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ACQUIRE & ACTIVATE

Present personalized offers by understanding customer needs

This journey fuses gamified engagements, rewards and instant gratification to drive growth

Ravinder Singh, Head of Customer Enablement

Journey Popularity Index: 

The Rationale

This journey fuses gamified engagements, rewards and instant gratification to drive product cross-selling and user growth

The Benefits

Leverage this approach to experience an increase in app installs through referrals, and generate higher cross-sell revenue

Ideally Suited For

Industry: FMCG
Customer base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must

Key Performance Indicators

App installs through referrals, cross-sell revenue, referrals

Perx-Powered Nudge to Sign-Up for Rewards Program

Shirley purchases a SpotAway product from an online retailer and receives an SMS from SpotAway. The SMS thanks her for the purchase and urges Shirley to sign-up for the SpotAway rewards program

1

Customer Action: Sign-up on the Microsite

Shirley accesses the Perx-powered SpotAway rewards micro-site and signs-up for an account

2

Instant Reward for Action

On her first sign-in, Shirley is presented with a SpotAway voucher via the Instant Reward campaign

CUSTOMER ACQUIRED

3

Customer Action: Complete Onboarding

As a new valued customer, Shirley is presented with a Quest campaign to complete a series of onboarding steps to understand her preferences, and be rewarded

CUSTOMER ACTIVATED

4

Reward for Game Completion

Shirley completes her onboarding Quest campaign and is rewarded with loyalty points that she can use to collect and redeem vouchers for her next SpotAway purchase

5

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