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In this episode of “Turning Royalty into Profit Engine” we reveal how banks and telcos can transform loyalty programs from passive cost centres into profit-driving engagement engines. Instead of just rewarding past actions, leading companies like Many Banks are using AI, gamification, and behavioural science to influence future customer behaviour—boosting engagement, transactions, and ROI.
The discussion also uncovers key barriers such as legacy IT and internal red tape, urging organizations to shift from simply rewarding loyalty to actively creating it.
Our partnership with Perx was deeply influenced by their standout experience in banking and progressive customer engagement and monetization platform.
We see Perx not just as a service provider but as a key partner whose platform will enrich our digital banking services, offering our customers a genuinely rewarding experience.
Zein Malhas
CEO
Blink by Capital Bank
One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions
Ming Chen
General Manager Digital & Strategy
Commonwealth Bank
The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience
James Ong
Chief Commercial Officer
Trust Bank
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SUCCESS STORY
330K new customers
in 4 weeks
in 4 weeks
Pioneering digital native bank acquires, engages and grows at lightning speed.
500+
micro-experiences deployed
240M
customer-brand interactions
SUCCESS STORY
25X ROI in
100 days
100 days
Leading telecom serving 90M customers boosts customer actions through gamification.
510%
growth in app MAUs
$1.3M
in incremental
revenue in 100 days
revenue in 100 days
SUCCESS STORY
15M brand interactions created
Leading bank engages 4M+ customers with 15M interactions in one year.
25%
growth in app MAU
221K
additional customer
actions and interactions
actions and interactions
SUCCESS STORY
Over $18M in incremental revenue
Leading bank increases overseas spending by high-end credit card customers.
4x
return on investment
4.8M
brand touchpoints
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