From passive rewards to proactive influence

In this episode of “Turning Royalty into Profit Engine” we reveal how banks and telcos can transform loyalty programs from passive cost centres into profit-driving engagement engines. Instead of just rewarding past actions, leading companies like Many Banks are using AI, gamification, and behavioural science to influence future customer behaviour—boosting engagement, transactions, and ROI. The discussion also uncovers key barriers such as legacy IT and internal red tape, urging organizations to shift from simply rewarding loyalty to actively creating it.

Our partnership with Perx was deeply influenced by their standout experience in banking and progressive customer engagement and monetization platform. We see Perx not just as a service provider but as a key partner whose platform will enrich our digital banking services, offering our customers a genuinely rewarding experience.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience

James Ong

Chief Commercial Officer

Trust Bank

Podcasts

14 Mins 35 sec

Turning Loyalty Programs into Profit Engines | The Deep Dive

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

How can we help?

Set time with us and we’ll help you figure out how to solve your challenges

Loyalty Currency as a Fintech Engine

In this episode of Perx Unscripted, host Amrith G sits down with behavioral economist Clara Voss to unpack a game-changing idea: loyalty currency as untapped financial capital. From Starbucks’ billion-dollar float to telcos and banks holding millions in unredeemed points, we explore how brands can transform loyalty programs into fintech engines. Discover two monetization models—transparent, trust-building microfinancing or quiet breakage-driven capital—and learn how platforms like Perx can power it all with gamification, AI, and no-code campaigns. If you lead a loyalty, CX, or product team, this conversation will change the way you see your balance sheet.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience

James Ong

Chief Commercial Officer

Trust Bank

Podcasts

14 Mins 35 sec

Turning Loyalty Programs into Profit Engines | The Deep Dive

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

How can we help?

Set time with us and we’ll help you figure out how to solve your challenges

Loyalty Points to Profits in 8 Months

Perx Unscripted – A Customer Experience Podcast is where bold brands and breakthrough moments in customer engagement take the spotlight. Hosted by the team at Perx Technologies, each episode dives deep into how enterprises across banking, telco, and retail are transforming everyday interactions into measurable business outcomes. From gamified campaigns to ROI that shows up on the balance sheet, we unpack what’s working, what’s changing, and what’s next. No fluff, no jargon — just real stories, real impact, and real growth. Whether you’re a CX leader or just CX-curious, tune in and discover how loyalty can truly move the needle.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience

James Ong

Chief Commercial Officer

Trust Bank

Podcasts

14 Mins 35 sec

Turning Loyalty Programs into Profit Engines | The Deep Dive

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

How can we help?

Set time with us and we’ll help you figure out how to solve your challenges

From Cold Starts to Connected Journeys: Rethinking Engagement Strategy

Too many brands start their engagement strategy with rewards—without the data to drive real impact. In this episode of Perx Unscripted, we challenge the status quo. From overcoming cold-start challenges to designing intelligent, insight-led campaigns, this conversation dives deep into how companies can move beyond transactional touchpoints. Learn why the real question isn’t why or who—but how. How do you build smarter business models? How do you activate use cases that go beyond just consumers, and speak to employees, drivers, or supply chains? Tune in to discover how Perx helps brands launch with intelligence, implement at scale, and build customer journeys that are dynamic, sustainable, and impactful.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience

James Ong

Chief Commercial Officer

Trust Bank

Podcasts

14 Mins 35 sec

Turning Loyalty Programs into Profit Engines | The Deep Dive

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

How can we help?

Set time with us and we’ll help you figure out how to solve your challenges

Effective Reward Strategies – Focusing on What Matters | Perx Unscripted Ep2

What makes a reward truly drive action? In this short episode of Perx Unscripted, we unpack a common misconception: that more rewards mean better results. The reality? Customers are motivated by relevance, not abundance. Discover why focusing on high-impact lifestyle essentials—like ride-hailing, groceries, and utilities—can dramatically increase campaign conversion and long-term engagement. If you’re building or refining your rewards strategy, this insight is your starting point. Watch the episode and learn how to prioritize what truly matters in loyalty.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience

James Ong

Chief Commercial Officer

Trust Bank

Podcasts

14 Mins 35 sec

Turning Loyalty Programs into Profit Engines | The Deep Dive

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

How can we help?

Set time with us and we’ll help you figure out how to solve your challenges

How AI & Gamification Drove €210M in Banking Deposits | Podcast – Perx Unscripted

A win for AI + Gamification, driving €210M in banking deposits

This episode explores how a leading European bank is revolutionizing customer engagement with AI and gamification. By integrating AI-driven financial insights from Strands with Perx’s gamified loyalty solutions, the bank transformed digital banking into an interactive, rewarding experience—resulting in €210M+ in increased deposits and 1.4M+ additional transactions.

We break down how personalized rewards and gamified challenges are reshaping banking—making finance more engaging while giving customers greater control over their finances. Tune in to discover how AI and gamification are driving real business impact and empowering smarter financial decisions.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience

James Ong

Chief Commercial Officer

Trust Bank

Podcasts

14 Mins 35 sec

Turning Loyalty Programs into Profit Engines | The Deep Dive

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

How can we help?

Set time with us and we’ll help you figure out how to solve your challenges

Mobile Banking with Hyper-Personalization | Customer Retention – Perx

The podcast dives into the transformative power of loyalty engagement in the SaaS space, focusing on real-world success stories like a leading neo-digital bank in SEA. It explores how gamification and data-driven strategies boost customer engagement, drive topline growth, and improve bottom-line outcomes. With insights from industry thought leaders, the conversation covers key metrics that matter, such as transaction value and cost reduction, while highlighting the importance of seamless, rewarding experiences.

Listeners will learn how leveraging advanced tools like Perx can elevate customer journeys, making banking more engaging and profitable. Tune in for actionable takeaways on maximizing ROI.

Zein Malhas

CEO

Blink by Capital Bank

One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions

Ming Chen

General Manager Digital & Strategy

Commonwealth Bank

The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience

James Ong

Chief Commercial Officer

Trust Bank

Podcasts

14 Mins 35 sec

Turning Loyalty Programs into Profit Engines | The Deep Dive

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

7 mins 28 secs

Loyalty Currency as Financial Capital – Perx Unscripted with Clara Voss

10 mins 34 secs

A neo bank’s journey to 67% higher spend through gamified engagement

22 mins 16 secs

How AI & Gamification Drove €210M in Banking Deposits | Podcast - Perx Unscripted

25 mins 51 secs

Gamifiying Banking Journeys From CAC to ROI Customer Acquisition Cost

1 min 49 secs

Quality Over Quantity: Build Smarter Reward Campaigns | Perx Unscripted

3 mins 03 secs

Overcome Cold Starts & Build Smarter Use Cases | Perx Unscripted

How can we help?

Set time with us and we’ll help you figure out how to solve your challenges