Smarter campaigns drive better results.
It all starts with your data.

Intelligent last-mile engagements that drive revenue.

DBS Bank (Hong Kong) and Nest, the global innovations platform select Perx for DBS Accelerator program to drive digital banking innovations
November 21, 2017

Read more

Smarter campaigns drive better results.
It all starts with your data.

Intelligent last-mile engagements that drive revenue.

DBS Bank (Hong Kong) and Nest, the global innovations platform select Perx for DBS Accelerator program to drive digital banking innovations
November 21, 2017

Read more

Traditional Loyalty is Dead, what are you doing about customer engagement?

Traditional Loyalty is Dead, what are you doing about customer engagement?

In today’s era of digitally savvy and millisecond attention spans, consumers have a world of options at their fingertips. Brand promiscuity has become the norm. Loyalty lasts only until a newer, better, faster or cheaper alternative comes along.

What if there’s a way to understand a consumer’s behaviour in real-time, offer them in-the-moment gamified experiences, reward and delight the customer for various interactions be it transactional and non-transactional?

The Perx Advantage

Success means…

Smarter Campaigns

Experience double digit engagement and last mile fulfilment rates when you target, engage, acquire and retarget audiences through smarter gamified campaigns across channels.

Gamified Experiences

Allow your marketing campaigns to transform into gamified customer experiences, to deliver your message in a more engaged and fun manner

Last Mile Enablement

Click and open rates become a thing of the past when you can measure actual customer engagements in real-time through last mile rewards and redemptions fulfillment

The Perx Advantage

Success means…

Smarter Campaigns

Experience double digit engagement and last mile fulfilment rates when you target, engage, acquire and retarget audiences through smarter gamified campaigns across channels.

Gamified Experiences

Allow your marketing campaigns to transform into gamified customer experiences, to deliver your message in a more engaged and fun manner

Last Mile Enablement

Click and open rates become a thing of the past when you can measure actual customer engagements in real-time through last mile rewards and redemptions fulfillment

TRUSTED BY

Trusted by 3 of the largest banks in Asia
and 2 of the world’s largest insurance companies.

Trusted by 3 of the largest banks in Asia and 2 of the world’s largest insurance companies.

Perx AGILE

AI based Gamified Last-mile Engagements

INSIGHTS

A powerful and configurable dashboard to create, test, track, and measure your campaigns in one single view.

Learn more

GAMIFICATION

Allow your marketing campaigns to transform into gamified customer experiences, to deliver…

Learn more

E-WALLET

Enable in-app payments for customers to monetise all forms of stored credit – vouchers, gift cards, points and more

CAMPAIGNS

No matter which part of the marketing funnel your prospects and customers are in experience double digit…

Learn more

MERCHANTS

Allow internal business units and external merchant partners to drive their incentive, promotion and…

Learn more

GEO

Improve results by matching your campaign’s context to customer’s geo-specific location.

SOCIAL

Have the ability to drive viral social campaigns through your customer’s network and tribes…

Learn more

Perx AGILE

AI based Gamified Last-mile Engagements

INSIGHTS

A powerful and configurable dashboard to create, test, track, and measure your campaigns in one single view.

Learn more

GAMIFICATION

Allow your marketing campaigns to transform into gamified customer experiences, to deliver…

Learn more

E-WALLET

Enable in-app payments for customers to monetise all forms of stored credit – vouchers, gift cards, points and more

CAMPAIGNS

No matter which part of the marketing funnel your prospects and customers are in experience double digit…

Learn more

MERCHANTS

Allow internal business units and external merchant partners to drive their incentive, promotion and…

Learn more

GEO

Improve results by matching your campaign’s context to customer’s geo-specific location.

SOCIAL

Have the ability to drive viral social campaigns through your customer’s network and tribes…

Learn more

Smarter campaigns drive better results. It all starts with your data.

Meet Perx Scientific

An A.I. black box that lets you position the right product in front of the right audience at the right time.


  • Audience Recommendation

    The Audience Recommendation feature applies machine learning algorithms to the campaigns you have built so each campaign is targeted at the most relevant individuals to ensure the highest engagement rates.

    Perx Audience recommendation goes beyond the norm by allowing you to enrich the Perx tracked data with other data sets you have, whether online or offline such as web, SEO, social, etc to build out a more indepth single overview of your customer and then use that enriched data to not only increase ROI within the Perx platform but through your other engagement channels.


  • Reward Recommendation

    The Reward Recommendation module allows you to select the demographic fields of the audience you would like to target and applies machine learning algorithms to it to recommend the rewards most engaging for them. Very similar to Audience recommendation, this is a reverse mechanism where for the first time as marketers you get to select the right product for your audience.

    Reward recommendation helps markets when they are venturing into uncharted markets for the first time where less knowledge of product/service affinity to audience segment is known and the answer lies only in unsiphonable raw data.

