Perx Rolls Out New Product Updates to Elevate User Experience

Advanced Surveys

Free text responses can be gathered in survey campaigns through the utilization of open-ended surveys. This feature enables campaign managers to create surveys with open-ended questions, gathering valuable insights. It also allows the creation of forms to collect personal information like addresses and spouses’ names. Overall, this campaign tool effectively drives activation and acquisition.

Looking towards future evolutions, there are plans to incorporate Net Promoter Score (NPS) and Customer Effort Score (CES) as built-in templates, along with an NPS dashboard to measure the insights gathered from the survey. Furthermore, users will be automatically segmented based on their survey responses, providing even more targeted and personalized experiences.

Businesses can leverage the open-ended survey feature by gaining insights into customer opinions, preferences, and pain points. This data can be used to refine products, enhance customer service, and develop targeted marketing strategies, ultimately leading to increased consumer loyalty.

Customer Dashboard Search

Enhance the customer search experience by effortlessly locating individuals using their names and phone numbers, eliminating the sole reliance on IDs and adopting a more user-friendly approach. 

In future iterations, expect further improvements such as case-insensitive search, allowing users to find information regardless of letter case, and partial search, enabling the retrieval of results based on incomplete or fragmented input.

Additionally, advanced filtering options based on customer demographics and other attributes will empower users to refine their searches and extract more targeted insights.

Businesses can use the customer search functionality to identify and target specific customer segments based on demographics or attributes. This enables them to create more personalized and targeted campaigns, resulting in higher engagement and conversion rates.

Currency Conversion for Loyalty Program

This update offers a seamless experience for users to convert points between multiple loyalty programs. It efficiently monitors and manages the points assigned to each program, facilitating their effortless conversion to another. 

For instance, imagine a user who has amassed 10,000 points  in a loyalty program offered by a digital bank. They desire to convert these points into cashback rewards that can be redeemed at specific retail stores. Thanks to this latest update, the user can now effortlessly exchange their digital bank loyalty points for tangible cashback benefits, elevating their overall experience.

Variable Points as Rule Outcome

Users can now set variable points as rule outcomes, giving them the flexibility to allocate points based on specific use cases. To utilize this feature, simply select ‘Points’ as the outcome type under ‘Outcome’. Then, choose the desired loyalty program and proceed to select ‘Variable Points’ under ‘Select Points Earn Type’. This enables customization of the exact number of awards and points to be allocated.

For example, users have the flexibility to determine that customers earn 100 points for every $50 spent and 250 points for every $100 spent. By dynamically adjusting the points earned, users can incentivize customers to make bigger purchases, thereby enhancing engagement and nurturing loyalty. Additionally, users will have the option to set a maximum limit on the awarded points. In the future, the possibility of implementing variable points as an outcome may be expanded to other types of campaigns.