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How a Bank Drove 91 Percent Engagement and $18M in New Revenue With Perx
A leading next gen bank used Perx to increase overseas credit card spend among premium customers. Smart targeting, instant rewards, and real time analytics helped the bank deliver highly personalised engagements and generate $18 million in incremental revenue.
The bank needed a fast, low friction way to drive overseas transactions among its high end credit card base. Existing processes required multiple backend integrations and long campaign cycles. The team needed a simple, targeted, and scalable way to influence spend behaviour without operational complexity.
Perx powered a targeted overseas spend campaign that rewarded premium customers instantly based on transaction type. Using Perx Campaign Management, Rewards Management, and Gamification, the bank delivered hyper targeted engagements to customers with a higher propensity to spend. Real time analytics surfaced behavioural insights that the credit cards team used to optimise the campaign quickly.
The bank reached 21,000 premium customers and achieved a 91 percent engagement rate. More than 500,000 instant rewards were delivered in real time, including 10 million KrisFlyer miles. The campaign generated $18 million in incremental spend from existing customers identified as the high end segment. This result demonstrated how behaviour led engagements drive measurable revenue impact at scale.
See how banks influence spend behaviour with instant, personalised engagements. Download the full case study.
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