An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
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The Rise of the Show-Brand: How Modern Brands Turn Loyalty Into a Performance That Never Ends
In 2025, the Show-Brand is redefining loyalty. The curtain rises, lights flare — and engagement takes the stage. But this isn’t a concert — it’s your customer engagement strategy. In 2025, loyalty isn’t a backstage pass. It’s the main stage, where every campaign, reward, and nudge becomes part of a live experience.
Enter the Show-Brand – a brand that performs.
A Show-Brand doesn’t talk to customers; it choreographs interactions that make them feel like part of the act. Every notification is a verse. Every redemption is a chorus. Every returning user? An encore.
At Perx, we call this evolution the Show-Brand Effect – the shift from transactional loyalty to behavioral loyalty powered by emotion, repetition, and reward design.
And just like a headlining tour, it unfolds in five unforgettable acts.
Act I - The Audition: Turning First-Time Customers Into Fans
How Do You Make Loyalty Love at First Sight?
Every Show-Brand starts with an audition – that first experience that makes someone go, “I want more.”
When Singapore’s top neo bank launched its “Refer & Win a Trip to Bali” campaign, powered by Perx Connect+ Campaigns Builder, it wasn’t offering a gimmick. It was staging a premiere.
- 25,200 referrals in 60 days
- 1.5 million transactions
- Customer acquisition cost cut from $303 to $9
- 2× ROI compared to industry averages
The bank didn’t just build a user base — it built a fanbase.
What Loyalty Leaders Can Learn
Your first impression is your opening act. Design onboarding journeys that create curiosity, community, and continuity. Every Show-Brand knows: you don’t capture attention with discounts, you earn devotion with experience.
See how Singapore’s neo bank turned loyalty into a sold-out tour.
Act II – The Choreography: Designing Behavioral Triggers That Keep the Beat
What Makes Customers Come Back for the Next Show?
The secret isn’t points. It’s progress.
Show-Brands create behavioral triggers that make engagement addictive, not forced.
In Indonesia, a leading digital bank worked with Perx to turn spending into a rhythm. Using Perx’s Rules Engine, it rewarded every transaction above IDR 10,000, transforming ordinary payments into applause moments.
- 13.4 million triggers activated
- $599 million in customer spend
- 67% higher average spend than the national rate
- 55% earn-to-burn ratio — proof of emotional reward value
That’s not gamification. That’s habit design, turning routine actions into rituals of satisfaction.
What Loyalty Leaders Can Learn:
Design rewards that trigger dopamine, not dependency. Micro-wins, visual progress bars, and dynamic incentives create flow — the same psychology that makes a concert crowd sing in unison.
Explore how Indonesia’s top digital bank choreographed engagement.
Act III – The Costume Change: When Loyalty Becomes Lifestyle
How Do Show-Brands Reinvent Themselves Without Losing the Crowd?
Every performer knows the power of a wardrobe change. In loyalty, it’s reinvention — shifting from static rewards to emotional storytelling.
A luxury mall group across Southeast Asia did exactly that. With 1.8 million members but stagnant engagement, they used Perx’s No-Code Builder to weave gamified mechanics into every shopping experience — Spin-the-Wheel, Geo-Fenced Rewards, Group Shopping Bonuses.
- $1.4 million incremental spend in just 29 days
- 76% earn-to-burn ratio
- Sustained $48–$71 million monthly spend even with fewer active rules
What Loyalty Leaders Can Learn:
Customers evolve; your loyalty strategy should too. Segment, personalize, and stage experiences like a setlist — different moods for different audiences. Because in retail, just like on stage, relevance is the new glamour.
Read how this Southeast Asian mall made engagement fashionable again.
Act IV – The World Tour: Scaling Engagement Across Borders
How Do Show-Brands Keep the Same Energy in Every Market?
A true Show-Brand performs flawlessly whether it’s Cape Town, Jakarta, or Singapore. The choreography changes; the connection stays the same.
South Africa’s leading bank turned its mobile app into an engagement arena with Perx Connect+. By mixing progress mechanics with personalized triggers, it reached show-stopping scale:
- 14 million customers
- 8.2 million transactions across 85 campaigns
- $67.9 million in transaction value
- 37% MAU ratio, 1.2× ROI within seven months
Meanwhile, Singapore’s top telco transformed its loyalty program into a daily game night.
- 19 million games played
- 1.12 million players
- 85% returning users, 100% campaign completion rate
What Loyalty Leaders Can Learn:
Scalability doesn’t mean sameness. Use modular campaign design and Perx’s Analytics Suite to localize engagement while keeping the emotional rhythm intact.
