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How a Leading Global Bank Drove 71 Percent Employee Engagement With Perx
A leading global bank used Perx to transform its Chinese New Year employee program into a mobile first, gamified experience. The result was one of the highest engagement rates in the bank’s history, with thousands of employees participating instantly.
The bank needed a fresh way to engage its workforce. Traditional pin up displays and mass emails delivered low response rates and did little to motivate employees. During Chinese New Year, the bank wanted to deliver something meaningful, interactive, and easy for thousands of employees to access.
The bank used Perx to digitise the Chinese New Year red packet tradition. Instead of physical envelopes or static vouchers, employees received a mobile based, gamified reward experience that could be opened and redeemed instantly. The Perx Platform enabled fast distribution, simple mobile access, and a more engaging, culturally relevant interaction for employees.
More than 7300 employees received Perx powered engagements and 71 percent of them participated and redeemed their rewards. This was one of the highest campaign engagement rates ever recorded at the bank. The mobile first experience made rewards easier to access, boosted participation across office locations, and improved overall employee experience during the Chinese New Year period.
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