ACQUIRE & ACTIVATE

Boost Acquisition Efforts with Geo-Location Technology

By enabling businesses to deliver highly targeted and contextually relevant experiences, geo-location technology helps to attract new customers into stores. This eases the overall customer acquisition process.

Elia Wagner, Principal Solution Consultant

Journey Popularity Index:

The Rationale

The relevance attained via geo-location boosts the likelihood of customers taking specific actions that drive activation. Such technology leverages real-world contexts to provide more personalized, convenient, and appealing experiences for potential customers, thus facilitating their acquisition and activation.

The Benefits

By utilizing geo-location technology, companies can send location-specific promotions, offers, and information, effectively capturing customer attention and driving their initial engagement. When used effectively, this establishes a strong foundation for ongoing engagement.

Ideally Suited For

Industry: Telecom, Banking, Large-Retail
Mobile app: Yes
Existing Loyalty program: Not a must
Drive Multi-Actions: Yes

Key Performance Indicators

Enhanced messaging relevance, customer acquisition, and customer engagement

Push Notification
Quest Campaign
Geo-Tagging
Loyalty-Points Reward
Points-Based Purchase
Points-Based Discount

Push Notification

As Elena returned from her office on Friday, she passed by the Basket Grocer store. Elena receives a notification about the offer.

Quest Campaign

With the personalized recommended offer, Elena immediately rushes to the store to avail the offer.

CUSTOMER ACQUIRED

Geo-Tagging

Elena enters Basket Grocer and checks-in

Loyalty-Points Reward

As a reward, she receives 1.5x points on the purchase.

Points-Based Purchase

On her next visit to Basket Grocer, Elena is prompted to use/burn points at checkout to partially offset the purchase.

CUSTOMER ACTIVATED

Points-Based Discount

She uses her points and feels satisfied with the discount

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