An ISO/IEC27001:2013 and ISO 27018:2019 certified cloud solution
Elevating Customer Connections Through Gamified Experiences
Redefining Loyalty with Gamification and Behavioral Intelligence
Behavioural Loyalty Platform
Loyalty.
Measured
in Profit.
From acquisition to lifetime value – Every customer action mapped to a hard financial result.
Elevating Customer Connections Through Gamified Experiences
Redefining Loyalty with Gamification and Behavioral Intelligence
Behavioural Loyalty Platform
Loyalty.
Measured in Profit.
Measured in Profit.
From acquisition to lifetime value – Every customer action mapped to a hard financial result.
Elevating Customer Connections Through Gamified Experiences
Redefining Loyalty with Gamification and Behavioral Intelligence
Elevating Customer Connections Through Gamified Experiences
Redefining Loyalty with Gamification and Behavioral Intelligence
Elevating Customer Connections Through Gamified Experiences
Redefining Loyalty with Gamification and Behavioral Intelligence
Elevating Customer Connections Through Gamified Experiences
Redefining Loyalty with Gamification and Behavioral Intelligence
Elevating Customer Connections Through Gamified Experiences
Redefining Loyalty with Gamification and Behavioral Intelligence
Topline Revenue
$
0
B
Net-New Customers
0
M
Platform ROI
0
x
Brand Interactions
0
+
Markets Served
0
+
Trusted by leading enterprises globally
What Perx delivers
Engineer the behaviour.
Own the outcome.
Own the outcome.
Perx is the Behavioural Loyalty Platform built for banks, insurers, and fintechs. We engineer the customer behaviours that grow revenue,
cut acquisition costs, and compound lifetime value – not merely with points, but with AI-driven behavioural science.
33
x
Turn your existing customers into your cheapest acquisition channel.
Referral mechanics, social sharing, and gamified sign-up journeys reduce CAC versus paid ads – leveraging social trust that no ad spend can replicate.
- Gamified referral programmes with attributed deep-links
- Social sharing engine – every customer win becomes a brand impression
- Viral sign-up journeys that turn members into a sales force
2.8
x
Reactivate dormant users faster with AI-triggered win-back mechanics.
Always-on journeys fire at the right moment, not on a schedule. AI detects disengagement signals up to 30 days before lapse and acts before the customer is gone.
- AI churn prediction with revenue-at-risk per customer
- Automated win-back campaigns – no manual briefing required
- Personalised quests to drive multi-step re-engagement
$
446
Generate $446 in incremental spend per rule triggered.
Precision incentive logic ensures every promotional dollar drives a profitable behaviour. No rule fires unless commercially validated – no underperforming rule runs undetected.
- AI-governed transaction rules – hyper-granular, always validated
- Dynamic multipliers deployed at peak revenue moments
- Reward cost stays at 0.6–2.1% of total transaction value
72
%
Reduce churn 18–36%. Build habits, not just transactions.
AI-automated tier progression, streaks, and precision nudges keep your best customers coming back and spending more. Higher-tier members are your lowest churn risk.
- 72% returning customer rate via AI tier-progression loops
- Churn reduced 18–36% across neo-bank deployments
- CLTV compounds with every campaign cycle
Acquire
Activate
Monetize
Retain & GrowAcquire
33
x
Turn your existing customers into your cheapest acquisition channel.
Referral mechanics, social sharing, and gamified sign-up journeys reduce CAC versus paid ads – leveraging social trust that no ad spend can replicate.
- Gamified referral programmes with attributed deep-links
- Social sharing engine – every customer win becomes a brand impression
- Viral sign-up journeys that turn members into a sales force
Activate
2.8
x
Generate $446 in incremental spend per rule triggered.
Always-on journeys fire at the right moment, not on a schedule. AI detects disengagement signals up to 30 days before lapse and acts before the customer is gone.
- AI churn prediction with revenue-at-risk per customer
- Automated win-back campaigns – no manual briefing required
- Personalised quests to drive multi-step re-engagement
Monetize
$
446
Generate $446 in incremental spend per rule triggered.
Precision incentive logic ensures every promotional dollar drives a profitable behaviour. No rule fires unless commercially validated – no underperforming rule runs undetected.
- AI-governed transaction rules – hyper-granular, always validated
- Dynamic multipliers deployed at peak revenue moments
- Reward cost stays at 0.6–2.1% of total transaction value
Retain & Grow
72
%
Reduce churn 18–36%. Build habits, not just transactions.
