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ACQUIRE & ACTIVATE

Offer Seamless Engagement via Omnichannel Approaches

Being available in an omnichannel approach provides a seamless experience across multiple touchpoints, allowing for customers to engage with a brand in a way that is most convenient and comfortable for them.

Amrith G, SVP, Marketing & Customer Analytics

Journey Popularity Index: 

The Rationale

Omnichannel approaches acknowledge and respect customer preferences, empowering them to choose how and when they want to engage with a brand. By ensuring accessibility and seamlessness, businesses increase the likelihood of customer initiation and engagement, ultimately driving activation.

The Benefits

An omnichannel approach ensures that potential customers can discover and interact with the brand through various channels, providing them with a unified experience that builds trust and reliability. It increases accessibility, making it more likely that they will initiate contact and take the desired actions that drive activation.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Customer Base: > 50k user base
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Heightened accessibility, trust, and acquisitions

Discovery

Benjamin aims to grow his business online and is currently searching for loan options

1

Lead-Generation

He discovers the Prospera Bank app, downloads it, and explores further details about the loan

2

Sign up

After checking all the offers, he identifies a suitable one and applies for it

CUSTOMER ACQUIRED

3

Acquisition

Benjamin considers the invitation and promptly registers to become part of the community

4

In-App Notification

Benjamin clicks on the notification to participate

CUSTOMER ACTIVATED

5

Gamified Reward

Playing the spin the wheel contest he earns exclusive access to community offers

6

Instant Gratification

Benjamin is thrilled by business-related offers, picks a delivery service deal, and looks to connect with Prospera Bank

CUSTOMER ACTIVATED

7

Referral Campaign

Benjamin feels happy about the community services and wants to invite his other business friends to join

8

New Acquisition

His referral joins the community and enjoys the community benefits

NEW USER GROWTH

9

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