Content Specialist

Job Category: Marketing
Job Location: APAC/EMEA
Job Type: Full Time

About Perx:

Perx Technologies introduces the world’s first intelligent, autonomous loyalty and customer engagement solution. Headquartered in Singapore, the platform synergizes gamification, behavioral science, and AI to support brands in elevating customer actions and interactions using data-driven experiences.

By designing customized, incentive-driven journeys, Perx Technologies simplifies customer acquisition, activation, monetization, and growth, cultivating enduring loyalty and remarkable user experiences, solidifying its position as an industry trailblazer.

Quick Snapshot:

We’re looking for a Content Specialist with at least 5 years of experience in content strategy and distribution to join our team of marketers. This is an integral role that will design, develop and execute on our content-led strategy to build our brand presence and top of the funnel sales pipeline. 

The ideal candidate will be versatile, innovative and creative in producing highly engaging content that will drive our go-to-market strategies into building our sales funnel, from sales conversion to helping us increase our customer retention. A strong understanding of how to develop targeted content strategies for specific industry verticals and end-to-end development of product marketing content for every stage of the B2B Buyer funnel from awareness, exploration, intent/decision making, purchase, and advocacy is a prerequisite.

What’s the role?

  • An excellent writer – You’re well versed in managing your writing style based on the type of content you are developing. You are able to develop and write a variety of B2B content formats, including thought leadership articles in the form of white papers, case studies, web copies, email campaigns, blogs and social media posts. 
  • World Class – You’re well-versed in AP Style and your final drafts require minimal proofreading.
  • Innovative and Creative – You are highly-creative and up-to-date with the latest trends in the industries relevant to our space where you are able to transcribe creativity pitches and angles into world-class B2B SaaS marketing content targeted at C-level and other decision-makers of large B2B enterprises.
  • User-focused – You grasp the higher purpose of what millions of consumers expect from their large B2BC enterprises such as Banks, Telcos, Insurers, Retail, etc. You are able to conduct in-depth research on industry trends, customer pain points and translate that into engaging content to create insightful and data-driven narrative as a key selling point. 
  • Business savvy – You’ve developed successful content strategies. You understand how Large B2Cs engage and incentivise their customers to cross-sell or up-sell. In other words, you’ve been there, done that when it comes to content marketing.
  • Grey matter – You possess an acute awareness of the Saas, Martech and the Digital Customer Experience current affairs from new acquisitions to whats trending in our space and is constantly up to speed in the verticals and domain Perx serves and is in.
  • Transformer – You are a master in transforming current affairs and news that is hot on the pan into lead-gen worthy downloadable thought leadership content aimed at driving pipeline.
  • Strong Collaborator – You can collaborate with marketing, product and sales teams to understand content needs and ensure alignment with the overall business goals. 

Who are we looking for?

  • Tell stories – You’ll write editorial content and marketing copy to promote the Perx Cloud platform, and interview customers to tell the story of how they use our solution.
  • Educate – You’ll help customers get the most out of Perx by creating purpose-built product marketing content.
  • Own projects – You will provide content to support Perx’s email communications, social media channels, blog, website and in-app messaging.
  • Content ideation – You’ll also pitch new story ideas and formats, create and manage production timelines, and will be measured on content marketing KPIs.
  • Collaborate – You’ll work with the head of marketing to create content that helps the needs of sales, business development, and product teams, and meet the needs of our core audience segments.
  • You will support the head of marketing in seeking out opportunities to collaborate with external influencers and industry experts as a way to enhance Perx’s brand and provide credible content to large B2C enterprises.

What’s on offer?

  • Competitive salary and benefits package.
  • Flexible work culture where we embrace a fully remote or hybrid work environment. 
  • Collaborative environment and the opportunity to work with a leading player in the Martech and Fintech space.
  • Opportunity to work with global and regional tier-one enterprises in the banking, retail, insurance, and telecom sectors.
  • Great career development opportunities and internal mobility for cross-functional pathways are embedded in our culture. 
  • Work with a globally hand-picked talent pool of passion-driven people who power some of the largest brands globally, leveraging Perx’s SaaS platform to engage with 50Mn+ consumers each day.

Join us to discover the exciting possibilities at the intersection of gamification, behavioral science, and AI. Help us empower businesses to acquire, engage, monetize, and retain customers through innovative, data-driven experiences.

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