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Gamification

Induce emotional responses to influence relevant, meaningful customer actions that fuel business growth.

Shift from static to dynamic customer engagement

Leverage the smartphone’s full array sensors to shift from static to dynamic, interactive customer experiences

Choose from a variety of fun gamification mechanics with a proven record of driving customer engagement by up to 12x compared to regular digital campaigns:
- Shake the tree
- Hit the pinata
- Scratch card
- Spin-the-wheel
- and, more
Mix and match campaign types with game mechanics for endless engagement possibilities
Trigger excitement and thrill by defining a number of game tries, reward randomization, win probability, and more

String multiple actions into a seamless customer journey

Besides driving specific customer actions, string multi-action engagements through collaborative or competitive challenges using Quests, Leaderboards, Teams, and more

Increase stickiness by introducing collaborative experiences with Leaderboards, Quests, Badges, Teams, and more
Create additional customer-brand touchpoints and unearth deeper insights on customer behavior and engagement
Always stay top-of-mind with unique engagements that build your brand’s tribe

Optimize campaign budgets with custom win probability

Masterfully control campaign costs to tread within marketing budgets for every campaign. Decide the probability of a win, based on the significance of the customers’ action and/or the cost of a sizeable reward

Add an element of suspense by defining when and how often customers are rewarded
Modify game mechanics on the fly based on real-time engagement data
Reduce costs by leveraging non-monetary mechanics like badges and quest levels instead of rewards

Nudge customers toward revenue-driving goals

A vast collection of fun games and mechanics to match the campaign audience, and make every campaign experience surprising and delightful. Nudge your customers towards the desired campaign goal – Acquisition, Activation, Retention, Revenue-Generation, Referral

Acquire, activate, retain, and drive revenue – surprise and delight your customers based on the goals you set out to achieve
Gamify critical journey milestones to increase campaign completion and engagement rates

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