Digital Marketing Specialist

Job Category: Marketing
Job Location: APAC
Job Type: Full Time

About Perx:

Perx Technologies introduces the world’s first intelligent, autonomous loyalty and customer engagement solution. Headquartered in Singapore, the platform synergizes gamification, behavioral science, and AI to support brands in elevating customer actions and interactions using data-driven experiences.

By designing customized, incentive-driven journeys, Perx Technologies simplifies customer acquisition, activation, monetization, and growth, cultivating enduring loyalty and remarkable user experiences, solidifying its position as an industry trailblazer.

Quick Snapshot:

We’re seeking a talented Digital Marketing Specialist to join our dynamic marketing team and play a key role in driving our online presence and lead generation. This is a hands-on position where you will be responsible for the execution of our strategy of all our marketing campaigns to drive our lead generation, customer acquisition initiatives, and to grow our customer base across all brands and verticals. 

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital channels. Our ideal candidate is someone with experience in marketing, performance marketing, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

What’s the role?

  • Developing and executing B2B digital marketing campaigns across various channels, including SEO, SEM (PPC), content marketing, email marketing, and social media marketing. 
  • Conducting market research and competitor analysis to identify target audiences and inform campaign strategies.
  • Working on Omnichannel B2B campaigns across various channels to drive inbound leads for sales teams.
  • Creating, implementing, and driving campaigns through various media channels and platforms with a focus on Social Media and emerging performance marketing channels.
  • Implementing user segmentation to improve targeting, increase relevance of product solutions to potential customers during outreach and ultimately conversion rates and revenues.
  • Collaborate to develop a focused SEM strategy that leverages both organic and paid search channels relevant to B2B and B2C business.
  • Perform market research and competitor Ad words data in the region to benchmark against.
  • Measure and report performance of all digital marketing campaigns, and assess against goals,scaling (ROI and KPIs).
  • Understand User behavior & data points to deliver better engagement on Websites & Advertisement. This heavily requires analyzing campaign performance through marketing analytics tools and reporting on key metrics (KPIs). 
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Evaluate emerging digital and online technologies. 
  • Collaborating closely with the sales, customer experience, product, operations department to align user acquisition activities with other business functions.

What’s required?

  • Diploma in Marketing or related field.
  • At least 3 years of work experience in paid search, display, social ads implementation and digital content distribution.
  • Strong understanding of B2B marketing principles and best practices.
  • Experience in either B2B SaaS/MarTech/FinTech/Ad Agency businesses is a must. 
  • Strong analytical skills and data-driven thinking.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Strong expertise in running branding and direct response campaigns and social selling on Social Media platforms.
  • Experience with marketing automation tools such as HubSpot, Salesforce and day-to-day adoption of AI-driven tools. 
  • Proven ability to work in global business, within a matrix structure and experience of working with a culturally and geographically diverse team.
  • A collaborative and results-oriented mindset.

What’s on offer?

  • Competitive salary and benefits package.
  • Flexible work culture where we embrace a fully remote or hybrid work environment. 
  • Collaborative environment and the opportunity to work with a leading player in the Martech and Fintech space.
  • Opportunity to work with global and regional tier one enterprises in the banking, retail, insurance, and telecom sectors.
  • Great career development opportunities and internal mobility for cross-functional pathways are embedded in our culture. 
  • Work with a globally hand-picked talent pool of passion-driven people who power some of the largest brands globally, leveraging Perx’s SaaS platform to engage with 50Mn+ consumers each day.

Join us to discover the exciting possibilities at the intersection of gamification, behavioral science, and AI. Help us empower businesses to acquire, engage, monetize, and retain customers through innovative, data-driven experiences.

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