Too many brands start their engagement strategy with rewards—without the data to drive real impact. In this episode of Perx Unscripted, we challenge the status quo. From overcoming cold-start challenges to designing intelligent, insight-led campaigns, this conversation dives deep into how companies can move beyond transactional touchpoints. Learn why the real question isn’t why or who—but how. How do you build smarter business models? How do you activate use cases that go beyond just consumers, and speak to employees, drivers, or supply chains? Tune in to discover how Perx helps brands launch with intelligence, implement at scale, and build customer journeys that are dynamic, sustainable, and impactful.