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RETAIN & GROW

Develop Seamless Incentive-Led Experiences to Enhance Consumer Engagement & Education

By offering users a seamless, incentive-led app experience, the Perx platform creates a compelling way to boost customer engagement, improve product/ service awareness, and encourage repeat purchases.

Elia Wagner, CX Architect

Journey Popularity Index: 

The Rationale

By offering users a seamless, incentive-led app experience, the Perx platform creates a compelling way to boost customer engagement, improve product/ service awareness, and encourage repeat purchases.

The Benefits

Gamified experiences, such as quizzes, awakens user excitement and competitive spirit. This helps to drive engagement, satisfaction, and eventually word-of-mouth & acquisitions via referrals.

Ideally Suited For

Industry: Tourism, Hospitality, Food & Beverage, Online Booking
Mobile app: Yes
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced Customer Engagement, User Referrals, and Product/ Service Awareness

Perx-Powered Daily Travel Quiz

Alice receives a text alert about a new daily travel quiz on the Luminova Hotels app. She is incentivized to play to win dynamic rewards

1

Action 1: Play Quiz Day 1

Perx-powered gamification, in the form of daily pop-up quizzes, incentivizes Alice to engage with the app at least once a day

2

Instant Outcome for Customer Action

Completing the quiz triggers a pop-up in which Alice is encouraged to try again tomorrow

3

Action 2: Play Quiz Day 2

The next day, determined to win thrilling travel rewards, Alice logs into the app to play the quiz again

4

Instant Reward for Customer Action

Completing the quiz triggers a pop-up in which Alice receives a personalized reward

CUSTOMER RETAINED

5

Perx-Driven Nudge to Encourage Next Customer Action

After claiming her reward, Alice receives a text encouraging her to refer her friends

6

Action 3: Refer a Friend

Alice refers her travel buddy Lisa

7

Referral Reward

Alice receives $20 voucher for her next booking after Lisa accepts her invitation and books her first Luminova Hotels stay

NEW USER GROWTH

8

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