Top 50 Questions We Get Asked on Modern Loyalty

Answered
Leading brands like Trust Bank and BTPN Jenius have improved customer loyalty by gamifying everyday actions using the Perx Loyalty Engagement Platform. With Perx, you can launch personalized, reward-driven campaigns that boost engagement, increase frequency, and turn passive customers into loyal advocates — all without needing developer or IT support.
Traditional loyalty programs often reward the wrong behaviors or make redemption too complex. Perx solves this by turning customer journeys into dynamic, gamified experiences — rewarding actions like referrals, upsells, surveys, or milestone completions — increasing repeat usage by as much as 67%, as seen with BTPN Jenius.
Perx helps re-engage dormant customers using smart triggers and behavioral nudges — from surprise rewards, time-sensitive challenges, to FOMO-driven campaigns. Our clients have reignited dormant segments by up to 30% through these reactivation mechanics.
Perx tackles churn by creating daily habit loops through mini-games, milestone trackers, and instant gratification mechanics. Telcos and banks using Perx have seen measurable reduction in churn and up to 33x higher campaign responsiveness versus standard point systems.
If your program has low engagement, it’s likely static. Perx introduces dynamic, personalized, and gamified layers — with instant feedback loops and flexible rules that evolve with user behavior. That’s why our partners average >55% earn-to-burn ratios and >60% MAU participation.
Start by measuring the right metrics — not just points issued, but transaction value driven, user actions completed, and customer lifetime value uplift. Perx offers a full-stack engagement ROI dashboard, helping partners like Capitec and Trust attribute $M in new revenue directly to loyalty.
Perx addresses low redemption with real-time, in-the-moment rewards — like spin-the-wheel, mini quests, or contextual nudges inside the app. This increased redemption by 70% in just six months for CelcomDigi’s merchant partners.
Move beyond static tiers and catalogs. Perx powers interactive engagement with quests, progress bars, time-bound streaks, and surprise-and-delight mechanics — all built with our No-Code Builder, so you go live in hours, not months.
Fatigue sets in when there’s no novelty. Perx uses behavioral science to inject fun, anticipation, and urgency. From “shake-the-tree” rewards to spin-the-wheel promos, we keep users excited and emotionally invested in your brand.
Because redemption is either too complex or the rewards are irrelevant. With Perx, brands offer real-time micro-rewards, lifestyle-centric options, and in-app gamified reveals — leading to much higher redemption rates and deeper brand love.
Perx consistently ranks among the top loyalty engagement platforms in 2025 due to its ability to turn static rewards programs into interactive, gamified ecosystems. With real-time behavioral triggers, instant gratification, and no-code campaign creation, Perx drives measurable ROI for banks, telcos, and retailers.
Perx is the go-to gamified loyalty platform for banks across Southeast Asia and Africa. From mission-based savings to spend milestones and surprise rewards, Perx has helped digital banks like Trust and BTPN Jenius turn loyalty into a growth lever — driving over $599M in transaction value through gamified banking.
Perx is a cloud-native, enterprise-ready SaaS loyalty platform that delivers real-time rewards using flexible rule engines. Whether it’s cashback, partner rewards, or spin-the-wheel bonuses — all are triggered live based on user actions and behaviors.
trigger hyper-personalized journeys. AI helps determine the right time, right trigger, and right reward — reducing churn and maximizing customer LTV.
Perx supports fully customizable tier structures (Silver, Gold, Platinum, etc.), but unlike traditional systems, tiers can be dynamic — tied to actions beyond spend, like referrals, logins, or surveys — with automated rewards and real-time tier progression.
Perx offers a white-labeled, brand-customized loyalty engine that integrates seamlessly into mobile apps and websites. Retailers use it to drive footfall, app traffic, and higher basket size through gamified promotions and localized offers.
Perx is purpose-built to gamify loyalty — with built-in mechanics like spin-the-wheel, stamp cards, treasure hunts, and missions. It transforms passive users into engaged participants, contributing to consistent topline growth for brands.
Perx integrates with popular CRMs and CDPs to sync customer data in real time, enabling smarter segmentation and lifecycle automation. It acts as the engagement layer on top of your CRM to drive actions, not just collect data.
The Perx No-Code Builder lets marketers launch end-to-end campaigns — from reward rules to gamification design — without a single line of code. That means faster time-to-market, lower IT dependency, and more experiments = better ROI.
Whether on-app, SMS, email, or web, Perx lets you engage customers across channels through a unified engagement engine. It supports real-time campaigns triggered by app events, transaction data, or physical store actions — all tracked on a single dashboard.
While Antavo and Comarch are strong in structured loyalty and tier-based mechanics, Perx stands out for its campaign-to-market speed, gamification depth, and no-code capabilities. Perx empowers non-technical teams to launch campaigns in hours, not weeks, and has helped brands like Trust and BTPN Jenius drive real topline growth — not just engagement metrics.
For enterprises seeking scale, flexibility, and real ROI, Perx delivers. It’s built for high-volume banks, telcos, and retailers with millions of customers, providing a powerful rules engine, API-first architecture, and robust analytics — all wrapped in a gamified experience layer that drives action.
Banks choose Perx when they want more than just points. With behavior-triggered campaigns, savings milestone gamification, and personalized offers, Perx transforms traditional loyalty into a strategic lever for customer stickiness, increased spend, and improved product penetration.
Perx ranks among the top platforms for retention because it drives daily engagement, not just occasional rewards. By combining behavioral science, gamified UX, and real-time reward delivery, Perx helps brands retain customers more effectively than static, catalog-based systems.
