Retail in 2025: Why Gamification and No-Code Are the New Must-Haves

Transform Purchases into Engaging Moments that Keep Customers Coming Back n

Gillian Setiawan

CX Consultant | Mar 03, 2025

How do you keep customers engaged when distractions are everywhere?

Brands today aren’t just competing on price or selection — they’re competing for attention. With shorter attention spans and higher customer expectations, traditional loyalty tactics are no longer enough.

Gamified campaigns are changing the game, turning passive shoppers into active participants while boosting revenue, retention, and long-term loyalty. With no-code solutions, brands can launch dynamic campaigns instantly, removing technical roadblocks and accelerating engagement strategies.

The Power of Gamified Retail Experiences

Gamification transforms retail from a series of transactions into an interactive, relationship-driven experience.

Imagine a world where customers unlock surprise deals, collect digital stamps, and complete personalized challenges to earn rewards. These elements don’t just enhance the shopping experience — they make it immersive and memorable.

Why Gamification Works

Gamification isn’t just about adding fun elements to products or services; it’s deeply rooted in behavioral psychology, leveraging cognitive biases to drive customer engagement and loyalty.

Commitment and Consistency:
Once individuals commit to a small action, they’re more likely to continue in a consistent manner. Gamified systems often start with simple tasks, gradually leading users to more complex challenges, thereby maintaining engagement.

For example, a digital bank in Singapore utilized stamp campaigns powered by Perx to encourage customers to use their cards for everyday transactions. By rewarding actions like referrals and daily purchases, the bank generated a minimum of $6.6 million in six months, achieving a 70% average campaign engagement rate per user.
Ben Franklin Effect:
This phenomenon suggests that individuals who do favors for someone are more likely to develop positive feelings toward them. Gamified systems tap into this bias by incorporating feedback surveys and tasks that solicit user input. Engaging customers in this manner makes them feel valued and more connected to the brand.

Perx clients, for example, launch campaigns that collect feedback and preferences, obtaining first-party data while demonstrating that customer opinions are valued. Rewarding participation fosters deeper loyalty and long-term engagement.
Loss Aversion:
The fear of losing is a stronger motivator than the joy of gaining. Gamified systems take advantage of this bias by creating scenarios where users risk losing points, streaks, or rewards if they don’t act. This psychological trigger keeps customers engaged and nudges them toward consistent participation.

For example, the largest bank in the Philippines leveraged Perx’s gamified strategies to encourage customers to redeem loyalty points for vouchers from partner merchants. By framing the redemption as a limited-time opportunity, customers were driven by the fear of missing out, resulting in a 32% earn-burn ratio — well above the industry average.

By understanding and integrating these cognitive biases into gamification strategies, you can create compelling experiences that not only engage but also build lasting relationships with your customers.

Ready to see how leading brands are using gamified campaigns to drive serious results in 2025?

We’ve compiled the best strategies, campaign types, and real-world success stories into a comprehensive guide to help you unlock customer loyalty at scale. Whether you’re in retail, banking, or telecom—gamification is the tool that turns fleeting attention into meaningful engagement.

Download our free eBook, “Game On: Mission Loyalty,” and launch your customer engagement strategy to new heights.