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How Singapore’s Leading Telco Engaged 700K+ MAU With Perx Connect+
A top Singapore telco transformed its customer engagement from once-a-month bill interactions to daily, rewarding mobile experiences, driving over 700K monthly active users and industry-leading completion and redemption rates with Perx.
Despite a large nationwide customer base, interaction frequency was low, loyalty engagement was flat, and digital touchpoints weren’t delivering sustained value. The telco needed a way to activate customers daily, not just when they paid their bill, while giving them meaningful reasons to return to the app. Generic rewards weren’t enough to drive behaviour change at scale.
Perx embedded a behaviour-led engagement layer inside the telco’s super app, enabling personalised game campaigns, mobile-first reward mechanics, and rapid segmentation across loyalty tiers. Gamified experiences like daily spins, persona-based reward journeys, and targeted giveaways created habitual engagement loops, turning the telco into part of customers’ everyday moments.
From January to June 2024, the telco recorded over 190% growth in users, issued 1.8M rewards, and maintained a 70% average active user rate across its base. Daily spin-the-wheel campaigns achieved near 100% completion, with 65% of customers returning multiple times, while targeted game segments drove 19x higher voucher redemption compared to generic rewards. Across six months, customers played 19M games, with 1.12M unique players and 85% repeat engagement, establishing Perx Connect+ as a core driver of daily mobile activity.
See how leading telcos turn everyday touchpoints into high-frequency engagement. Download the full case study.
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