See how Africa’s top bank hit the right notes.Act V – The Ballad: Designing for Devotion, Not Discounts
What Happens When Loyalty Becomes a Lifestyle Soundtrack?
Every concert slows for the ballad — the emotional heartbeat.
For Show-Brands, this is where transactional loyalty transforms into lifelong devotion.
A global insurer with 26 million policyholders used Perx Rewards & Merchants Management to link behavior and benefit. Customers earned instant rewards for actions like submitting wellness data or exploring new coverage options.
- Real-time engagement across channels
- Double-digit ROI on campaign spend
- Cross-sell and upsell built into daily activity loops
What Loyalty Leaders Can Learn:
The strongest relationships aren’t bought — they’re built through shared progress. Integrate your loyalty triggers into your customers’ real lives: health, travel, payments, play.
That’s not marketing. That’s memory-making.
Encore: From Show-Brand to Showbrand
Here’s the twist every great performance deserves. At first, we called them Show-Brands — the brands that don’t just market; they perform.
But when the spotlight hits and the curtain falls, they become something bigger: the Showbrand.
A single word. A single movement. A new category of loyalty leaders who understand that:
- Engagement is choreography.
- Rewards are rhythm.
- And loyalty is the longest-running show in business.
So ask yourself — is your brand still rehearsing campaigns, or are you ready to headline your own loyalty era? Take the stage with Perx.
Epilogue: What is a Show-Brand?
/ˈʃoʊ brand/ noun
- A brand that performs for its customers — transforming every interaction into a staged experience of value, emotion, and surprise.
- A company that uses behavioral design, gamified engagement, and AI-powered personalization to turn everyday transactions into repeat habits.
- (Perx terminology) The modern evolution of loyalty marketing, where rewards become rhythm, and engagement becomes entertainment.
Example:
“With Perx Connect+, the bank evolved from a traditional loyalty program into a true Show-Brand – one that performs, not just promotes.”
In 2025, the Show-Brand is redefining loyalty. The curtain rises, lights flare — and engagement takes the stage. But this isn’t a concert — it’s your customer engagement strategy. In 2025, loyalty isn’t a backstage pass. It’s the main stage, where every campaign, reward, and nudge becomes part of a live experience.
Enter the Show-Brand – a brand that performs.
A Show-Brand doesn’t talk to customers; it choreographs interactions that make them feel like part of the act. Every notification is a verse. Every redemption is a chorus. Every returning user? An encore. At Perx, we call this evolution the Show-Brand Effect – the shift from transactional loyalty to behavioral loyalty powered by emotion, repetition, and reward design. And just like a headlining tour, it unfolds in five unforgettable acts.
Act I - The Audition: Turning First-Time Customers Into Fans
How Do You Make Loyalty Love at First Sight?
Every Show-Brand starts with an audition – that first experience that makes someone go, “I want more.”
When Singapore’s top neo bank launched its “Refer & Win a Trip to Bali” campaign, powered by Perx Connect+ Campaigns Builder, it wasn’t offering a gimmick. It was staging a premiere.
- 25,200 referrals in 60 days
- 1.5 million transactions
- Customer acquisition cost cut from $303 to $9
- 2× ROI compared to industry averages
The bank didn’t just build a user base — it built a fanbase.
How Do You Make Loyalty Love at First Sight?
Every Show-Brand starts with an audition – that first experience that makes someone go, “I want more.” When Singapore’s top neo bank launched its “Refer & Win a Trip to Bali” campaign, powered by Perx Connect+ Campaigns Builder, it wasn’t offering a gimmick. It was staging a premiere.- 25,200 referrals in 60 days
- 1.5 million transactions
- Customer acquisition cost cut from $303 to $9
- 2× ROI compared to industry averages
Act II – The Choreography: Designing Behavioral Triggers That Keep the Beat
What Makes Customers Come Back for the Next Show?
The secret isn’t points. It’s progress. Show-Brands create behavioral triggers that make engagement addictive, not forced. In Indonesia, a leading digital bank worked with Perx to turn spending into a rhythm. Using Perx’s Rules Engine, it rewarded every transaction above IDR 10,000, transforming ordinary payments into applause moments.- 13.4 million triggers activated
- $599 million in customer spend
- 67% higher average spend than the national rate
- 55% earn-to-burn ratio — proof of emotional reward value
Act III – The Costume Change: When Loyalty Becomes Lifestyle
How Do Show-Brands Reinvent Themselves Without Losing the Crowd?
