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Rules Engine

Define anything, customize everything - a robust rules engine that puts your customer engagement initiatives on steroids.

Effectively influence and trigger customer actions

Dare to venture beyond the usual stopovers of opens, clicks and likes? Perx’s robust rules engine enables you to customize every milestone in a customer journey to drive actions that matter

Masterfully craft engaging mobile-first journeys by chaining and transforming customers actions into unique rules and journey milestones
Interlink bespoke rewards, loyalty mechanics, and gamified engagements from a single screen to deliver a 360-degree experience to the customer

Automate engagement triggers

Spend more time conceptualizing exciting engagement campaigns, and automate the rest. Trigger automated custom events that span across campaigns, game mechanics, rewards, and loyalty programs

Automate processes and app triggers based on loyalty programs, customer actions, rewards, or any other custom events that suit your business needs
Redirect more resources on crafting unique engagement experiences, and less on execution

Maximum control to truly influence customers

With the power in your hands to build custom triggers across the entire customer journey – signup, signin, spend limit, payment method, reward-related event, campaign milestone, and more – you can truly influence and dictate customer actions that you intended to drive

Drive any behavior both online and offline with no additional customization
Imagine it, implement it – custom triggers across signup, sign in, spend limit, payment method, reward-related event, campaign milestone, and more

No complex logic

Perx’s robust rules engine essentially puts your engagement strategies on steroids. The compounded effect of magnifying micro-experiences at every level drives record results and surpasses any customer expectation

Identify the right incentive to nudge each action
Weave them into a seamless mobile-first journey
Launch the campaign, sit back, relax and watch customers complete the actions you intended to drive in real-time

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