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YTL Power International Partners with Perx Technologies to Transform Customer Engagement with AI-Powered Gamification

Perx Technologies is thrilled to announce a strategic partnership with YTL Power International Berhad, a leading international multi-utility provider, to enhance customer engagement through innovative, AI-powered solutions in Singapore.

YTL Power, renowned for delivering essential services such as electricity, clean water, and advanced communication services to communities worldwide, is committed to enriching customer experiences across all interactions. By integrating Perx’s Connect+ Loyalty Engagement Platform, YTL Power aims to infuse gamification elements—including rewards, quizzes, and digital stamp campaigns—into every customer touchpoint, fostering deeper engagement and loyalty.

Why YTL Chose Perx:

  • AI-Driven Personalization: Perx’s platform leverages AI to craft tailored experiences that resonate with YTL’s diverse customer base, ensuring relevant and impactful engagement.
  • Seamless & Effortless Execution: With Perx’s intuitive no-code builder, YTL can rapidly design and launch engagement strategies without requiring technical expertise, reducing go-to-market time.
  • Flexible & Scalable Gamification: From lucky draws and digital stamp collections to interactive challenges, Perx enables YTL to create rewarding, dynamic experiences that drive repeat engagement and long-term loyalty.
  • Growth Focused Customer Insights: The Connect+ platform provides real-time analytics and customer behavior insights, allowing YTL to refine strategies and maximize impact continually.

The Impact:

YTL is rolling out exciting initiatives like lucky draws, rewards programs, and more, all designed to create memorable experiences for their customers. This partnership is not just about engagement—it’s about building lasting connections that empower communities and drive sustainable growth.

What’s Next?

YTL plans to expand their loyalty program with even more gamification strategies like quizzes and digital stamps, ensuring every customer interaction is unique, engaging, and impactful. Together, we’re redefining what loyalty looks like in the utilities industry.

Leadership Perspectives:

< YTL POC> of YTL Power International, expressed enthusiasm about the collaboration:

“We wanted a solution that was both simple and innovative—Perx delivered exactly that. Their platform allows us to bring our ideas to life in ways that truly resonate with our customers. We’re excited about the possibilities this partnership brings and can’t wait to wow our customers with unforgettable experiences.”

Jovin Shen, Global Sales Director, Perx Technologies, also shared her thoughts:

“Collaborating with YTL Power International is a significant milestone for us. Our AI-driven solutions are designed to transform customer interactions, and we are confident that this partnership will set new benchmarks in the utility sector for customer loyalty and engagement.”

This partnership underscores YTL Power’s dedication to innovation and customer-centricity, leveraging Perx’s cutting-edge technology to deliver unparalleled value and experiences to its customers.

To find out how Perx can help you with your unique objectives, reach out to us today.

About Perx Technologies:

Perx is the world’s first intelligent and autonomous solution for customer engagement and loyalty. Powered by AI and data-driven insights, Perx’s Loyalty Engagement Platform enables brands to engage customers in ways that are both deeply meaningful and monetizable. Headquartered in Singapore, the platform synergizes gamification, behavioral science, and advanced engagement mechanics to support brands in elevating customer actions and interactions using data-driven experiences. By designing customized, incentive-driven journeys, Perx Technologies simplifies customer acquisition, activation, monetization, and growth, cultivating enduring loyalty and remarkable user experiences, and solidifying its position as an industry trailblazer.

For further information, press only:

Amrith G | amrith@perxtech.com | +65 81898972

Embark on the journey to transformative customer engagement with Orion by Perx Technologies — experience how creative excellence combined with AI unfolds unparalleled impact.

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