This strategy boosts monetization, activation, and acquisition by motivating customers to take more actions to increase their chances of winning. Future plans include integrating the issuance of raffle tickets through the Perx Rule Builder and other campaign types for a dynamic and engaging experience.
The customer’s journey begins when they encounter the Raffle Campaign and are enticed by the opportunity to win prizes. They actively engage with the brand by completing actions to earn raffle tickets, such as making purchases.
As their participation increases, so does their affinity for the brand, potentially leading to more purchases and advocacy as they strive to maximize their chances of winning.