AI-automated tier progression, streaks, and precision nudges keep your best customers coming back and spending more. Higher-tier members are your lowest churn risk.
- 72% returning customer rate via AI tier-progression loops
- Churn reduced 18–36% across neo-bank deployments
- CLTV compounds with every campaign cycle
Unleash your engagement superpowers
Supercharge customer acquisition
with gamified micro-experiences
- Go beyond clicks and opens to drive new user sign-ups
- Gamify social media acquisition campaigns
- Boost referral programs with instant rewards
Energizing inactive users with
proven activation mechanics
- Trigger inactive users with ‘always-on’ reactivation campaigns
- Drive double-digit engagement rates with hyper-personalization
- Launch quest-based journeys to drive multiple customer actions
Influence user behaviour to
monetize customer actions
- Launch incentive based campaigns to drive in-app transactions
- Roll out dynamic leaderboards to spark peer-to-peer competition
- Boost loyalty transactions with an advanced rules engine
Drive double-digit user growth
and curb customer churn
- Offer an in-app marketplace to gain a competitive edge
- Launch reward catalog with deals exclusive to your brand
- Segment your customer base and deploy tailored campaigns based on in-app behavior.
Supercharge customer acquisition
with gamified micro-experiences
- Go beyond clicks and opens to drive new user sign-ups
- Gamify social media acquisition campaigns
- Boost referral programs with instant rewards
Energizing inactive users with
proven activation mechanics
- Trigger inactive users with ‘always-on’ reactivation campaigns
- Drive double-digit engagement rates with hyper-personalization
- Launch quest-based journeys to drive multiple customer actions
Influence user behaviour to
monetize customer actions
- Launch incentive based campaigns to drive in-app transactions
- Roll out dynamic leaderboards to spark peer-to-peer competition
- Boost loyalty transactions with an advanced rules engine
Drive double-digit user growth
and curb customer churn
- Offer an in-app marketplace to gain a competitive edge
- Launch reward catalogues with deals exclusive to your brand
- Segment your customer base and deploy tailored campaigns based on in-app behaviour.
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The Perx Loyalty Stack
One stack. Every customer moment. All mapped to profit.
Six modules built for BFSI rigour and fintech speed. Modular by design —
plug in what you need, start where it makes sense, scale from there.
plug in what you need, start where it makes sense, scale from there.
AI-Powered
Engagement Engine
Beyond earn-and-burn. Points, tiers, and rewards that create psychological lock-in and daily habit.
AI-Powered
Merchant Engine
One hub. Every partner. Thousands of rewards ready from day one — zero merchant lag.
AI-Powered
Behaviour Engine
Engineer the habit. Own the customer. Psychology-led mechanics — quests, streaks, gamification — at enterprise scale.
AI-Powered
Campaign Engine
Stop building campaigns. Start approving them. AI generates the brief, your team approves and launches.
Ecosystem
Insights Engine
Loyalty measured in revenue. Every metric mapped to a P&L outcome — not a vanity dashboard.
Expert-Led
Professional Services
Software is half the battle. Strategic oversight, guided implementation, and BFSI expertise — from day one and beyond.
Bank-grade security · ISO/IEC 27001 · GDPR Compliant · On-premise available · No rip-and-replace required
Industry-recognised. Client-validated.
Results that show up on the P&L.
Not engagement dashboards — hard financial outcomes from real BFSI deployments.
SUCCESS STORY
330K new customers
in 4 weeks
in 4 weeks
Pioneering digital native bank acquires, engages and grows at lightning speed.
500+
micro-experiences deployed
240M
customer-brand interactions
SUCCESS STORY
25X ROI in
100 days
100 days
Leading telecom serving 90M customers boosts customer actions through gamification.
510%
growth in app MAUs
$1.3M
in incremental
revenue in 100 days
revenue in 100 days
SUCCESS STORY
15M brand interactions created
Leading bank engages 4M+ customers with 15M interactions in one year.
25%
growth in app MAU
221K
additional customer
actions and interactions
actions and interactions
SUCCESS STORY
Over $18M in incremental revenue
Leading bank increases overseas spending by high-end credit card customers.
4x
return on investment
4.8M
brand touchpoints
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Perx Unscripted
Loyalty. Profit. Unfiltered.
Real conversations with BFSI leaders on turning engagement into revenue.
Architecture
Plug in. Go live. Start compounding.
Bank-grade security. API-first architecture.
Integrates with your existing stack — no rip-and-replace required.
Integrates with your existing stack — no rip-and-replace required.
CRM, CDP & CEPs
& more
You can integrate with any customer relationship management tool, customer data platform, or customer engagement platforms, using our endpoints, rather than your own integration layer. With those, you can create targeted personalized promotions in no time.
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Marketing Automation
& more
Integrate with marketing automation tools to segment audiences, prepare and share push notifications, and activate cross channel optimizations for your sales and marketing efforts. Extend your campaigns to drive real results!.
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Data & Analytics
& more
Boost your marketing and campaign strategies with data-backed decisions. Turn your stagnant data into insights from data in motion natively integrated to help you improve data quality, discover new audiences, and sync behavioral data across your stack.
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CRM, CDP & CEPs
&more
Connect any CRM or customer data platform via secure, headless API endpoints. Create targeted personalised promotions without rebuilding your existing infrastructure.
Marketing Automation
&more
Integrate with your marketing automation stack to segment audiences, trigger omni-channel journeys, and extend campaigns that drive measurable revenue results.
Data & Analytics
&more
Push behavioural data to BigQuery, Tableau, or any BI tool. Clean, unaggregated zero-party data that feeds your models — or use our Insights Engine out of the box.
What clients say
You’re in good company
With over 2 million games played and nearly 3,000 rewards redeemed monthly, over 70% of our engagement comes from returning users each year.
– Jowelle Lee
Loyalty Manager, CLM
StarHub
One of our key enablers to achieve our customer acquisition targets through gamified engagements that deliver relevant & personalised rewards for customer actions
Ming Chen
General Manager Digital & Strategy
Commonwealth Bank
The platform helps drive more meaningful customer engagements, enhance stickiness, improve NPS & thus increasing revenue incrementally for our brand
Maneesh Varma
Vice President Marketing
StarHub
The platform has enabled us to create an instantly rewarding digital banking experience. Perx is deepening our relationship with our customers through an immersive and rewarding user experience
James Ong
Chief Commercial Officer
Trust Bank
Our partnership with Perx was deeply influenced by their standout experience in banking and progressive customer engagement and monetization platform.
Our partnership with Perx was deeply influenced by their standout experience in banking and progressive customer engagement and monetization platform.
We see Perx not just as a service provider but as a key partner whose platform will enrich our digital banking services, offering our customers a genuinely rewarding experience.
Zein Malhas
CEO
Blink by Capital Bank
Perx is set to supercharge our customer loyalty and engagement programs for our award-winning Care+ mobile app. Perx will help us drive positive customer behaviour with a purpose and for social good
Johan Johar
Chief Strategy Officer
Progresif
Since gamifying our rewards program, engagement on the app has soared, with 92K interactions just days after launch, showing customer appreciation for the new perks. Thanks to Perx Technologies for their work on hi!App’s gamified rewards.
Warren Woo
Director, Digital Platforms
Singtel
Perx delivers exceptional expertise, responsiveness, and problem-solving, consistently exceeding expectations. A trusted partner for impactful engagement and rewards programs.
Aaron
Chia
Head of Rewards
UOB Bank
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FAQs
Common questions.
What is a Behavioural Loyalty Platform?
A Behavioural Loyalty Platform engineers the customer behaviours that lead to transactions — not just reward them after the fact. Perx combines real-time AI, behavioural science, and gamified mechanics to drive CLTV, reduce CAC, and produce revenue that shows on the P&L.
How does Perx increase customer lifetime value?
By engineering habits. AI-timed tier progression, streaks, and precision incentives increase the frequency and value of every customer interaction — compounding CLTV without compounding costs.
Is Perx a no-code platform?
Yes. Marketing teams launch campaigns, adjust rules, and build journeys in hours — no IT ticket required. Self-onboarding tools mean your first campaign can go live in days, not months.
How fast can we go live?
Most teams ship their first campaigns within days using the no-code builder. Complex enterprise programmes can be phased without re-platforming — launch in weeks, not years.
Does Perx work for telcos and other industries?
Perx is purpose-built for BFSI, with deep expertise in banking, insurance, and fintech. We also have proven deployments in telco and retail for enterprises that want the same behavioural rigour in their sector.
How does Perx handle security and compliance?
A Behavioural Loyalty Platform engineers the customer behaviours that lead to transactions — not just reward them after the fact. Perx combines real-time AI, behavioural science, and gamified mechanics to drive CLTV, reduce CAC, and produce revenue that shows on the P&L.
10 billion interactions.
One platform.
Topline Revenue
$
0
B
Net-New Customers
0
M
Platform ROI
0
X
The BFSI enterprises that made this happen didn’t use a points platform.
They used Perx.
They used Perx.