Traditional financial institutions often struggle to enhance user engagement in an increasingly competitive landscape. A key reason for this is the lack of customer-centric approaches, leading to fragmented user journeys and diminished brand loyalty.

In this whitepaper, we explore how you can move beyond simple transactional experiences to craft gamified financial journeys tailored to customer interests, offering a “playful banking experience” that is unique, engaging, and rewarding. Strands and Perx join powers to hep you design customer journeys that are engaging and beneficial to the customer’s financial well-being.