Marketing & Customer Analytics

Journey Popularity Index:

The Rationale

Adopting a gamified rewards loyalty program helps insurers differentiate themselves and gain an edge in an industry rife with competition. It helps in influencing customer behavior for personalized marketing and boosting consumer engagement.

The Benefits

Gamified experiences, such as quizzes, awakens user excitement and competitive spirit. This helps to drive engagement, satisfaction, and eventually word-of-mouth & acquisitions via referrals.

Ideally Suited For

Industry: Insurance
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive multi-actions: Yes

Key Performance Indicators

No. of New Users
User Engagement Rate
User Acquisition Cost

Ad Impression
1st Customer Action
2nd Customer Action
Instant Gratification
Gamified Experience
Surprise Reward

Targeted First-Party Data Collection

Edgar sees an enticing personalized Facebook ad promising an instant reward upon completion of a survey

Action 1: Umbrelife Microsite

Intrigued, Edgar clicks on the link in the ad and is directed to the Umbrelife microsite where he sees the carefully designed Perx survey

Action 2: Perx Powered Survey

Enticed by the reward, Edgar fills in the survey, providing valuable customer data, including his lifestyle details, which will aid Reluze in targeting and appealing to his with a custom policy and thereby increasing the chances of his conversion to a customer

CUSTOMER ACQUIRED

Instant Gratification

Upon completion, Edgar is immediately informed via an SMS notification to undergo an interactive experience to claim his reward

Gamified Reward Redemption

Edgar is thoroughly engaged with a gamified mechanic to unlock and gain access to his reward

CUSTOMER ENGAGED

Pleasant Surprise

Edgar is pleased and satisfied to see a Starbucks voucher for a free drink awaiting him and looks forward to other future offerings

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Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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