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Perx and Jenius Win at the 2025 MARKETECH APAC Marketing Technology Awards
From launch to recognition: redefining digital banking engagement in Indonesia.
Perx Technologies and Jenius, part of SMBC Indonesia, have been recognized at the MARKETECH APAC Marketing Technology Awards 2025, taking home three major honors celebrating innovation in customer engagement and gamification.
Perx earned Gold for Best Customer Engagement Platform and Silver for Best Gamification Platform, while Jenius, powered by Perx, received Bronze for Best Use of Customer Engagement Platform for its groundbreaking Yay Points for All initiative.
Building on a Shared Vision
When Jenius first partnered with Perx in 2024, the mission was clear: to bring joy, ease, and a sense of play to mobile-first banking. Together, they set out to transform how Indonesia’s digital-savvy customers experience finance – turning everyday transactions into fun, rewarding, and habit-forming interactions.
Since launch, that vision has grown into a full-fledged engagement ecosystem that personalizes experiences for every customer segment – from new users exploring their first savings goal to seasoned spenders optimizing rewards. Powered by the Perx Loyalty Engagement Platform, each in-app interaction – every tap, transfer, and transaction – can now trigger instant Yay Point rewards through Perx’s real-time rules engine and no-code campaign builder.
“Jenius is committed to delivering life-finance solutions for the digital-savvy. Partnering with Perx helped bring that vision to life through Yay Points, combining gamified rewards with behavioral design. This recognition is more than just an award; it’s a testament to how thoughtful engagement fosters genuine relationships. Together with Perx, we’re excited to keep shaping the future of digital banking through more meaningful innovations for the digital savvies.”
Turning Everyday Banking into Meaningful Experiences
Through personalized, behavior-led engagement campaigns, Jenius has transformed its customer relationships – from functional to emotional. Users now interact more frequently with their app, explore a wider range of banking features, and develop healthier financial habits along the way.
The collaboration has led to millions of customer interactions, measurable increases in engagement and retention, and a stronger connection between financial well-being and lifestyle. What started as a loyalty initiative has evolved into a living engagement engine – continuously learning, adapting, and rewarding.
From Launch to Recognition
The MARKETECH APAC wins mark a milestone in the Jenius–Perx partnership — a testament to how fast innovation can scale when purpose meets design. What began as a new approach to customer engagement has become an award-winning example of how banks can move beyond points and cashback to create human, experience-led loyalty.
Explore how Perx can help your brand reimagine engagement. Book a demo.
FAQs
What is Yay Points for All?
A gamified rewards program that turns daily banking actions into instant, meaningful rewards using the Perx Loyalty Engagement Platform. Learn more about Jenius’ program here.
How does it work?
Perx’s real-time rules engine triggers personalized Yay Points for behaviors like payments, savings, and investments—transforming routine transactions into habits.
Why is this collaboration significant?
It demonstrates how digital banks can go beyond traditional rewards to create lifestyle-driven engagement that drives retention, product adoption, and customer satisfaction.
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An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
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Perx Technologies Pte Ltd
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An ISO/IEC27001:2013 and ISO 27018:2019 compliant cloud solution
An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
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