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Implement Collaborative Gamification Strategies to Drive Referrals
Collaborative gamification cultivates communities around brands, driving referral rates that enables zero-cost customer acquisition and better retention.
Elia Wagner, CX Architect
Journey Popularity Index: 
The Rationale
Collaborative gamification leverages the power of social connections to motivate existing customers to refer their friends and family. It provides a structured framework for tracking and rewarding referrals, creating a win-win situation where customers are incentivized to share their positive experiences.
The Benefits
Collaborative gamification fosters a sense of community around the brand. This network effect then ultimately leads to increased customer acquisition, engagement, and overall brand loyalty.
Ideally Suited For
Industry: Insurance, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes
Key Performance Indicators
Heightened Referral Rates, Acquisitions, and Customer Loyalty
SMS Notification
Chenda received a push notification from Umbrelife inviting her to participate in a new team challenge.
Team-based Challenge
Chenda invited her friends and formed a team of three.
Milestone Campaign
Chenda’s team is eagerly striving to accomplish all the milestones for the rewards.
CUSTOMER ACQUIRED
Leaderboard
Chenda checks the leaderboard to understand other teams' performance.
Instant Gratification
Chenda's team receives the reward for successfully completing all the milestones.
CUSTOMER ACTIVATED
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Global businesses have driven over 10 billion customer-brand interactions on Perx.
Ready to join them?
Feedback From
Our Customers
"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"
"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"
"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"
"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"
"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"
SUCCESS STORY
330K new customers
in 4 weeks
in 4 weeks
Pioneering digital native bank acquires, engages and grows at lightning speed.
500+
micro-experiences deployed
240M
customer-brand interactions
SUCCESS STORY
25X ROI in
100 days
100 days
Leading telecom serving 90M customers boosts customer actions through gamification.
510%
growth in app MAUs
$1.3M
in incremental
revenue in 100 days
revenue in 100 days
SUCCESS STORY
15M brand interactions created
Leading bank engages 4M+ customers with 15M interactions in one year.
25%
growth in app MAU
221K
additional customer
actions and interactions
actions and interactions
SUCCESS STORY
Over $18M in incremental revenue
Leading bank increases overseas spending by high-end credit card customers.
4x
return on investment
4.8M
brand touchpoints
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