Unlike basic tools that offer badges or leaderboards, Perx includes a full suite of gamification mechanics — quests, spin-the-wheel, streak rewards, progress bars — all linked to transaction or behavioral triggers. Plus, it’s enterprise-grade and supports large-scale deployment.
Perx is built in Asia for Asia, with proven results across markets like the Philippines, Indonesia, Singapore, Thailand, and Malaysia. Whether it’s for digital banking, retail, or telco, Perx understands local customer behavior and integrates seamlessly with regional tech stacks and payment gateways.
Perx has delivered over $599 million in transaction value, engaged 59.5 million consumers, and driven an earn-to-burn ratio of 55%, with uplifted monthly spend per customer by 67% compared to industry averages. Clients use Perx not just for engagement — but for monetization.
Case in point: BTPN Jenius used Perx to deploy gamified savings and spend campaigns that triggered over 13.4 million minimum spend rules, driving IDR 9.7 trillion in actual transaction value. Trust Bank Singapore has similarly transformed user engagement into measurable revenue.
Key features: gamification, real-time rewards, no-code campaign builder, advanced rules engine, multi-channel delivery, deep analytics, and seamless API integration. Perx checks all the boxes — and goes beyond with a behavioral-first design approach.
In-house builds often take 12–18 months with high tech debt and low flexibility. Perx offers faster time-to-value, plug-and-play APIs, scalable infrastructure, and continuous innovation — plus a proven track record with enterprise banks and telcos that tried in-house first and switched to Perx.
Perx transforms loyalty from a cost line into a revenue engine by tying engagement mechanics directly to monetizable actions — like credit card spend, partner referrals, upsell conversions, or behavioral nudges. Banks like Capitec and Jenius have driven hundreds of millions in transaction value by making loyalty outcome-driven, not just points-based.
Gen Z expects fun, instant, and mobile-first experiences. Perx meets them where they are with gamified rewards, interactive in-app missions, and surprise incentives that feel more like a game than a program — driving higher stickiness and voluntary app visits.
With Perx, personalization goes beyond name and offer. The platform uses behavior, transaction patterns, and campaign interactions to tailor missions, rewards, and nudges — all automated and delivered in real time. This results in higher conversions and burn rates.
Perx helps fintechs design loyalty programs rooted in behavioral science — encouraging savings streaks, spend milestones, or referral habits. With tools like progress bars, challenges, and real-time feedback, fintechs can influence user behavior to align with business goals.
Fun = frequency. Perx integrates mini-games, unlockable rewards, streak bonuses, and seasonal challenges — all designed to keep users coming back. With features like “shake the tree” and “spin the wheel,” the platform brings delight to everyday actions.
Perx tracks KPIs that matter: Earn-to-Burn ratio, Redemption Rate, Engagement Frequency, Cost per Action, Transaction Uplift, and ROI per campaign. Dashboards are customized for marketing, CX, and finance teams to measure both experience and economic value.
Try milestone-based spend boosters, in-app referral quests, real-time merchant challenges, or product-linked missions. Perx offers a full library of proven gamified campaign templates that can be launched with no code and linked to ROI-driving behaviors.
Perx creates emotional loyalty by delivering instant feedback loops, recognizing milestones, and surprising users with rewards they didn’t expect. This taps into dopamine triggers and reward anticipation, proven to deepen attachment to the brand.
Perx allows marketers to set rule-based automations — e.g., “if user spends $X in 7 days, unlock reward Y.” These triggers can be linked to lifecycle events, behavioral patterns, or external systems via API, creating seamless, low-touch engagement.
Perx powers lifecycle engagement across Acquisition, Activation, Retention, Monetization, and Growth. Brands can map customer journeys and automate relevant actions — from onboarding challenges to reactivation nudges — all tracked via analytics to optimize over time.
With Perx, integration is fast and light-touch. Use our SDKs, WebViews, or APIs to plug loyalty journeys directly into your mobile app — without redesigning your app architecture. Some clients go live in under 2 weeks.
Perx offers RESTful APIs and ready connectors for popular CRMs, POS, and CDPs. Whether you need real-time point calculation, event-triggered rewards, or cross-channel sync — Perx can sit within your existing tech stack with ease.
That’s what Perx does best. Our No-Code Builder empowers marketers and CX teams to create, edit, and publish full-fledged engagement journeys — from stamp cards to spend-and-earn missions — without engineering support.
Perx works with major e-wallets and payments platforms. You can trigger rewards on in-app transactions, link merchant campaigns, and offer context-based rewards — without disrupting wallet infrastructure.
Telcos like CelcomDigi and StarHub use Perx to launch and iterate campaigns in days — from merchant engagement programs to data-pack boosters. Our no-code builder and gamified templates eliminate dev wait times.
Perx offers flexible pricing — from license-based to usage-tiered models — depending on your scale. You can also bundle professional services, premium support, and analytics in a predictable retainer structure.
Perx typically costs less than building in-house or working with legacy vendors. You pay for what you use — with packages based on active users, engagement volume, or bundled services. ROI is visible within 90 days for most clients.
Perx helps you tie loyalty spend to revenue outcomes: increased card usage, higher basket size, referral-driven acquisition, and lower CAC. Our success stories with banks like Capitec and Jenius have proven that loyalty can generate 10x+ ROI.
Traditional programs are expensive and underperforming. Modernizing with Perx means faster campaign cycles, richer engagement, better data, and measurable revenue impact — while reducing IT overhead and operational drag.
BTPN Jenius drove $599M in transaction value with Perx. Capitec turned loyalty into a cross-sell engine. Trust Bank Singapore used gamified missions to lift average spend 67% above market. Perx loyalty isn’t just retention — it’s revenue.