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How Singapore’s First Digital-Native Bank Acquired 300K Customers and Drove 4.3M Interactions in 60 Days With Perx
Singapore’s first digital-native bank launched with Perx at its core—deploying over 500 gamified micro-experiences to acquire 300,000 customers and generate millions of high-value interactions within its first two months.
Launching in a heavily regulated and highly competitive market, the new digital bank needed rapid customer acquisition, early adoption, and sustained engagement—without relying on deep discounts or mass incentives. Traditional onboarding and loyalty mechanics alone wouldn’t be enough to create daily, habit-forming behaviour across a brand-new customer base.
Perx powered the bank’s launch strategy with personalised, gamified micro-experiences embedded directly inside the mobile app. Over 500 action- and incentive-based engagements—including instant rewards, referral nudges, and progressive challenges—enabled the bank to turn sign-ups into active users and create a rapid flywheel of customer actions and interactions.
Within its first 60 days, the digital-native bank acquired 300,000 new customers and delivered 523 personalised gamified micro-experiences that generated 4.3 million customer interactions, including in-app transactions, referrals, and instant reward redemptions. Since launch, customers have averaged 6 daily touchpoints per active user, resulting in more than 240 million customer-brand touchpoints—demonstrating how behaviour-led experiences drive scale, stickiness, and rapid growth for new banking entrants.
See how digital-native banks scale acquisition and daily engagement with Perx. Download the full case study.
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