What makes a reward truly drive action? In this short episode of Perx Unscripted, we unpack a common misconception: that more rewards mean better results. The reality? Customers are motivated by relevance, not abundance. Discover why focusing on high-impact lifestyle essentials—like ride-hailing, groceries, and utilities—can dramatically increase campaign conversion and long-term engagement. If you’re building or refining your rewards strategy, this insight is your starting point. Watch the episode and learn how to prioritize what truly matters in loyalty.
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