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Meet Perx Scientific

An A.I. black box that lets you position the right product in front of the right audience at the right time.

Audience Recommendation

Want to clear 30 SKUs off your shelf? Perx Scientific will find the right audience segments to push it to.

Product Recommendation

Want to keep your high spending customer segment engaged? Perx Scientific will suggest the right product and promotion tactics to reach them.

tRANSFORMING DATA TO REVENUE

Perx scientific delivers in a fraction of a second what your market research and data scientist teams can deliver after weeks of analysis and modelling.

Meet Perx Scientific

An A.I. black box that lets you position the right product in front of the right audience at the right time.

Audience Recommendation

Want to clear 30 SKUs off your shelf? Perx Scientific will find the right audience segments to push it to.

Product Recommendation

Want to keep your high spending customer segment engaged? Perx Scientific will suggest the right product and promotion tactics to reach them.

Perx scientific delivers in a fraction of a second what your market research and data scientist teams can deliver after weeks of analysis and modelling.

Trusted by over 2000 retailers and 2 of the largest travel companies in Asia.

Trusted by over 2000 retailers and
2 of the largest travel companies in Asia.

Meet Perx AGILE

AI based Gamified Last-mile Engagements

The Customer Experience platform that turns your marketers into revenue drivers

Meet Perx AGILE

AI based Gamified Last-mile Engagements

The Customer Experience platform that
turns your marketers into revenue drivers

Our Partners

Thought Leadership

Building Customer
Loyalty

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Ensuring Customer
Loyalty Pays

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Digital Transformation in Businesses

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Thought Leadership

Building Customer
Loyalty

read more

Ensuring Customer
Loyalty Pays

read more

Digital Transformation in Businesses

read more

In the News

6 Sept 2017 • asian banking & finance

Today’s most disruptive
banking technologies

16 aug 2017 • the drum

The trick to justifying spend
in a crowded market is
revenue-driven outcomes

read more

6 aug 2017 • forbes

How Successful CEOs Kickstart
Their Business with Linkedin

read more

6 Apr 2017 • portfolio

Techfolio:
The AI Whisperer

read more

5 apr 2017 • technode

Perx & the future of SaaS
in Asia with Anna Gong

read more

8 Mar 2017 • bloomberg

Perx CEO Sees AI as Driver of
Digital Transformation

read more

In the News

6 Sept 2017 • asian banking & finance

Today’s most disruptive
banking technologies

16 aug 2017 • the drum

The trick to justifying spend
in a crowded market is
revenue-driven outcomes

6 aug 2017 • forbes

How Successful CEOs Kickstart
Their Business with Linkedin

6 Apr 2017 • portfolio

Techfolio:
The AI Whisperer

5 apr 2017 • technode

Perx & the future of SaaS
in Asia with Anna Gong

8 Mar 2017 • bloomberg

Perx CEO Sees AI as Driver of
Digital Transformation

Brainstorm. Innovate. Deliver. Repeat.

Our people and culture

Our Leadership

  • Anna Gong CEO

    Vijayan N Regional Sales Director

    James BarwickChief Architect

  • Anna Gong CEO

    Passion, cutting edge technology, and working with some of the most innovative minds in the industry fuels my drive for excellence and to make a meaningful impact. I’ve had the privilege of experiencing the best of both worlds, 5 startups and 3 MNCs in the last 20 years in the enterprise software space solving mission critical business problems.

    Vijayan N Regional Sales Director

    Enterprise IT architectures must achieve 7 9’s uptime. In this day and age, it’s possible. At Perx, We have implemented such an architecture. Multi-Data Center, redundant clusters with hot standby services, high-availability services and centralized monitoring will keep us up at 7 9’s or more. All of this is achievable at a fraction of the cost that it used to.

    James BarwickChief Architect

    Enterprise IT architectures must achieve 7 9’s uptime. In this day and age, it’s possible. At Perx, We have implemented such an architecture. Multi-Data Center, redundant clusters with hot standby services, high-availability services and centralized monitoring will keep us up at 7 9’s or more. All of this is achievable at a fraction of the cost that it used to.

Anna Gong CEO and Founder
Tay Joc CingCTO
James BarwickChief Architect
Vijayan RaoHead of Sales
Eric Matza Head of Product Developement
Ross FinchVP, Engineering
Amrith GaneshHead, Marketing
Anna Gong
Anna Gong

CEO and Founder

Tay Joc Cing
Tay Joc Cing

Chief Technology Officer

James Barwick
James Barwick

Chief Architect

Vijayan Rao
Vijayan Rao

Head of Sales

Ross Finch
Ross Finch

VP, Engineering

Amrith Ganesh
Amrith Ganesh

Head of Marketing