A leading Southeast Asian luxury mall used Perx to activate a largely passive 1.8M-member base with gamified, personalized journeys. In 29 days, targeted campaigns (spin-the-wheel, stamp cards, geo-fenced rewards, spend tiers) drove $1.4M incremental spend, 566+ transactions, and a 76% earn-to-burn ratio.

Problem: Despite >1.8M registered users, in-app engagement was minimal; 1.64M users were dormant.

Approach: Launch a 29-day spsrint of gamified campaigns (spin-the-wheel, stamp cards), spend-based tiers, geo-fenced surprise-and-delight, and referral bonuses—aligned to segments.

Outcomes: $1.4M incremental spend, 566+ transactions, 76% earn-to-burn; uplift in visits and redemption via segmentation-driven rewards.

See the exact campaigns, journeys, and rewards behind the results – download the full success story.