In this episode of Perx Unscripted, host Amrith G sits down with behavioral economist Clara Voss to unpack a game-changing idea: loyalty currency as untapped financial capital. From Starbucks’ billion-dollar float to telcos and banks holding millions in unredeemed points, we explore how brands can transform loyalty programs into fintech engines. Discover two monetization models—transparent, trust-building microfinancing or quiet breakage-driven capital—and learn how platforms like Perx can power it all with gamification, AI, and no-code campaigns. If you lead a loyalty, CX, or product team, this conversation will change the way you see your balance sheet.