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How a Telecom Giant Engaged Millions and Doubled Revenue in 12 Weeks With Perx
One of Asia’s largest telcos transformed its lifestyle app into a high velocity rewards marketplace using Perx. Within weeks, millions of customers were engaging daily, reward redemptions shattered records, and a brand new monetisation engine doubled the telco’s revenue.
With more than 12 million customers, the telco wanted to deepen digital relationships but struggled with low daily engagement, limited reward discovery, and a loyalty program that was costly to run but weak in driving ROI. The existing technology stack was slow, fragmented, and unable to support a scalable, revenue generating rewards model.
Perx enabled the telco to relaunch its lifestyle app as a unified, mobile first engagement and rewards marketplace. Hundreds of merchants and thousands of rewards were onboarded quickly. Gamified engagements, personalised reward recommendations, and real time nudges created a continuous loop of customer activity. The Perx Customer Data and Loyalty Platform, hosted on AWS Cloud, provided the agility and scale needed to run high frequency programs.
Within the first 48 hours, customers redeemed more than 100,000 rewards, with redemptions crossing 2 million to date. The telco went live with more than 700 merchants and more than 6000 rewards, giving customers unmatched choice. In less than 12 weeks, the telco doubled the revenue generated from its rewards marketplace. Perx powered more than 2.5 million new customer interactions each day, creating a high frequency engagement engine that strengthened customer retention and delivered double digit campaign ROI.
See how telcos turn rewards into a new revenue engine with Perx. Download the full case study.
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