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How a Leading Mall Operator Boosted Footfall, Engagement, and Loyalty With Perx
A top mall operator in Southeast Asia used Perx to transform its customer engagement strategy, replacing slow traditional campaigns with AI-driven segmentation and gamified experiences. The result was higher footfall, better redemption rates, and stronger loyalty program performance.
With more than 18 million customers across 4000 malls, the operator struggled with slow campaign cycles, low targeting accuracy, and limited visibility into actual ROI. Only half of identified customers could be reached through social channels, SMS performance declined, and footfall growth was marginal. The brand needed a faster, more intelligent way to activate customers and drive repeat visits.
Perx introduced AI-driven segmentation and automated reward journeys that turned customer actions into instant, personalised experiences. The platform identified the 150,000 best suited customers for reactivation and enabled the marketing team to launch gamified campaigns that rewarded actions in real time. These campaigns simplified execution, improved reach, and delivered measurable campaign ROI through last mile reward redemption.
Two Perx-powered campaigns delivered customer response rates of more than 60 percent among the 150,000 targeted customers, outperforming previous SMS and social outreach by a significant margin. Real time reward journeys increased footfall to targeted malls, improved redemption and engagement rates across segments, and drove new member acquisitions for the One Card Loyalty Program. The shift from static messaging to personalised, gamified experiences created a measurable and repeatable model for revenue lift.
See how mall operators drive footfall and revenue with behaviour-led engagement. Download the full case study.
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