Every performer knows the power of a wardrobe change. In loyalty, it’s reinvention — shifting from static rewards to emotional storytelling. A luxury mall group across Southeast Asia did exactly that. With 1.8 million members but stagnant engagement, they used Perx’s No-Code Builder to weave gamified mechanics into every shopping experience — Spin-the-Wheel, Geo-Fenced Rewards, Group Shopping Bonuses.- $1.4 million incremental spend in just 29 days
- 76% earn-to-burn ratio
- Sustained $48–$71 million monthly spend even with fewer active rules
Act IV – The World Tour: Scaling Engagement Across Borders
How Do Show-Brands Keep the Same Energy in Every Market?
A true Show-Brand performs flawlessly whether it’s Cape Town, Jakarta, or Singapore. The choreography changes; the connection stays the same. South Africa’s leading bank turned its mobile app into an engagement arena with Perx Connect+. By mixing progress mechanics with personalized triggers, it reached show-stopping scale:- 14 million customers
- 8.2 million transactions across 85 campaigns
- $67.9 million in transaction value
- 37% MAU ratio, 1.2× ROI within seven months
- 19 million games played
- 1.12 million players
- 85% returning users, 100% campaign completion rate
Act V – The Ballad: Designing for Devotion, Not Discounts
What Happens When Loyalty Becomes a Lifestyle Soundtrack?
Every concert slows for the ballad — the emotional heartbeat. For Show-Brands, this is where transactional loyalty transforms into lifelong devotion. A global insurer with 26 million policyholders used Perx Rewards & Merchants Management to link behavior and benefit. Customers earned instant rewards for actions like submitting wellness data or exploring new coverage options.- Real-time engagement across channels
- Double-digit ROI on campaign spend
- Cross-sell and upsell built into daily activity loops
Encore: From Show-Brand to Showbrand
Here’s the twist every great performance deserves. At first, we called them Show-Brands — the brands that don’t just market; they perform. But when the spotlight hits and the curtain falls, they become something bigger: the Showbrand. A single word. A single movement. A new category of loyalty leaders who understand that:- Engagement is choreography.
- Rewards are rhythm.
- And loyalty is the longest-running show in business.
- A brand that performs for its customers — transforming every interaction into a staged experience of value, emotion, and surprise.
- A company that uses behavioral design, gamified engagement, and AI-powered personalization to turn everyday transactions into repeat habits.
- (Perx terminology) The modern evolution of loyalty marketing, where rewards become rhythm, and engagement becomes entertainment.
In 2025, the Show-Brand is redefining loyalty. The curtain rises, lights flare — and engagement takes the stage. But this isn’t a concert — it’s your customer engagement strategy. In 2025, loyalty isn’t a backstage pass. It’s the main stage, where every campaign, reward, and nudge becomes part of a live experience.
Enter the Show-Brand – a brand that performs.
A Show-Brand doesn’t talk to customers; it choreographs interactions that make them feel like part of the act. Every notification is a verse. Every redemption is a chorus. Every returning user? An encore.
At Perx, we call this evolution the Show-Brand Effect – the shift from transactional loyalty to behavioral loyalty powered by emotion, repetition, and reward design.
And just like a headlining tour, it unfolds in five unforgettable acts.
Act I – The Audition: Turning First-Time Customers Into Fans
How Do You Make Loyalty Love at First Sight?
Every Show-Brand starts with an audition – that first experience that makes someone go, “I want more.” When Singapore’s top neo bank launched its “Refer & Win a Trip to Bali” campaign, powered by Perx Connect+ Campaigns Builder, it wasn’t offering a gimmick. It was staging a premiere.- 25,200 referrals in 60 days
- 1.5 million transactions
- Customer acquisition cost cut from $303 to $9
- 2× ROI compared to industry averages
Act II – The Choreography: Designing Behavioral Triggers That Keep the Beat
What Makes Customers Come Back for the Next Show?
The secret isn’t points. It’s progress. Show-Brands create behavioral triggers that make engagement addictive, not forced. In Indonesia, a leading digital bank worked with Perx to turn spending into a rhythm. Using Perx’s Rules Engine, it rewarded every transaction above IDR 10,000, transforming ordinary payments into applause moments.- 13.4 million triggers activated
- $599 million in customer spend
- 67% higher average spend than the national rate
- 55% earn-to-burn ratio — proof of emotional reward value
Act III – The Costume Change: When Loyalty Becomes Lifestyle
How Do Show-Brands Reinvent Themselves Without Losing the Crowd?
