In this episode of Perx Unscripted, host Amrith G sits down with behavioral economist Clara Voss to unpack a game-changing idea: loyalty currency as untapped financial capital. From Starbucks’ billion-dollar float to telcos and banks holding millions in unredeemed points, we explore how brands can transform loyalty programs into fintech engines. Discover two monetization models—transparent, trust-building microfinancing or quiet breakage-driven capital—and learn how platforms like Perx can power it all with gamification, AI, and no-code campaigns. If you lead a loyalty, CX, or product team, this conversation will change the way you see your balance sheet.

Our partnership with Perx was deeply influenced by their standout experience in banking and progressive customer engagement and monetization platform. We see Perx not just as a service provider but as a key partner whose platform will enrich our digital banking services, offering our customers a genuinely rewarding experience.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience