a virtual fireside chat with leading Singapore telco,

The Importance of Deploying a Mobile-first Engagement Strategy

On-Demand Webinar

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COVID-19 has caused businesses to rethink how they interact with their customers in a world that is increasingly mediated by screens. As customers turn to smartphones for everyday needs, ‘mobile’ has become a critical cog in the customer engagement toolkit.

StarHub – Singapore’s 2nd largest telco has embraced this challenge head-on. Catch StarHub’s change agent and VP of Customer Lifecycle Mgmt, Maneesh Varma talk about

  • Piloting a dynamic, lifestyle-led customer engagement strategy
  • Building customer stickiness through personalized rewards
  • Leveraging gamification as a catalyst for customer loyalty

COVID-19 has caused businesses to rethink how they interact with their customers in a world that is increasingly mediated by screens. As customers turn to smartphones for everyday needs, ‘mobile’ has become a critical cog in the customer engagement toolkit.

In this webinar, catch StarHub’s change agent and VP of Customer Lifecycle Mgmt, Maneesh Varma talk about

  • Piloting a dynamic, lifestyle-led customer engagement strategy
  • Building customer stickiness through personalized rewards
  • Leveraging gamification as a catalyst for customer loyalty

Speakers

Maneesh Varma
VP, Customer Lifecycle Mgmt
StarHub

Anna Gong
CEO & Founder
Perx Technologies

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