An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
How a Leading Singapore Telco Boosted Engagement, MAU, and Loyalty With Perx
A premier luxury mall group in Southeast Asia transformed a passive loyalty base into an active, high-spending community using Perx’s gamified, behaviour-led engagement engine, unlocking millions in incremental spend in under a month.
Despite having over 1.8 million registered users and some of the region’s most iconic retail destinations, in-app engagement was almost nonexistent. Only 0.2% of users engaged with the loyalty program over six months, and 1.64M members remained dormant. The brand needed a way to turn digital passivity into real-world visits and higher spend -without relying on generic discounts.
Perx integrated a behaviour-led engagement layer directly into the mall’s mobile app, enabling rapid rollout of gamified mechanics like spin-the-wheel, stamp cards, spend triggers, geo-fenced rewards, and referral bonuses. Journeys were tailored to shopper personas—from frequent spenders to casual browsers—nudging action, increasing footfall, and boosting spend across both digital and physical retail environments.
In just 29 campaign days, the luxury mall group generated $1.4M in incremental customer spend, recorded 566+ unique transactions, and achieved a 76% earn-to-burn ratio, signalling high reward relevance and campaign quality. Persona-led engagement activated more than 1.4M users, turning dormant members into active shoppers and driving measurable uplift in visits and in-mall purchase behaviour. These early results proved that even modest, well-targeted gamified journeys can unlock powerful commercial impact for large retail ecosystems.
See how leading malls drive measurable commercial outcomes with behaviour-led engagement. Download the full case study.
Download Success Story