Every performer knows the power of a wardrobe change. In loyalty, it’s reinvention — shifting from static rewards to emotional storytelling. A luxury mall group across Southeast Asia did exactly that. With 1.8 million members but stagnant engagement, they used Perx’s No-Code Builder to weave gamified mechanics into every shopping experience — Spin-the-Wheel, Geo-Fenced Rewards, Group Shopping Bonuses.- $1.4 million incremental spend in just 29 days
- 76% earn-to-burn ratio
- Sustained $48–$71 million monthly spend even with fewer active rules
Act IV – The World Tour: Scaling Engagement Across Borders
How Do Show-Brands Keep the Same Energy in Every Market?
A true Show-Brand performs flawlessly whether it’s Cape Town, Jakarta, or Singapore. The choreography changes; the connection stays the same. South Africa’s leading bank turned its mobile app into an engagement arena with Perx Connect+. By mixing progress mechanics with personalized triggers, it reached show-stopping scale:- 14 million customers
- 8.2 million transactions across 85 campaigns
- $67.9 million in transaction value
- 37% MAU ratio, 1.2× ROI within seven months
- 19 million games played
- 1.12 million players
- 85% returning users, 100% campaign completion rate
Act V – The Ballad: Designing for Devotion, Not Discounts
What Happens When Loyalty Becomes a Lifestyle Soundtrack?
Every concert slows for the ballad — the emotional heartbeat. For Show-Brands, this is where transactional loyalty transforms into lifelong devotion. A global insurer with 26 million policyholders used Perx Rewards & Merchants Management to link behavior and benefit. Customers earned instant rewards for actions like submitting wellness data or exploring new coverage options.- Real-time engagement across channels
- Double-digit ROI on campaign spend
- Cross-sell and upsell built into daily activity loops
Encore: From Show-Brand to Showbrand
Here’s the twist every great performance deserves. At first, we called them Show-Brands — the brands that don’t just market; they perform. But when the spotlight hits and the curtain falls, they become something bigger: the Showbrand. A single word. A single movement. A new category of loyalty leaders who understand that:- Engagement is choreography.
- Rewards are rhythm.
- And loyalty is the longest-running show in business.
- A brand that performs for its customers — transforming every interaction into a staged experience of value, emotion, and surprise.
- A company that uses behavioral design, gamified engagement, and AI-powered personalization to turn everyday transactions into repeat habits.
- (Perx terminology) The modern evolution of loyalty marketing, where rewards become rhythm, and engagement becomes entertainment.
How does Perx keep gamified elements fresh and engaging for users over time?
Perx’s product team actively follows trends, especially beyond the banking sector, to introduce innovative game types regularly—sometimes bi-weekly or monthly. This frequent release schedule is designed to keep users engaged. Additionally, Perx’s gamification tools are highly customizable, allowing teams to modify game visuals, themes, or assets to align with specific events, seasons, or holidays, adding a fresh appeal to campaigns.
Who issues the loyalty points, and how does the bank fit into this process?
The bank is central to managing and issuing loyalty points in collaboration with merchants. Through a network of merchant partners, the bank creates a merchant catalog and loyalty schemes tailored to each partner. The Perx platform supports the bank in defining and setting up these loyalty points, allowing easy configuration of rewards, discounts, and multipliers as part of a cohesive loyalty ecosystem involving both the bank and its merchant partners.
Is gamification applicable to all personal finance management (PFM) features?
Gamification can enhance various PFM features, such as tracking carbon footprint, budgeting, and savings goals. As long as there’s a relevant audience and a concept of measurable progress, Perx can gamify the feature, allowing users to interact in a way that aligns with their goals (like saving or reducing their carbon footprint). This flexibility makes gamification adaptable across different personal finance areas.
How can data analytics and predictions benefit customers and merchants on a mobile money platform?
Data analytics enables hyper-segmentation, identifying unique customer needs and preferences. This information fuels experimentation, allowing for A/B testing and optimized gamified journeys. Predictive insights from analytics can tailor the gamification experience, helping users feel engaged in ways that are personally relevant, enhancing both customer satisfaction and merchant outcomes.
Can loyalty points be used with any merchant?
Loyalty points on the Perx platform offer flexibility, enabling customers to redeem points across various merchants or for specific rewards. Points can be applied for cash back, in-house product discounts, or transferred to other programs like frequent flyer miles. Perx supports point-of-sale (POS) integration, allowing customers to redeem points seamlessly at checkout, enhancing convenience and incentivizing loyalty across different participating merchants.
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John Doe
Designer
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An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
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