ACQUIRE & ACTIVATE

Present personalized offers by understanding customer needs

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index:

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

App installs through referrals, cross-sell revenue, referrals

Nudge for Action
Customer Action
Instant Gratification
Customer Action 2
Reward for Action

Perx-Powered Nudge to Sign-Up for Rewards Program

Shirley purchases a SpotAway product from an online retailer and receives an SMS from SpotAway. The SMS thanks her for the purchase and urges Shirley to sign-up for the SpotAway rewards program

Customer Action: Sign-up on the Microsite

Shirley accesses the Perx-powered SpotAway rewards micro-site and signs-up for an account

Instant Reward for Action

On her first sign-in, Shirley is presented with a SpotAway voucher via the Instant Reward campaign

CUSTOMER ACQUIRED

Customer Action: Complete Onboarding

As a new valued customer, Shirley is presented with a Quest campaign to complete a series of onboarding steps to understand her preferences, and be rewarded

CUSTOMER ACTIVATED

Reward for Game Completion

Shirley completes her onboarding Quest campaign and is rewarded with loyalty points that she can use to collect and redeem vouchers for her next SpotAway purchase

Explore more Use Cases

Global businesses have driven over 5 billion customer-brand interactions on Perx.

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Feedback From

Our Customers

"I gotta say, I'm really surprised - I was able to create a loyalty program in just one minute!"

"The platform is incredibly user-friendly, making it easy for businesses to create and launch loyalty programs that really work"

"The solution offers unmatched flexibility, allowing businesses to customize their loyalty programs to align with their unique needs and brand identity"

"The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand"

"Having delivered real world results in customer engagement, Perx is perfectly suited to accelerate & extend our creative & cutting edge innovation"

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