Empowering Financial Wellness: How Insights and Gamification Drive Customer Loyalty

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Empowering Financial Wellness: How Insights and Gamification Drive Customer Loyalty

These journeys leverage gamification to cultivate healthy financial habits among children, building lifelong positive associations with financial literacy through interactive, rewarding experiences.
Azmeen Ansar, Growth Marketing Manager

Journey Popularity Index: 

The Rationale

Financial habits are best formed early. Children respond positively to interactive, rewarding experiences. By utilizing gamified journeys, Perx’s solution connects daily activities, goal-setting, education, and family participation to emotional rewards. These journeys tap into intrinsic motivators like curiosity, emotional connections, and friendly competition to encourage consistent, responsible financial behavior.

The Benefits

By rewarding children’s daily financial actions, banks can significantly boost engagement, build consistent saving habits, and strengthen family participation in financial wellness.

Ideally Suited For

Industry: Industry: BFSI, Digital Banks, Financial Wellness Programs, EdTech & Financial Literacy
Mobile app: Yes
Drive multi-actions: Yes

Key Performance Indicators this journey intends to drive

Engagement Rate, Savings Goals Completion, Retention and Return Rates, Reward Redemption Rates, Learning Outcomes

(Video title) “Visualizing User Success: A Journey Through Interaction” or “The Evolution of User Experience: From Interaction to Impact”

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